Home' Trinidad and Tobago Guardian : December 30th 2014 Contents B4
Guardian www.guardian.co.tt Tuesday, December 30, 2014
When used appropriately, social media can help you
find a job, help you find career advice, and help you
connect with people who can assist you with growing
1. Avoid social media because it's too "danger-
Yes, social media must be used carefully, but by
ignoring or avoiding it, you are handicapping yourself
in several ways:
You are invisible if you aren't in social media.
And, today, being invisible is not good. You look
out-of-touch and un-prepared for the requirements
of today's world. (See "5 Ways You Look Out-of-Date
in Your Job Search" for more.)
You miss the opportunity to make a great impression
on a potential employer.
A study by Reppler, a reputation management busi-
ness, showed some very interesting positive results
from the use of social media.
A survey of 300 hiring managers revealed that 68%
hired someone because of what they found in their
social media search on a candidate's name.
Yes - that's right! They hired people because of -
NOT in spite of - what they found in social media
about the applicant:
• 39% hired someone because they got a positive
impression of the candidate's personality and "orga-
• 36% hired someone because the profile supported
their professional qualifications.
• 36% hired someone because the profile showed that
the candidate was creative.
• 34% hired someone because of the good references
posted by others.
• 33% hired someone because the profile showed "solid
• 33% hired someone because the profile showed that
the candidate was well-rounded.
• 24% hired someone because the candidate received
awards and accolades.
Obviously these employers could select more than
one option in their responses, but the over-all message
A good social media presence and solid profile had
a positive impact on job seekers getting hired.
Someone else may "define" who you are, damaging
your job search and career.
Through proper use of social media, YOU control
the "message" about who you are and what you do.
Otherwise, what someone publishes about you -
or about someone else with your name - is what the
world sees. And they will think it is about you, if they
don't have any other information.
Google loves LinkedIn and Google Profiles, so they
will always be present on the first page of Google
search results on your name. This gives you the oppor-
tunity to present your "best face" to the world because
you control what they tell the world about you.
2. Think social media is a fad.
Social media is as much of a "fad" as the Internet
is. Humans are social beings, and social media enables
us to reach out to more people and to share things
with people we already know. It's not going away any
time soon, so now is a good time to jump onboard.
The social media train is picking up speed and waiting
leaves you vulnerable.
And, social media can be great fun! Just be careful
- everyone is watching and listening to what you post.
3. Expect instant results.
If you are job hunting, you won't find a job imme-
diately just by joining LinkedIn, Twitter, and Facebook.
Invest the time and energy to build the public persona
(or personal brand) that will support your job search.
This section of Job-Hunt has many articles about
using these important social media platforms for job
hunting. Read them, and put them to work for you.
No one (celebrities excluded) automatically finds a
job, a date, a mate, or millions of dollars just by joining
social media. But all of those, except the millions of
dollars (mostly), do happen often enough, to a sufficient
number of people, to make the investment of time
cost effective for most people.
Social media can be a very effective tool for your
job search, used and used properly. Ignore it at your
own peril - you are more vulnerable in your job search
if you avoid social media. Certainly you can damage
your career with inappropriate use, no question. So,
put on your grown-up mindset, pay attention to the
rules of the (social media) road, and you'll be fine.
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