Home' Trinidad and Tobago Guardian : October 12th 2014 Contents SBG16 ABOUT BOOKS
SUNDAYB BUSINESS GUARDIAN www.guardian.co.tt OCTOBER 12 • 2014
Business Adventures: Twelve Classic Tales
from the World of Wall Street
Bill Gates helped bring this long out of print book
back onto shelves (and ebook marketplaces) after revealing
that it became his favourite business book when Warren
Buffett sent him his personal copy back in 1991.
It’s a collection of the late John Brooks’ New Yorker
articles from the 1960s, chronicling events like the cat-
astrophic launch of the Ford Edsel and Xerox’s explosive
growth in its early years.
Economics: The User’s Guide
University of Cambridge economist Ha-Joon Chang
offers a crash course through economic history that
explains the strengths and weaknesses of different schools
of thought, from classical to Keynesian economics.
It’s an enjoyable and relatively easy read that will help
you better understand some of today’s most complex
Your Inner Will: Finding Personal Strength in
Piero Ferrucci is an Italian psychotherapist and philoso-
pher who was a student of the notable psychiatrist
Roberto Assagioli, who built his ideas upon the work of
In “Your Inner Will,” Ferrucci examines what makes
the most resilient people recover from tragedies and set-
backs and explains how anyone can practice this mastery
over their anxieties.
The Virgin Way: Everything I Know About
Richard Branson has an estimated net worth of US$5
billion and is the founder and chairman of the Virgin
Group, a conglomerate of more than 400 companies.
His eccentric personality shines through in this book,
a collection of lessons he’s learned from 40 years as an
Smartcuts: How Hackers, Innovators, and
Icons Accelerate Success
Journalist and entrepreneur Shane Snow breaks down
how some people use “lateral thinking” to ignore con-
vention and grow their companies or personal brands
at an incredibly fast rate.
He takes a look at an eclectic group of success stories,
from Tonight Show host Jimmy Fallon to YouTube sen-
sation Michelle Phan.
Dataclysm: Who we are when we think no
Author Christian Rudder uses the massive amount of
personal information we share about ourselves online
to analyse the modern world based on everything from
Google search terms to Facebook likes.
Rudder takes a fascinating look at the evolution of
the world of data and what it means for the way we
present ourselves and communicate with each other.
The Shifts and the Shocks: What We’ve
Learned— and Have Still to Learn—from the
Martin Wolf, chief economics commentator and asso-
ciate editor at the Financial Times, takes a detailed look
at the causes of the recent financial crisis, the response
to it, and what he determines to be the highly unstable
path we’re still on.
Zero to One: Notes on Startups, or How to
Build the Future
Billionaire Peter Thiel is a renowned venture capitalist,
hedge fund manager, and entrepreneur, and is the
cofounder and former CEO of PayPal.
In his book, Thiel says that Silicon Valley’s culture
has become a distraction to entrepreneurs. Innovation
should not be limited to the tech industry, and innovation
should not be confused with mimicking other companies’
services, he writes.
How Google Works
Google’s executive chairman and former CEO Eric
Schmidt, former senior VP of products Jonathan Rosen-
berg, and director of executive communications Alan
Eagle team up to explain how Google’s work culture has
evolved. They cover management strategies, commu-
nication, innovation, and dealing with disruption.
Cofounder and CEO Larry Page provides an intro-
The Sense of Style: The Thinking Person’s
Guide to Writing in the 21st Century
Linguist and Harvard professor Steven Pinker uses
the science of language to explain how good writing
works. Think of his book as a modern, scientific version
of “The Elements of Style.”
It’s an interesting approach that anyone, of any writing
talent, can benefit from.
Crazy Is a Compliment: The Power of Zigging
When Everyone Else Zags
Linda Rottenberg is a renowned expert on entrepre-
neurship and the CEO and cofounder of Endeavor, a
nonprofit dedicated to accelerating the growth of entre-
preneurs around the world.
Crazy Is a Compliment is the story of everything she’s
learned over 20 years of working with business owners.
It explains why she thinks everyone needs to take lessons
from entrepreneurs to not only keep their jobs in a
volatile work environment but also to rise up the hierarchy
or rapidly grow their companies.
The Innovators: How a Group of Hackers,
Geniuses, and Geeks Created the Digital
Walter Isaacson follows his definitive Steve Jobs biog-
raphy with “The Innovators,” a chronicle of disruptive
technology from Lord Byron’s daughter Ada Lovelace
in the 1840s to today’s leaders like Larry Page and Sergey
Brin. It’s both a collection of history and an examination
of how the most innovative minds work.
How Adam Smith Can Change Your Life: An
Unexpected Guide to Human Nature and
Adam Smith’s 1776 classic “The Wealth of Nations”
has cemented his legacy as the first modern economist.
But his book on human nature, “The Theory of Moral
Sentiments,” is not as widely read.
Russ Roberts, a research fellow at Stanford’s Hoover
Institution, thinks more people need to check out Smith’s
“How Adam Smith Can Change Your Life” is a com-
panion piece simplifying and contextualising the classical
economist’s interesting insights into human nature.
Me, Inc.: Build an Army of One, Unleash Your
Inner Rock God, Win in Life and Business
KISS frontman Gene Simmons tells the story of how
he went from a poor Israeli immigrant to having a spot
in the Rock and Roll Hall of Fame.
Simmons explains how he’s always relied on himself,
rather than personal assistants and advisers, to make
his way through the entertainment industry, and how
his entrepreneurial strategies can be applied to your own
14 best business
books to read
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