Home' Trinidad and Tobago Guardian : November 6th 2014 Contents B24
Guardian www.guardian.co.tt Thursday, November 6, 2014
SALES & MARKETING
The General Manager, Sales and Marketing directs and leads the Sales and Marketing team together with support business units to pro-
vide customer solutions and achieve the Division's Operational Plan objectives and targets in support of the overall goals of TTPost.
• Ensures that overall volume, revenue and profit targets are achieved and all key products and services are actively managed
• Participates and actively contributes to the leadership and strategic direction of TTPost as a member of the Senior Management Team
• Maintains expenditure within budget and continuously monitors, reviews and improves efficiencies in Sales and Marketing
• Maximizes revenue opportunities, spearheading initiatives to expand TTPost's market share, and improve customer retention,
satisfaction and relationship management
• Ensures that new and potential products are identified and launched and existing products are re-engineered to meet current and
likely future market demands
• Ensures the integrity of pricing and discounting structures and processes as approved by the Board of Directors
• Implements approved policies & procedures to prevent revenue leakages
• Assures an efficient and effective sales process is in place (using appropriate channels to target customers)
• Co-ordinates and works with other relevant internal parties to improve the total customer experience
• Ensures that corporate communications is implemental and promotes TTPost's positive public image
• Ensures that advertising & promotion programmes achieve the specified objectives
• Ensures that Sales and Marketing is properly resourced to achieve its strategic and operational goals and that the requisite
employee performance review, training, development and succession plans are aligned
• Communicates TTPost's vision, goals and targets to Sales and Marketing employees, ensuring that Managers operationalise plans
into practical performance metrics by department and/or at the individual level
• Ensures that HR policies and practices, and in particular good industrial relations practices, compliant with the collective
bargaining process are followed
• A Master's Degree in Marketing, Management Studies or related Business discipline.
• At least ten (10) years of progressive experience in a medium-large scale organization developing sales & marketing strategies, plans
and programmes, of which five (5) years must be at a senior management level
• Proven track record in designing, developing and implementing revenue growth strategies for the entire Corporation is required.
• Team Player
• Conceptual Thinking
• Result Oriented
• Excellent Communication skills, both verbal and written
• Interpersonal skills
The closing date for applications is Monday 10 November, 2014.
If you wanted to talk to Donald Trump s daughter,
Ivanka, you could track down her office number
and call her up for a chat. Warren Cassell Jnr did
just that when he decided to ask the famous busi-
nesswoman and heiress to be his mentor.
Although it took him more than a year to get Ivanka
on the phone, she agreed to his request. But this
should come as no surprise.
At just 15, Cassell, who visited T&T recently for
a number of speaking engagements, is already an
experienced investor, author and entrepreneur from
Montserrat. At eight, with a capital investment from
his parents, he launched his own greeting-card and
He then embarked on a number of other ventures
including an application development firm and a
Web hosting service provider. By the time he was
13, he was already investing in companies and doing
business with firms and clients all over the world.
Cassell is also the author of The Farm of Wisdom:
25 Unforgettable Tales that Will Ignite a Wiser You,
and Swim or Drown: Business and Life Lessons I ve
Learned from the Ocean.
His trip to this country included several activities
with the Laventille-based NGO We are Better Youth
(Waby). Waby and the Waby Says "YES!!!" programme
cater to children between five and 16 and focuses on
providing opportunities for young people from high-
risk communities to develop entrepreneurial attitudes,
skills and competencies.
While he was here Cassell paid a courtesy call to
outgoing RBC Caribbean Banking CEO, Suresh
Sookoo. A release from RBC said the bank has been
a long-standing supporter of Waby s work and agreed
to fund Cassell s visit to Trinidad. During their meeting
Sookoo congratulated the youngster on his achieve-
ments and encouraged him to continue striving for
"You are a great inspiration to young people not
just in T&T, but throughout the Caribbean. In the
region we are seeing that many young men are not
living up to their full potential and it is very heartening
to see someone, as young as you are, making a positive
difference," Sookoo said. "In the future we hope that
you can work with the bank s Young Leaders Pro-
gramme because that is where we are making an
investment in teenagers and equipping them to max-
imise their potential."
Cassell s latest company is called the Abella Group,
and was formed to manage his own assets and to
give him an opportunity to develop his skills as an
investor. His ultimate goal is to use the lessons he
will learn at the helm of his own company to start
an investment bank for minorities which will provide
them with access to a place where they can make
a sound investment.
But while he enjoys learning the ins and outs of
the financial world, the teen is equally thrilled when-
ever he gets to talk to his peers.
He said, "I want to help others discover their
potential and to lead meaningful lives."
This is what motivated him to accept Waby s invi-
tation to address scores of young people and share
his thoughts on leadership and entrepreneurship.
For 14-year-old Shaquana Edwards, participating
in Waby s entrepreneurial programme and hearing
Cassell s story strengthened her resolve to remain
focused on success.
"There are things that we have learnt here that
have helped me to grow and to become more dis-
ciplined. I learnt the importance of saving and making
wise financial choices," Edwards said. "People talk
about being judged because you are from Laventille,
but that does not affect me. I do not have the time
to study other people. I am just focussed on doing
the best that I can."
Cassell is also focused. He s managing all of his
businesses with a hectic school schedule which sees
Suresh Sookoo, CEO, RBC Financial (Caribbean) Ltd, left, chats with 15-year-old
Warren Cassell of Montserrat, CEO of the Abella Group. Cassell was in Trinidad
on an invitation from Laventille NGO Waby for a series of youth-focused
engagements. At right is Warren's father, Warren Cassell Snr.
him sitting eight Caribbean Secondary Education
Certificate subjects in June, along with the Caribbean
Advanced Proficiency Examination in Economics.
But the workload does not deter him.
He said, "Sometimes you have to have a ridiculous
dream; something that people will think could never
happen. For me I see my success as a duty and not
an option, so if I have to get up really early or go to
bed late, I am willing to make the sacrifice. I am
RBC, Waby team up
for youth workshops
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