Home' Trinidad and Tobago Guardian : March 12th 2015 Contents B2
ho is watching you. SXSW
has the eyes to see that spark of difference and the people
to help to make that leap up the ladder to success."
The buzz factor is another thing that matters, hence
the inclusion of Trinidad James who famously flamed
out after a meteoric rise in the hip-hop world. Puckhaber
and Howard believe that the "macco factor" would add
to the quality and quantity of the crowd at the SXSW
showcase event. Already, the listings site Austin360 has
blogged that among the huge names appearing at the
fest among thousands of artistes is James'. Similarly,
Montano's and Sparrow's inclusion, with their attached
celebrity, would add to the buzz and redound poten-
tially to T&T.
tion at the major
ences is not new, T&T con-
tingents and acts having already visited SXSW as well
as other major music industry market meetings Midem
and Womex in the past with some fleeting success, either
individually or under the auspices of governmental agen-
cies like Eideco, Tidco and TTEnt.
The opportunity to perform at SXSW, the largest music
conference in the largest music market in the world, was
universally heralded by the artistes who recognise the
potential benefits in expanding the reach of local music
Arts and Multiculturalism Minister Dr Lincoln
Douglas noted in his feature address that his
ministry has funded over $1 million towards the
artistes' expenses to get to SXSW.
CreativeTT is facilitating a potential contingent
for the purposes of networking, capacity building
and representing T&T's music industry.
Howard noted that CEO Ria Karim and interim
board chair Donna Chin Lee are spearheading
hat aspect of the build-up. This public-private
partnership may be the beginning of a trend to
ymbiotically work towards desired goals of success
n the music industry internationally.
The hustle is on, and the country must look for-
ward to gauging the results.
The T&T contingent leaves for Texas on March 19.
From Page B1
WHAT ARE SXSW, MIDEM AND WOMEX
AND WHY ARE THEY IMPORTANT TO T&T?
South by Southwest (SXSW) is a set of film,
nteractive, and music festivals and conferences
hat take place early each year in mid-March in
Austin, Texas, United States. It began in 1987, and
as continued to grow in both scope and size
very year. It is the largest music market in North
America. With 72,000 registrants and artistes in
ttendance, SXSW is one of the most effective
hannels for promoting business to professionals
onnected in the music, film and interactive
ndustries. The 2015 edition runs from March 17--22.
Midem is the acronym for Marché International
du Disque et de l'Edition Musicale, (translated as
International Record and Music Publishing Market.)
Midem provides a forum for business talks, political
and legal discussions. Held annually in Cannes,
France, it is a market where global distribution and
music deals are sealed. It also is a platform for
showcasing new artistes, musical trends and music-
related products. Midem 2015 will run from June 5-
8. In the late 1990s, Midem expanded to the Latin
American and Caribbean region with Midem Latin in
Miami. Florida. In 1997, T&T under the auspices of
Tidco sent a contingent including Andre Tanker,
Sharlene Boodram, Machel Montano & Xtatik, Blak
Mayl, H2O Phlo, General Grant, Choco, Ajala, Colin
Lucas, Ataklan, Tony Prescott, David Rudder,
SuperBlue and 3Canal.
Womex (short for World Music Expo) is an
international world music support and development
project based in Berlin, whose main event is an
exposition held annually in different locations
throughout Europe. It integrates a trade fair,
showcases, conferences, film screenings, networking
sessions and awards. Musicians and their labels
have the possibility to make contacts for
international touring and album distribution. Womex
2015 will be held in Budapest from October 21--25.
3Canal, along with 12 the Band and special guest
Mungal Patasar & Pantar, appeared at Womex
2007. Kes the Band appeared at Womex 2012.
Guardian www.guardian.co.tt Thursday, March 12, 2015
Los Alumnos de San Juan will be the first
parang band to participate in SXSW. It is
hoped they appeal to the Latin music industry.
Hip-hop star Trinidad James is being
touted by the local press in Austin,
Texas, as one of the acts to see at SXSW.
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