Home' Trinidad and Tobago Guardian : February 19th 2015 Contents Choosing the right
social media channel
Having a successful social-media strategy also in-
volves choosing which online social fields to play in.
How do you decide which social media platform is
best suited for your needs? Here's a synopsis of the
most significant platforms as they pertain to your
Almost any business can benefit from having a
Facebook page. Your goal in using Facebook for busi-
ness is to let customers get to know the culture and
character behind the brand. Facebook is about a long-
term commitment and building relationships, al-
though there's some immediacy as you can reply
directly to people's comments or questions. If done
correctly, your fans become loyal followers and Face-
book can be a very significant lead generator.
LinkedIn is the gold standard for online business
networking. It is excellent for cultivating business
connections and calling upon them when necessary.
It's like a virtual Rolodex, with added benefits. The
service includes groups and discussions where you
can discuss your interests, solicit advice and answer
questions, showcasing your expertise to others. Serv-
ice providers are more prevalent than manufacturers
or retailers, because it's easier to talk about what you
do or what your business does. It's also important to
remain respectful of LinkedIn's culture when you en-
gage on that platform. The goal is to post items of
real value not engage in brazen self-promotion.
Twitter for the business that has things to say fre-
quently and prefers to connect with audiences di-
rectly. It is a marvelous tool for businesses that want
to reach out to people "in the moment". If you have
breaking news, updates, questions for your followers,
or if you want opinions now or even need to announce
a recall, Twitter is the way to reach out to people and
to associate with related content, through "follows"
YouTube is a very powerful, visually driven video
sharing service. With it's global audience, it has be-
come synonymous with homemade as well as com-
pany-made videos. Use YouTube to capitalize on
people's innate love of visuals. Videos that show peo-
ple how to do something, demonstrate your product
or service, or introduce a new or unusual (visual)
product can help you benefit from YouTube.
Photo and video sharing site Instagram is becoming
increasingly popular with small businesses and major
brands alike. Image-friendly businesses like restau-
rants, clothes and fashion, food, architecture, technol-
ogy, designers can take advantage of the dominance
of the 18-29 age group on Instagram.
Pinterest is billed as a content-sharing service that
allows members to pin or post photos, videos, and
other images to their pin-boards. The site, which has
a predominantly female audience, is ideal for busi-
nesses for which visual imagery is a main feature or
selling point. If you focus on wedding planning, travel
destinations, interior decorating, fashion or foods, Pin-
terest will be an ideal platform to showcase your
products and services.
It's hard to be on all platforms, so choose the top
two or three that best meet your needs. Once you do
be sure to monitor them closely. Social media works
best when you stay engaged.
BUSINESS GUARDIAN www.guardian.co.tt FEBRUARY 2015 • WEEK THREE
With social net-
Twitter booming, the potential to find and
retain customers via social media has never
been greater. If your business is not on social
media, or not making the most of it right
now, a huge well of potential new customers
and new business opportunities is waiting
to be tapped.
Online social networks can be huge. Face-
book alone claims over one billion users,
fully 71 per cent of online adults. Twitter
has over 500 million users, while YouTube
boasts over one billion users and four billion
views per day.
According to Hubspot, 92 per cent of
marketers in 2014 claimed that social media
marketing was important for their business,
with 80 per cent indicating their efforts
increased traffic to their websites.
Today, "likes", "tweets" and "pins" are
not just confined to people connecting to
friends and family over the Internet. Social
media is now a go-to platform for entre-
preneurs and organisations seeking new
ways of connecting to audiences and building
Yet, for all its popular appeal, many com-
panies are still uncertain of how social media
can be applied to their business.
Here are five key benefits of social media
can bring your business:
1. Cost effective marketing
Social media is one of the most cost-
effective options for advertise and market
your company and its products and serv-
2. Customer support
You can turn your occasional unhappy
customers into excited fans by addressing
their queries or issues directly, quickly, and
in a personalised manner.
3. Brand recognition
It offers ways to get your name out there
and keep your name out there. Don't get
forgotten or left behind; offer discounts or
limited-time offers or whatever works for
your particular company. It's all about brand-
ing.4. Corporate visibility
Social media platforms provide another
way to be found online. This can be very
important for small brands competing
against the bigger players for search engine
5. Brand loyalty
According to a report published by Texas
Tech University, brands who engage on social
media channels enjoy higher loyalty from
their customers. Social media also offers
you a chance to personalise your brand. This
means a lot to people. At the same time,
it also allows your customers a chance a
convenient to communicate with you.
New channels of opportunity
Every social media post is an opportunity
to reach a new audiences or cement existing
relationships and influence customers all
over the world.
Not having, or not investing adequately
in social profiles on major platforms such
as Facebook, LinkedIn and YouTube would
be a strategic miss for those companies
looking to reach greater exposure in the dig-
ital market. Whether you're already up and
running or a novice, the crucial thing is to
prepare carefully and do it right.
Do you have a social media campaign?
Have you done research into your audience?
Do your customers ever share about your
products on your social media channels?
Do they receive answers their interactions?
Let us know if social is good business for
Bevil Wooding is the chief knowledge
office at Congress WBN (C-WBN) an
international non-profit organisation and
executive director at BrightPath Founda-
tion, responsible for C-WBN's technology
education and outreach initiatives.
Follow on Twitter: @bevilwooding Face-
book: /bevilwooding or Instagram:
it's good business
...Five key benefits
Links Archive February 18th 2015 February 20th 2015 Navigation Previous Page Next Page