Home' Trinidad and Tobago Guardian : October 21st 2014 Contents the company s local
infrastructure, a huge
and costly undertaking
that s underway in Port-
of-Spain and will be
deployed in major business centres in the East and
South of T&T in the coming months.
"Digicel Business," noted CEO John Delves, "is
the fastest growing sector of the company."
To support that aggressive growth, Digicel plans
to build out the majority of its fibre optic cable infra-
structure for business within 12 months, with service
level agreements for uptime for customers of its
cloud-based solutions and upscale services for larger
companies like Metro Ethernet.
"People think fibre is only for big business," Delves
said, "but this solution targets small and medium-
sized businesses who want a competitive advan-
To that end, La Cantina wasn t just a launch loca-
tion for the new service, it was also a satisfied cus-
tomer of the new Fibre to Business product and
owner Kester Sylvester, who had pre-recorded his
testimonial, eagerly took the microphone to offer his
own impromptu live endorsement of Digicel s com-
mitment to offer site-specific solutions for his estab-
With 100MB connectivity and customised instal-
lation on the menu, Sylvester was swooning at the
difference in his restaurant s WiFi offerings.
But this infrastructure deployment is only the first
pass that Digicel will be making at its customer base.
The company has made big investments in regional
broadband infrastructure (http://ow.ly/CYxnb), buying
3,100km of submarine fibre optic cable from Global
Caribbean Fibre in December 2013 and Guadeloupe s
Loret Group and Caribbean Fibre Holdings in early
September, adding data backbone connectivity to 12
countries in the region from T&T to Puerto Rico
with connectivity to the US.
Digicel has to build its infrastructure in T&T, Bar-
bados and Haiti from scratch, but it s been briskly
buying existing fibre optic networks in other countries
over the last 11 months.
In July, the company bought Telstar Cable s cable
and fibre network in Jamaica. It acquired WIV Cable
TV and its broadband subsidiary, TCT in the Turks
and Caicos Islands in April. SAT Telecommunications
in Dominica was added to Digicel s portfolio in Feb-
ruary and Caribbean Cable Communications Holdings
of Anguilla, Nevis and Montserrat was bought in
Digicel s hopes to go quadplay and to branch into
cable telephony and entertainment might be making
Flow and TSTT nervous, but the company hasn t
stopped there, and media houses might want to take
note of what comes next.
Digicel is now dipping its toe in content creation,
buying a majority stake in St Lucia based regional
cable sports agency SportsMax in September from
International Media Content Limited.
In October, the company trumpeted the success
of its regional news services, LoopTT (there is a
Jamaican and Barbadian edition) and CatchOn Sport,
both of which emphasize news reporting for a
younger audience reading on mobile devices via a
mobile optimised website and dedicated apps for
multiple handsets (currently available for Android
After a month of operations in T&T, Trend Media,
a wholly owned subsidiary of Digicel launched in
August, claimed in a press release from Digicel to
have "revolutionised the Caribbean media landscape,"
and will next "pioneer innovation in online and
mobile advertising solutions."
While Digicel has business operations in emerging
markets around the globe, it is spending big in the
Caribbean region and intends to consolidate the
presence it began in 2001 with its first office in
"The Caribbean is the (business) core," John Delves
noted, "It makes sense to invest here."
Tuesday, October 21, 2014 www.guardian.co.tt Guardian
The spotlight for the evening
at La Cantina restaurant in Port-
of-Spain last week was supposed
to fall on Digicel s new offering,
Fibre to Business, a cable-based
enhancement of its thriving Dig-
icel Business initiatives.
But CEO John Delves couldn t
just leave it at that. Flush with the
excitement and buzz in the crowd-
ed room, with enormous support
present for another provider of
cable-based broadband, he let the
other shoe drop.
All that s standing between Dig-
icel entering the cable entertain-
ment business is an approval from
the Telecommunications Authority.
The company is ready and appar-
ently champing at the bits, as it
were, to become a quadplay
provider, offering mobile and land-
line telephony, broadband access
and cable entertainment.
A lot of that is likely to be riding
on the successful deployment of
Digicel goes hardline
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