Home' Trinidad and Tobago Guardian : February 10th 2015 Contents B14
Guardian www.guardian.co.tt Tuesday, February 10, 2015
Like it or not, getting involved with social media
and building your personal brand online have
become essential components of today's job
If you're NOT out there - building your online pres-
ence and positioning your unique ROI (Return on Invest-
ment) and good-fit qualities in front of recruiters and
your target employers - consider yourself invisible to
the very people who can help you achieve your career
Your goal should be to continuously build diverse
online content about yourself, to provide those assessing
you with plenty of information supporting your brand.
But always remember, if you're in a confidential job
search, be very careful of your activity on social media,
and any content you post anywhere online. Don't write
or do anything that will "out" your search.
Here are 5 of the best ways to build your personal
Monitor and Prepare To Build Your Online Presence
1. Make Self-Googling a Routine Practice
One of the first things people assessing you will do
is Google "your name." Shouldn't you do it, too, so
you'll know what they're finding?
Track how many results come up for you in a search
and what they say about you.
• Is someone else with the same name in the top
• Are the results about you accurate and consistent
with what you want people to know about you?
• Is there anything unsavory about you that is likely
to discredit you and jeopardize the impression you
will make on decision-makers?
• If you find "dirt" that you can't take down, start
working to bring positive, on-brand results to the
forefront, pushing negative results down to the
bottom, where they'll be less visible.
Your search results can literally change overnight, so
it's wise to get into the routine of monitoring results
at least once a week.
As you incorporate the suggestions below, check to
see how quickly your actions yield search results and
where they land in your list of results. This will help
you determine whether your efforts are on target.
2. Set up a Google Alerts account for "Your Name"
This free service lets you know when people say
something about you online. Once you set up an account,
Google Alerts will send you an email whenever a search
term you've provided ("your name" or whatever other
words you want) is published on the Internet.
3. Claim Your Name Online
Purchase the domain name "yourname.com" (example,
"johnsmith.com"), or a variation.
Your personal URL is the perfect address for your
website and/or blog. But even if you don't plan to launch
a website or blog or don't know what to do with your
personal URL, secure it before someone else does.
At some point, consider going live with the personal
domain name you've purchased and set up a website
or, even better, a blog. Establish a home base for all
your career and job search marketing materials, and
social media activity. Recruiters and hiring decision
makers can easily gain access to everything they need
to know about you in one place, with one click.
Embrace Social Media and Build a Consistently Brand-
ed Online Presence
4. Create a Brand-Charged Email Signature
Along with your contact information, include an
abbreviated version of your personal brand statement,
or brand tagline.
Add links to your personal blog, website/career port-
folio, and/or online social networking profiles (LinkedIn,
Google+, Twitter, Facebook, etc.) - only if you're active
on those sites.
Make it easy for people to get to accurate information
about you online.
NOTICE OF VACANCY
HIV/AIDS PROGRAMME OFFICER
Applications are invited from suitably qualified nationals of Trinidad and Tobago for
employment, on contract, for a period of three (3) years in the following position in the
HIV/AIDS Co-ordinating Unit of the Ministry of the People and Social Development.
The job requires the incumbent to facilitate/assist in the execution of the Ministry's HIV/AIDS Action Plan.
DUTIES AND RESPONSIBILITIES:
• Assists the HIV Coordinator in developing the annual work plan and budget.
• Works in conjunction with the Ministry's HIV/AIDS Multidisciplinary Committee to develop
and implement the Ministry's workplace HIV/AIDS Policy.
• Coordinates the design and implementation of HIV/AIDS programmes and initiatives for the
Ministry's staff and community outreach programmes.
• Oversees the development of a Monitoring and Evaluation System to track and monitor the
progress of the Unit's programmes/initiatives.
• Coordinates and develops an HIV/AIDS research agenda.
• Identifies and builds partnerships with key stakeholders.
• Assists the HIV Coordinator in the overall management of the HIV/AIDS Unit.
KNOWLEDGE SKILLS AND ABILITIES:
• Supervisory skills.
• Ability to establish priorities and to plan, organize and coordinate the unit's annual work plan
and budgetary details.
• Strong organizational and analytical skills.
• Excellent communication skills (oral and written).
• Excellent interpersonal skills and the ability to establish and maintain effective working relations with
colleagues and key stakeholders.
• Report writing skills.
QUALIFICATIONS AND EXPERIENCE:
• A degree in one of the social science disciplines from a recognized university.
• Training in project management.
• A minimum of five (5) years' experience in an HIV/AIDS environment.
• Three to five years supervisory experience in working with those infected and affected with HIV/AIDS.
• Experience in networking and developing critical linkages with key stakeholders.
Submission of Applications
Interested persons must send their applications with curriculum vitae, photocopies of relevant academic
qualifications and the names of two (2) referees, no later than Friday 13th February, 2015 to:
The Permanent Secretary
Ministry of the People and Social Development
ATTENTION: Director, Human Resources
CL Financial Building, #39-43 St Vincent Street, Port of Spain
Unsuitable applications will not be acknowledged.
5. Get on LinkedIn
With more than 300 million users and potential viewers of your
profile - most likely including hiring decision makers at your target
companies - LinkedIn is undeniably the most important social network
for personal branding, job search, and career management.
In fact, not being there can negatively impact your brand and search
efforts. If recruiters and hiring decision makers don't find you there,
they may never find you. And lack of a LinkedIn presence brands you
as inept or disinterested in social media, which is not acceptable in
today's Internet-driven job search landscape.
At the very least, you need to use LinkedIn for passive job search
and building your online presence by creating a brand-reinforcing,
fully complete LinkedIn profile, populating all the sections that apply
to you... even if you don't take advantage of all the social networking
features. But that would be foolish!
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