Home' Trinidad and Tobago Guardian : April 16th 2015 Contents B22
Guardian www.guardian.co.tt Thursday, April 16, 2015
Nolana recently received a Commonwealth
Youth Award for Excellence, a reflection of her
drive and commitment in business. She tells her
story so that others can gain inspiration for their
journey as new entrepreneurs.
Eco-Truffles is an all-natural beauty product
manufacturing company under the social entre-
preneurship model, wherein 50% of our profit is
donated to charities and used in sustainable
poverty reduction projects.
I started being very involved in climate change
and sustainability advocacy and worked for 9
years with various environmental NGOs. Great
work, Great project ideas but always in need of
funding. I commenced Geophysics research at my
university in 2011, linking the impact of coastal
change to the livelihoods of Caribbean people. It
was through my active drive for research in gen-
eral, that I combined one of my age old passions
for mixing all-natural products, and my love for
helping people to develop Eco-Truffles. I was at a
period of my life where I went all-natural with my
hair and skin care regime, I wanted to use truly or-
ganic ingredients only, it was difficult to source lo-
cally, but as a nation there is a wide array of
natural resources -- fruits, vegetables, plants and I
saw the increasing need for a truly organic
Caribbean beauty brand on the market. As a coun-
try, and as a global society, we are all about being
beautiful. Of course there was no way I could em-
bark on a business venture, without including my
standards and values for helping those in need.
The crux of the business lies in our ability to
help underprivileged families, children; assist
young women with scholarships, and fund critical
NGO projects. Challenges with setting up the busi-
ness included procuring all the necessary start up
materials on a limited budget. I started it with per-
sonal savings during university and my first few
years of work.
Getting things together like packaging, labelling,
sourcing suppliers for raw materials are extremely
difficult. Of course, once the product is made, you
have to ACTUALLY GET IT SOLD...so active mar-
keting through extensive education is something
our team did and continues to do daily. I must say,
we are seeing the results of our hard work and
dedication, sleepless nights.
It is with great pride that I say, the number of
youth and emergency relief organisations, the
number of families, underprivileged young women
and children, scholarships that we are able to as-
sist has increased.
Our brand is about sustainable assistance and
building relationships, it is not so much about the
quantity of our support but more so the quality of
our support -- consistent, stable assistance over a
sustained time period, allowing for self-sufficiency.
Our brand as well is becoming increasingly popu-
lar and most of all well-trusted and has increased
from a few hundred customers to over 10000 cus-
tomers in just under three years, this includes both
individual and commercial retailers such as spas,
boutiques, hotels and restaurants.
Eco-Truffles is truly growing global. We were
born global -- as an online store, and we will con-
tinue to increase our partnerships worldwide to
greatly impact my Caribbean region and my world.
For my work in this area, I was awarded the
Commonwealth Youth Award for Excellence in De-
velopment 2015 -- Caribbean and the Americas Re-
gion -- for my work in sustainable livelihoods and
poverty reduction, and also the National Youth
Award 2013 -- Environment Category.
Nolana E. Lynch reveals her
Nolana Lynch is a powerhouse. She singlehandedly began
her local business with her personal funds and has built a
world-renowned business right on her home soil, Trinidad
and Tobago. Her story is one of passion, creativity, and
reaching out to the community.
Nolana Lynch exhibiting a cross section of her products.
Meeting with the Mayor of Westminster
Greeting Her Majesty the Queen with the other Commonwealth Youth Award
Welcome home reception at the airport
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