Home' Trinidad and Tobago Guardian : November 18th 2014 Contents A48
Guardian www.guardian.co.tt Tuesday, November 18, 2014
a new WICB
Please do not provide an answer
immediately for such an important
Over the past two decades, West
Indies cricket, in our quest to retain
the name of "World Champions", was
very uncomplicated in terms of a board
administrating the sport.
Finance was never a burning issue
as the players were making their liveli-
hood by representing the top clubs in
England and some even played in Aus-
When they appeared for the West
Indies in a home series, it was almost
like they were visitors among their own
people, hence the reason why they were
treated like movie stars.
I believe that we all knew the
attempts of people like Kerry Packer
and later on, Allen Stanford to utilise
the extraordinary talent of the greatest
cricketers in the world to enhance their
bank accounts, by offering large sums
of money to play in the shorter forms
of the game, was in order to bring the
crowds together for instant enjoyment.
Then suddenly, the English recog-
nised that the presence of these great
West Indian players in their domestic
league was actually affecting the growth
of their own players, mainly by omitting
them from the county teams.
I am still convinced that this move
against the West Indies professionals
was the main reason why our young
players found much difficulty in ded-
icating the time, and thought to becom-
ing better players.
It was then that the region became
aware there was need for key adjust-
ments in order to strengthen the man-
agement side of cricket in terms of
marketing, coaching, player financing,
and a constitutional formula whereby
there can be benefits for all cricketers.
Today, the players are not quite cer-
tain as to what is best for their future
in the game, and how does it fit in with
commitments of representing the West
Unfortunately, the now famous Indi-
an Premier League (IPL) took the cricket
world by storm along with Stanford s
T20 game, where the fans grabbed at
the electrifying atmosphere filled with
aggressive cricket, dancing girls and
certainly was a timely replacement for
Test Cricket which was literally dying
It was not surprising that because
the mighty dollar became the major
carrot, and maybe, indirectly, the
approach by members of the WICB,
the players started to see themselves
representing their countries instead of
the West Indies as one cricket nation.
Insularity became a factor especially
as the salaries were now being handed
out mainly to selected West Indies play-
ers.What we are experiencing today is
only the final result of the deterioration
of our conventional type of cricket. So
we must find a solution in quite the
same way that the business sector
makes adjustments to repair the damage
of their bank accounts.
For some reason, I like the concept
of the English, Australian and Indian
Cricket clubs, and also the famous Eng-
lish Premier League teams, where they
are all limited liability companies so
that their investors can become share-
holders and bring with them their
advance methods of marketing, plan-
ning, and the use of qualified personnel
in the fields just mentioned and add
to those, the areas of coaching, sports
psychology, legal luminaries, and even
These investors will certainly do their
best to obtain the adequate employment
personnel who will ensure that the
finances are well managed.
Stability in producing annual calen-
dars will invite fans to buy season tick-
ets, and the astute of venues in the
region will draw larger crowds.
It is worth thinking about by the
experts in business, many of whom
may well have been former cricketers.
The board may well be a stronger entity
in this format and the ambition to per-
form at their best will also take first
place in the minds of the players.
Dave Cameron, left, WICB president, hailed the signing as the most important thing done for West Indies
cricket in the past two years, with WIPA president Wavel Hinds. The signing took place on September 19.
Inset is WI T-20 captain Dwayne Bravo.
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