Home' Trinidad and Tobago Guardian : October 14th 2014 Contents A47
Tuesday, October 14, 2014 www.guardian.co.tt Guardian
Why is it important to
understand the effects of size,
strategy, environment and
technology on sport before
deciding on structure and
design? The structure and
design of a sport organisation
is adopted to help an organ-
isation achieve efficiency and
effectiveness in accomplishing
its mission, vision, goals and
These four points may vary
depending on what sector of
sport the organisation becomes
involved in. The organisation
may be involved in the public
sector ie: Ministry of Sport and
Sport Company, the non profit
and volunteer sector i.e. nation-
al sport organisations, Com-
munity Sport Organisations or
Professional Sport ie: T&T Pro
The variables that influence
structure and design of sport
organisations are size, strategy,
environment and technology.
Strategy can be defined as the course of action
taken and resources needed to achieve goals.
Strategy is linked to organisational productivity,
businesses may have a cost leadership strategy where
they reduce the cost of their product, a differentiation
strategy that provides a product/service that is difficult
to recreate, or provide services to and dominate
market share of a niche market (a focus strategy).
But what factors determine the chosen strategy?
Remember that sound strategic planning dictates
that organisational resources must always be used
to exploit opportunity.
The Mckinsey Quarterly suggests that the greatest
possible gains for organisations may come by focusing
on areas in the economy that have been overlooked
or stagnating due to protection by interests. The
London School of Economics predicts that compe-
tition will force historically badly managed organ-
isations to improve productivity.
What does this mean for the strategy that sport
organisations and sport administrators must use
going forward? How will this determine the structure
and design of national sport organisations?
Organisational size can be assessed in four ways:
By the size of membership; The size of an event or
stadium; The volume of output ie: number of athletes;
and organisational wealth.
Size will determine the degree of specialisation
needed and the number and type of departments.
Significantly size does not necessarily mean increased
staff (particularly with modern technology), although
it usually means increased complexity.
The political, economic, sociocultural, technological
and legal environment also affects the size of an
organisation. The world is changing and sport is
changing along with it. Mckinsey Quarterly indicates
that companies no longer need armies of managers
to coordinate staff, recruit workers or set bonuses.
Management needs to focus on motivating staff and
game changing thoughts.
They advise that the financial hubs of the world
can now be found in 400 cities in emerging markets.
What does this mean for the sport industry that is
growing at a rate that faster than the worlds GDP.
Where would the future competitors and consumers
of our sport products be located in Ghana and Qatar
or Britain and Germany?
Organisational design is the patterning of structural
elements of an organisation to enhance its ability to
achieve its goals. Our goals are established by under-
standing purpose and analysing the environment.
Organisational efficiency is important, proper
strategic planning and auditing of financials. This
involves sensible utilisation of human and physical
resources. It means division of labour, rules and reg-
ulations, technical competence.
There is the danger however that stagnation may
occur as the organisation now becomes focused on
internal processes rather than goals. The same old
structure of governance remains in place though effi-
Innovation may be suppressed, leading to an inabil-
ity to exploit the local and international opportunities
existing in the environment by using creative strategies
and unconventional and flexible organisational designs.
Think out of the box then create a structure.
On designing a better
sport infrastructure in T&T
THINGS THAT MATTER
• Today's Things That Matter Column is written
by Stacy Cateau---sport management thought
leader and former T&T Olympic Committee
general manager who is currently doing his
Executive Masters Degree Thesis Research on
Volunteerism in T&T Sport.
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