Home' Trinidad and Tobago Guardian : April 21st 2015 Contents B20
Guardian www.guardian.co.tt Tuesday, April 21, 2015
1. FINANCE MANAGER
2. HUMAN RESOURCE MANAGER
3. NATIONAL TRANSPORT MANAGER
4. RECORDS MANAGER
5. INDUSTRIAL RELATIONS - GRIEVANCE OFFICER
Please log on to: CaribbeanJobs.com for
details concerning this vacancy.
The closing date for applications is May 04,
PLEASE NOTE THAT:
1. ALL applications for this vacancy must be
uploaded via CaribbeanJobs.com; AND
2. ALL unsuitable and late applications will not
Your personal brand is more than
the brand statement you use as your
elevator pitch when you introduce
yourself in real-life encounters or to
market yourself in your paper, digital,
and online career marketing commu-
nications (resume, bio, Linkedin pro-
file, website, etc.).
Your brand is your reputation -- the
perception of you held by the external
world. It is the combination of personal
attributes, values, drivers, strengths,
and passions you draw from that dif-
ferentiates your unique promise of value
from your peers, and helps those assess-
ing you determine if they should hire
you or do business with you.
You need to identify those qualities
and characteristics within you and com-
municate a crystal clear, consistent
message across multiple channels --
online and offline -- designed to res-
onate with your target audience.
I developed the following 10 brand
assessment and defining exercises based
on my training as a Reach Certified
Personal Branding Strategist, and use
them as I guide my clients through
executive brand development. Be pre-
pared to devote time to this. In the end,
I think you ll find your efforts eye-
opening and invigorating.
• 1. What are your
vision and purpose?
Look externally at the bigger picture
of your vision for the world, and then
internally at how you might help the
world realize your vision.
Think about one world problem you
would like to see solved or one area of
life that you want to see transformed
or improved. This is your vision.
What role might you play in making
your vision happen? This is your pur-
• 2. What are your values?
Your values are your guiding prin-
ciples -- things like:
Balance, being the best, agility, calm-
ness, challenge, decisiveness, persever-
ance, drive, honesty, integrity, prag-
matism, sensitivity, structure,
teamwork, sharing, vitality, zeal.
• 3. What are your passions?
What do you most enjoy doing -- in
your personal life and work life? Think
about the activities, interests, or con-
versational topics that fascinate and
energize you. Your passions make you
get out of bed at 6 a.m. on a Saturday
morning or get you talking enthusias-
tically with others. How do your pas-
sions converge with what you are best
• 4. What are your top goals for the
next year, two years, and five years?
Work on projecting what you intend
to accomplish so you can put together
a strategic action plan to get there.
• 5. What are your
top brand attributes.
What 3 or 4 adjectives best describe
the value you offer? What words do
you use to define your personality? Once
you pinpoint what you feel are the right
kinds of words, it s a good idea to consult
a thesaurus to precisely nail the exact
words. Here are some possibilities, but
don t limit yourself to these:
Collaborative, resilient, forward-
focused, risk-taking, connected, inter-
national, visionary, diplomatic, intuitive,
precise, enterprising, ethical, genuine,
• 6. What are your core strengths
or motivated skills?
In what functions and responsibilities
do you excel? For what things are you
the designated "go-to" person? What
gap would your company be faced with
if you left suddenly? The possibilities are
endless, but here are a few suggestions:
Analyzing, collaborating, leading, del-
egating, empowering others, forecasting,
crunching numbers, anticipating risk,
mentoring, visioning, selling, innovating,
managing conflict, defining needs, writ-
ing, listening, communicating.
• 7. Get feedback from those
who know you best -- at work,
at home, anywhere.
The true measure of your brand is
the reputation others hold of you in
their hearts and minds. Notice how
they introduce you to others. Ask them
what your top brand attributes and core
strengths are. How does your self-
assessment jibe with their feedback?
• 8. Do a SWOT analysis
(Strengths -- Weaknesses --
Opportunities -- Threats).
Strengths and weaknesses are inter-
nal, and speak to your potential value
to an employer. Opportunities and
threats are external, and help you fore-
see what you re facing in next career
• 9. Who is your target audience?
Determine where you want to fit in
(kind of job position and industry).
Learn what decision makers in that
field are looking for when they re
assessing candidates. Create your per-
sonal brand messaging around what
keywords and content will attract them.
Find out where those decision makers
hang out, position yourself in front of
them, and capture their attention.
• 10. Who is your competition in
the marketplace and what
differentiates you from them?
What do the people competing for
the same jobs as you typically have to
offer? What is it about you that makes
you the best hiring choice? What added
value do you bring to the table that no
one else does?
The work involved in uncovering and
defining your personal brand may seem
daunting, but your efforts will benefit
you immeasurably. In job search, defin-
ing and communicating your personal
brand can help pre-qualify you as a
good fit and strategically position you
to land your next great gig faster.
Links Archive April 20th 2015 April 22nd 2015 Navigation Previous Page