Home' Trinidad and Tobago Guardian : November 16th 2014 Contents NOVEMBER 16 • 2014 www.guardian.co.tt SUNDAY BUSINESS GUARDIAN
NEWS | SBG5
Youth Business of Trinidad and Tobago chair-
man, Dale Laughlin has said youth are an impor-
tant part of this country's entrepreneurial eco-
"Youth unemployment is a global problem.
Many young people are frustrated because they
cannot find meaningful work. They find them-
selves falling into entrepreneurship because they
can't get a job otherwise. Sometimes they find
themselves in jobs which they find boring, which
do not fulfill what their true purpose in life is."
said the YBTT chair.
But Laughlin said therein lies an important
opportunity for Trinidad and Tobago. She said
even though the sponsor organisation of YBTT
is on a global thrust to increase youth partic-
ipation in business by creating greater access
to loans and advice, locally, young people can
also form an important pillar of the economy.
"In Trinidad and Tobago, we feel that part
of our purpose is to support the diversification
of our economy beyond oil and gas and one of
the ways we need to do that as a country is to
get our young people thinking about innovative
ideas, businesses that are not only targeting
local customers, but have a global clientele, that
have a global reach."
Laughlin was speaking during an interview
with the Sunday BG at the YBTT's Global Entre-
preneur week event on Wednesday, November
12.Drawing one of the YBTT's clients, Market
Movers as an example, Laughlin said this could
take the form of technology driven business.
Market Movers is an online sales outlet. Starting
initially with fresh fruit and vegetables, Market
Movers has gone on to delivering creating and
delivering gift baskets through orders made over
"What is to stop someone who is living in
the diaspora, who is living New York but who
has family living in T&T, from going to the Mar-
ket Movers website, buying that gift basket and
sending it to their family in Trinidad? What is
to stop Market Movers at some stage from per-
haps considering whether it might be possible
to gift package some of their stuff and send it
Laughlin said that the purpose of the YBTT's
Global Entrepreneurship event was not only to
help youth consider enterpreneurship as a career
possiblity, but also to bring the country's enter-
preneurship stakeholders together.
Laughlin said there has been much collab-
oration between YBTT and the Council for
Competitiveness and Innovation's i2i programme
and commended Dr. Ricky Permanand and Ker-
ron Swift from i2i for the role they played in
helping with the organisation of the event and
the support given to the YBTT. She said part
of what the i2i has tried to do is pull together
a list of all entrepreneuial stakeholders in an
"There are many people doing many things
and at some stage we have to pull those threads
together... start focusing on collaboration, so
that we are not all doing the same thing over
and over again, but that we are helping each
Other participants included the Arthur Lok
Jack Graduate School of Business, the Intellectual
Property Office, YTEPP and AMCHAM.
This year's installment of the Caribbean
Digital Expo will focus on helping marketing
leaders translate their company's time and
investment in digital technologies into cold
hard cash, the life blood of any business.
Chike Farrell, CEO and co-founder of
Caribbean Ideas Ltd., the host of the con-
ference series which is now in its fourth
year, said when he and partner Brevard Nel-
son, started, the focus of the event was
helping business owners decide whether
they should have an online presence.
"Then, the conversation was about should
I or should I not be where my audiences
increasingly spend time and the answer was
yes, you should be there. Now, what people
want to know is how do I make digital media
give me a better return on investment."
But creating digital marketing solutions
has been on Farrell's mind since 2005, when
he and Nelson were employees at Microsoft
and Guardian Holdings Ltd. respectively.
"We were talking about where things were
going to go in the Caribbean as people got
more connected digitally and we just got
intrigued by the possibilities. We thought
there would be opportunities to connect
people with content, with information, with
businesses. We said we needed to get into
this in some way."
Their way, was to create an event to help
"marketing leaders" use technology to drive
their marketing and business results.
Farrell gave a profile of this marketing
"When you think about leadership today,
there is what is called the progressive
Caribbean sales and marketing leader. That
person is thinking about things differently,
they are not focused on the status quo. They
believe that they need to adapt and evolve
in this world. They see opportunities. We
are not just talking large businesses. It could
be a small, large or entrepreneurial leader.
They are forward thinking, they want to
According to Farrell, these people were
interested not only in growing their busi-
nesses, but in innovation. He said they not
only wanted to join the digital age and use
its technologies, but also wanted to shift
their marketing and sales strategies to suit
a changing customer.
A customer, said Farrell, who was "talking
back" to companies through these social
"The expo is for all those leaders who
want to know not only to survive, but how
to thrive on this globalised digital road where
consumers are hyper connected."
Farrell acknowledged that the quality and
delivery of customer service was a serious
problem not just in T&T, but throughout
the Caribbean and segments of the expo
are directed to those with businesses heavily
dependent on customer relations.
"We are seeing entrepreneurs, we are see-
ing people with wedding businesses, we are
seeing large food chains as well signing up
for this, because they think, I really need
to connect with my customer differently. I
need to be listening to what they are saying,
I need to be responsive. I need to translate
their complaints and their compliments into
actual operational or product changes.'"
The first day of the Expo on November
19 caters to companies hoping to improve
their customer experiences with a workshop
entitled Social Customer Service'. Farrell
said there will also be an opportunity for
marketing professionals to come together,
meet and exchange ideas on the 20th at the
Marketing Innovation Experience or Mix.
On November 21, the focus is on inbound
marketing and lead generation.
The conference will feature several global
marketing leaders including keynote speaker,
David Meerman Scott, an expert on agile
selling and real time customer engagement,
whose book The New Rules of Marketing
and PR' has sold 300,000 copies. Marco
Botero, the digital strategy and solutions
manager at ESPN and Aaron Price, the
founder of social media and event app Live
Cube are also expected to attend.
Guardian Media Limited CEO, Lisa Agard,
will also speak at the event. Agard has exten-
sive experience in the ICT field and will join
both Farrell and Nelson on the stage as a
According to Farrell, attendees over the
years had requested a combination of "global
insights with local context in areas and
topics that they care about."
Farrell also said Caribbean Ideas Ltd. plans
to have educational experiences throughout
2015 and not just at this year's Expo.
Caribbean Digital Expo from 19-21 November
'Digital conference offers
global context, local insights'
Chike Farrell, CEO and
co-founder of Caribbean
Links Archive November 15th 2014 November 17th 2014 Navigation Previous Page Next Page