Home' Trinidad and Tobago Guardian : January 7th 2015 Contents A26
Guardian www.guardian.co.tt Wednesday, January 7, 2015
• From Page A23
Even though some fans curiosity may be piqued
because of public battles, an online stunt may also
cause fans to become divided in their loyalties and
this may result in less interest in the long run, she
T&T Guardian technology writer Mark Lyndersay
said all of social media was based on conversations,
but it should be remembered that not everything
that has been said has been made public.
"Some conversations take place in small private
groups, some between two individuals. Once a
conversation goes public, the participants should
always be aware that it carries the same weight as
a debate in traditional media," he said in an email.
"This is very important for people who use social
media to remember because lots of people will
have opinions and won t be shy about expressing
them, regardless of their level of understanding of
the issues and background of the matter being
"There are ways that a public online conversation
might benefit both participants, but it is an oppor-
tunity that is balanced on razor wire and can go
bad very quickly," he said.
Lyndersay who has been writing about technol-
ogy and new media for many years, said public
figures should also always be mindful of being
consistent with the presentation of both their
public persona and their private personality.
"If the two are only remotely related, they should
limit their posts and discussions to one or the
other, depending on which works to their best
advantage. It would be ideal if the private
and public personas were in perfect syn-
chronisation, but that rarely tends to be
the case and most consumers of celebrity
news don t want to deal with two people,
they want to hear from the person they
are a fan of, not this other person who
washes clothes and changes diapers."
When using social media one of the
biggest mistakes a person can make is
insulting the other participant in the con-
"Slights travel fast in the imperfect
world of hastily written words, so the
most basic guiding principle in social
media, as in life, should be respect for
your fellow man, and nuff respect for
people who support you."
SOCIAL MEDIA DO'S AND DON'TS
Key pointers from Karel Mc Intosh, lead
communications trainer at Livewired Group
1. Don't make it about you. It's about your
audience. Put people at the centre of your social
media strategy. Imagine who your audience is.
What do they like? What do they care about? This
will help you to connect with them.
2. Remember what you want people to feel,
when they interact with you.
3. Know why you're using social media. Don't
just use it because everyone else is. Have specific
and measurable goals.
4. Add value. Be helpful. Don't just promote your
brand. Social media isn't sales media. People don't
like it when you only promote your products. If
you add value, you have their permission to
market your stuff when you really need to, and
they'll be more receptive.
5. Build relationships. Don't use people.
6. Don't be boring. And don't hire a boring social
7. Listen, so you can have richer and more
relevant discussions with people.
8. Stand out. So many local brands use the
same corporate voice. Say things differently to
how everyone else is saying it. Don't imitate other
brands. Don't be afraid to stand out. That's one of
the ways to make your brand come alive, and to
help people notice you.
9. Remember that you're communicating with
human beings. Be natural and relatable. Show
some personality. People connect with you when
you're personable. Craft a personable voice. Look
at how you say things.
10. Be social. Don't be antisocial. Engage your
audience. Start conversations with them.
11. Give great customer service.
12. Respond to people in a timely manner.
13. Share interesting content. Mix it up. It
doesn't have to be all business. Balance human
interest/light content with serious content.
14. Be consistent with your brand. Have a
consistent voice, but change your tone, depending
on who you're interacting with.
15. Be genuine and transparent. Respect your
audience, and their intelligence. They can read
between the lines.
'Biggest mistake is insulting a person on social media'
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