Home' Trinidad and Tobago Guardian : December 30th 2014 Contents B2
Guardian www.guardian.co.tt Tuesday, December 30, 2014
Social media has become very important to
job seekers because it is so useful to recruiters
and employers with jobs to fill. It may well
replace job boards in the future, so it's time
for you to get started if you haven't already
established your foothold in social media.
Here's what you need to do, step-by-step.
Social media is comprised of several different
social networks. Spend your efforts in the social
networks used the most often by employers so
that you don't waste a lot of your time and
LinkedIn is the dominant social network
right now, but the Big Three (LinkedIn,
Facebook, and Twitter) are the most important
by far. This will probably change over time, but
right now, these are the 3 where you should
focus most of your efforts.
2. If you have a job, look for a "social media
or social network use policy" from your
If you don't find an official policy, don't
assume that it will never exist. Employers are
naturally very concerned about how they are
represented in social media. So, many
employers are developing and publishing
guidelines for acceptable use. Look for it, and
follow it when it appears, if you want to keep
3. Assemble your tools.
To get started, you need some "tools" that will
enable you do succeed in social media.
Establish a non-work, dedicated email
address. This is the email account you use for
your job search and for social media, and it must
be different from your work email address. This
is the address to use as your primary email
address for social media.
Don't use your work email address because
your connection to your social network
accounts ends if/when you lose your job, and
that's exactly when you'll need your social
network the most.
Free accounts are available from Google and,
probably from your home Internet provider
(Verizon, Comcast, etc.).
Gather your work history and resume
elements. If you don't have a job, think of your
social media profiles as "live" versions of your
resume. If your resume isn't current, update it
with the parts of your work history that you
enjoyed doing (if you don't like bookkeeping or
some other current or former responsibility,
don't include it).
Include your education, certifications,
professional associations, articles you've
written, even (non-confidential!) PowerPoint
slide shows you've created. Get a good headshot
photo of yourself. Having a "complete" Profile -
which includes a nice photo of yourself - means
your Profile is 40 times more likely to be
The photo should not be goofy or silly. It
should be a good business-like pose with a clear
view of your face - no sexy or crazy clothing,
poses, or backgrounds.
Use that same photo - think of it as your
"personal logo" - across all of your social
networks, and do NOT change it more than
once every few years.
4. Create your LinkedIn Profile
You have seen that LinkedIn is the network
used by the majority of employers, so that's the
best place for you to focus your attention and
begin to build your online reputation. See the
many articles on leveraging LinkedIn for your
job search for more details on building your
LinkedIn Profile and network.
5. Become active and visible.
Maintain a professional attitude, demonstrate
your skills and knowledge, share good
information (all social networks are great for
this), and be active. Update your LinkedIn
Profile. Tweet about relevant news and
information for your profession and/or
industry. Post interesting things on you Wall for
others to see, and make relevant, intelligent
comments on other Facebook Walls. Share
information, promote others, and grow your
network. The other articles in this Social Media
& Job Search section will provide you with the
detailed information to be successful.
Focus on supporting your current job and
employer, if you have a job. Social media can
help you be more successful in your current job
AND, when you need, it, also be very useful for
your job search as well. It will probably take a
while to get your social media networks
established, so, even if you are employed, get
Don't use your work email address because your
connection to your social network accounts ends
if/when you lose your job, and that's exactly when
you'll need your social network the most.
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