Home' Trinidad and Tobago Guardian : January 6th 2015 Contents B2
Guardian www.guardian.co.tt Tuesday, January 6, 2015
The vast majority -- currently, more
than 90% -- of employers and recruiters
are Googling (or Binging) job seekers before
considering them for a job opportunity.
What happens in Vegas stays in...
Google, Bing, Yahoo!, Facebook, etc.
When you apply for a job, employers
are Googling you. Do you know what they
are finding? You'd better know!
"Google Is Your New Resume"
Famous writer Richard N. Bolles,
author of the classic best seller "What
Color Is Your Parachute?" made that
statement in 2009. And, as usual,
Dick Bolles was absolutely right. (If
you haven't read this book, you
Recently a colleague shared a very
scary story about one of her clients
that many job seekers should know
about because recent research has
shown that this is very likely not an
My colleague prepared a very pro-
fessional resume for her client which
he used in several months of job
hunting. After absolutely NO response
to resume submissions in four
months, they finally decided to
Google him to see if something there
might be causing a problem. BINGO!
This job seeker had a serious rep-
utation management problem!
Someone with the same name was
involved in a U.S. Supreme Court
obscenity case! He was not the per-
son named in the obscenity case, but
it didn't matter. Someone who didn't
know him, like a recruiter receiving
his resume, wouldn't know the dif-
What Does an Employer Find
When They Google You?
If you don't know they will find,
you'd better look!
Manage your online reputation isn't
hard, but it is a new requirement for
most of us. These are the basics:
1. Understand that your activities
online are being observed.
Possibly your current employer is
monitoring your activities, particularly
when you are at work. Certainly
future employers will be paying atten-
tion. Hopefully, you research an
employer before you accept a job
there. Expect that they will do the
2. Create positive visibility.
Social media, particularly LinkedIn,
are very effective tools to build pos-
itive visibility for yourself. Many other
online opportunities also provide you
with the ability to create and sustain
a reputation that will support your
job search and career.
3. Behave appropriately online.
Operating with the knowledge that
you are being observed, understand
that a price may well be paid for mis-
behavior. You may never know about
opportunities lost, but that doesn't
mean that losses won't happen. Again,
you should be doing the same thing
when you are considering going to
work for someone.
4. Google yourself.
Know what employers will find
when they Google your name. Learn
and regularly practice the technique
called "Defensive Googling."
5. Use a name for your profes-
sional actions when online.
Determine and claim a "clean" ver-
sion of your name. Avoid the mistaken
online identity problem by using a
version of your name that won't be
confused with someone an employer
would avoid hiring.
6. Claim your name and present
your professional image on
Build a solid LinkedIn Profile, and
add professional presence in other
appropriate social media venues --
ALL using your "clean" name.
LinkedIn is a professional network,
so act appropriately.
7. Know your keywords.
Understand the keywords that are
relevant to your job search and career,
and use them appropriately in your
professional (not personal) social
media profiles and job search doc-
uments. Read The 25 Best Keywords
for Your Job Search for more details.
And learn Personal SEO (Search
Engine Optimization) to stay up-to-
If you must rant or be negative
online... Use a different version of
Unless your career goal is a job
that requires a nasty person, avoid
scaring off potential employers, cus-
tomers, and network contacts, by
online ranting and complaining.
Preferably use a version of your name
that is different from your professional
name when ranting. If you must be
unprofessional, limit the damage.
These are the facts of this new
world of technology and constant
search and research.
keywords that are
relevant to your job
search and career, and
use them appropriately
in your professional
(not personal) social
media profiles and job
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