Home' Trinidad and Tobago Guardian : March 17th 2015 Contents B5
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Preferably three (3) years experience.
Send resumes to:
Girwar & Deonarine,
Nos. 17-19 Court Street,
or email to
If you re using LinkedIn only to pro-
vide some history on your qualifica-
tions and to seek out job listings, you re
missing a great opportunity to assess
(and leverage) your competitive edge.
Jobs by job search
There's never been a time like this in
the history of job search, where nearly
every candidate has publically qualified
themselves, with promotions, degrees, and
job titles all laid out online for the world
to see on LinkedIn.
By tapping this wealth of information,
you can assess your marketability, improve
your ranking in LinkedIn search, and find
out about new trends in your field.
Steps to Leveraging the LinkedIn Pro-
files of Your Job-Hunting Competitors
Here are key steps to finding and cap-
italizing on the LinkedIn Profiles of your
1. Use the Advanced People Search
function to find competitors.
Click on the "Advanced" link next to the
search bar at the top of the page and nav-
igate to the "People" search if LinkedIn
doesn't show it to you automatically. Here,
you'll see Advanced People Search param-
eters (that differ slightly, depending on
your account type).
While you can search for competing can-
didates in many ways, such as their alma
mater or whether they work for a Fortune-
ranked company, the "Keywords" search
field will often work to pull in the closest
matches. Start by adding a string of terms
related to your target job (examples would
be "SVP Sales" or "IT Infrastructure Direc-
tor") in the "Keywords" field.
Check the "Relationship: All" box (or
select all the options LinkedIn makes available) to
include all contacts, no matter their relationship
2. Analyse the Profiles in your search results.
After looking over the list of candidates from
your search, delve into some of the top Profiles to
see how they are constructed in comparison to
• What trends do you notice in your industry
when looking at these Profiles?
• Are other Profiles more fully written, with a
more complete Summary and Experience his-
tory than your Profile?
• Do the other candidates go back farther in their
• Have other candidates included specifics of
• Is the Skills & Endorsements section fully used
with nearly 50 entries and Endorsements?
Like you, recruiters will be quickly scanning these
Profiles to look for key skills and descriptions of
achievements. If your Profile seems to fall short in
detail, you'll benefit from a fast makeover and addi-
tional detail on your success stories.
3. Rank your marketability against other can-
One thing you'll quickly realize when sizing up
your competition is where you rank in terms of
skills, education, career trajectory, and years of
This is particularly important intelligence to use
in your job search if you believe you're striking out
Perhaps you're not quite at the rank of SVP yet,
and a quick look at the competition tells you that
you'll need a few more years in the industry. You
might also realise that you're aiming too low, and
that you're overqualified for the roles you've pur-
4. Improve your keyword strategy.
If you can find these Profiles, so can employers!
Now's the time to figure out why they're popping
up in your search results -- and if their Profiles
contain keyword content valuable to you.
Professional Headlines: Look first at the Headline
used by your competitors. This is the strongest
field in terms of search optimization (next to the
Name) on LinkedIn. How does your Headline rate
in comparison? If you're not using hot terms in
your field ("VP Operations | 25% to 48% Production
Quality Improvement From Lean Six Sigma & 5S
| Outsourced Manufacturing Efficiency"), your
Profile might not register in the top results from
a recruiter's search.
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