Home' Trinidad and Tobago Guardian : December 23rd 2014 Contents B4
Guardian www.guardian.co.tt Tuesday, December 23, 2014
The University of Trinidad and Tobago (UTT) is a dynamic student-oriented institution
ing the Future
Defining a Decade - Right
Professor - Teacher Education
Centre for Education Programmes
Applications are now open to join UTT in any of the following positions:
diploma-doctoral spectrum of Higher Education (H.E.) quali cations.
providing a broad spectrum of high-quality, career-oriented programmes that span the
Research Assistant - Food Science and
Assistant Professor - Mechanical Engineering
Senior Instructor - Biomedical Engineering
Senior Instructor - Electrical Engineering
Biosciences, Agriculture and Food Technology (BAFT)
UTT is an Agency of the
UTT Accredited by A
Deadline for applications: Friday January 2n
Like so many things, there is no one
"right" way to use social media in
general, and LinkedIn in particular.
This is particularly true when it
comes to your job hunt. But what
is equally true is that failing to take
advantage of LinkedIn is tanta-
mount to negligence in the business
of job hunting.
There are numerous ways to use
this mega-site for your job search,
but you can break them into three
1. Making yourself findable.
2. Finding specific job
3. Gaining valuable business
This article will focus on what you
need to do to establish a solid
Why use LinkedIn to get yourself
found? Survey after survey points to
the fact that over 90% of recruiters
and their sourcers, both within
companies and external headhunting
agencies, use LinkedIn to identify
potential "good fit" candidates.
These are all people with jobs to be
filled, and these are opportunities
you would likely never even hear
For a variety of reasons, recruiters
often like to "find" talent rather than
being beseeched to help desperate job
hunters. Think of it as a game of
"hide and seek" with a twist:
Recruiters are always "seeking," and
you want to "hide" right in front of
them in such a way as to be easily
Here are things you should do to
accomplish this goal:
1. Create a strong, compelling
Give your name and email the very
top of your Summary. This way, in
case you come up as a 3rd Degree
masked connection on someone
else s search, they will know who you
are and how to reach you.
Use your Summary to convey the
content or aspects of your
work/profession that get your juices
flowing. It s common to the point of
cliché these days to see people lead
with, "I m passionate about..."
Nonetheless, it is truly important to
show what you really care about.
Think of it this way: If you were
hiring someone, would you rather
give the job to someone who clearly
just wants a paycheck, or someone
who loves what he or she does, and
comes to work each day with a sense
2. Complete your Employment
Include dates for your jobs. Don t
just cut and paste your resume.
While a strong resume bullet will
include a Challenge you faced, the
Action you took, and the Results
(CAR) you achieved, a simple
bulleted list of solid
accomplishments works better on
LinkedIn. Be specific! Wherever
possible, quantify your results with
numbers, percentages, and some
context for them. Define yourself by
the difference you have made to your
employers. Highlight ways you have
saved money, improved productivity,
or increased revenue whether directly
3. Complete all the other sections
of your Profile.
Key sections include: Education,
Certifications, Languages, and
Volunteer Activities. The more you
include about yourself, the more
ways you can come up in someone s
4. Include samples of your work.
LinkedIn now allows you to upload
into your profile all different file
types including Word, Excel,
PowerPoint, PDF, and pictures. Take
advantage of this to show off a
portfolio of your accomplishments.
5. Skills and Endorsements.
These sections have been widely
panned in the past (including by this
author). Now, however, they are
coming into their own, and are
rapidly gaining importance.
Recruiters will often find you if you
include in the Skills section of your
profile the attributes that are key to
the job they seek to fill.
You can include up to 50 skills, and
if you are having trouble coming up
with that many, review the job
descriptions for positions you seek to
fill. Chances are that many of the
keywords used there are skills you
can identify as your own.
6. Join Groups.
LinkedIn has groups for just about
anything imaginable these days, and
you can be a member of 50 groups at
any one time. Recruiters are known
to lurk in groups. By default (you can
change this), any member of any
group in which you are part can see
your profile and contact you, even if
you aren t linked. Make yourself
findable by joining alumni, skill-
based, industry-based, geographic-
based, and interest groups.
7. Participate in Group Discussions.
Each group has its own discussion
area, and any member can begin
and/or participate in discussions.
What you post is "searchable", and
recruiters will often assume that
people talking about the "latest and
greatest" in their field, or even
sharing articles of interest to the
group are the kind of thought leaders
and team players that make for
Be careful not to ask, "Who can
help me get a job?" but instead talk
about current trends or ask questions
that you would ask of a trusted peer
in your company or profession.
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