Home' Trinidad and Tobago Guardian : April 28th 2015 Contents B4
Guardian www.guardian.co.tt Tuesday, April 28, 2015
The question of, "What do you know about
us?" is asked to gauge your real interest in the
job and the employer.
If you fail to have a good answer to this question,
the interview is effectively over. They are not
interested in you if you are not interested in them.
So, smart job seekers are well prepared for this
question to demonstrate that they really are
So, What Do You Know About Them?
If you don't know much about them, the
assumption will be made that really you aren't very
interested in the job. Because, if you really were
interested, you would know enough about the
company to answer this question well.
Preparation is in two parts:
1. Be prepared by researching the employer.
Research will help you answer this question. This
research will also help you avoid bad employers,
and also help you have good questions ready when
you are asked, "Do You Have Any Questions?"
Find out all you can. First, read that job
description sentence-by-sentence to be sure you
understand what they seem to be looking for.
• Examine the employer's website: About Us,
Mission, Products (or Services), People, etc.
• Google the employer's name to see what you
discover. Clients? Competitors? Raves? Slams?
• Look for a LinkedIn Company Profile where
you can examine the profiles of employees you
may be connected to (networking!).
• If it's a publicly-traded company, law requires
an annual report to be published, so check
AnnualReports.com which will be full of facts
on sales, profits, key executives, locations, and
2. Make notes about what you find.
List key facts about the organization like:
• What they do.
• Their products or services, pay particular
attention to the names of those products and
• The key employees.
• General size - small, medium, or large, both in
terms of revenue as well as number of
• Their locations (if they have more than one).
• Their major competitors, and how they
compare with those competitors in terms of
size (total sales), profitability (maybe),
how/where they are better (and worse), and
anything else you can find.
• Have you used any of your products or
services? Was it a good experience or a bad
• Look for reviews of their products or services.
Also, make note of anything related to the job you
are seeking that raises questions for you. Is that
part of the organization growing or declining?
Maybe you are a long-time user of one of their
products or you know a key employee of one of
their clients. Add that to your notes, too, but be
very careful of negatives (like you hate one of their
3. Practice answering the question.
As you prepare, practice tying your answer to
benefits for them of hiring you. Assuming that
these connections or accomplishments are relevant
to the job you are seeking, you could say something
"I see that your company has been in business for
over thirty years, with an excellent reputation for
reliable employee records management software,
specializing in systems which can handle both
unionized and non-union employees effectively.
"Your clients range from small practices to the
major healthcare providers in the country, and also
include assisted living residences and nursing
"I'm very interested in learning more about the
mobile apps you have developed to
support collecting data from home
healthcare suppliers. My experience in
this field has shown me that we need to
understand this work better both to
provide better service and also to retain
the best employees."
An accounting firm.
"This accounting firm was started in
1990 by Jane Whatever and Robin
Example to provide auditing and
corporate reporting services as well as
Sarbanes-Oxley and other regulatory
compliance and reporting. Your firm now
has over 300 employees as well an
"Your clients include the top companies
in this state. You have offices in the three
largest cities in the state, and you seem to
be consistently growing.
"I read a recent article by Jane Whatever
in Important Website about the results of
your research into effectively reporting
accurate data via mobile app. This
research is very interesting to me because
I know how important collecting and
accurately reporting such data is to
helping management be most effective."
Don't exaggerate or over-do the
compliments. Demonstrate that you have
done enough research to know that you
are truly interested in working for the
organization, but avoid seeming like a
stalker -- e.g., don't track down where
people live or mention what cars they
drive (even if you are a big fan of that
location or car).
By making getting hired your job and
putting in the time to prepare, you can
successfully and confidently answer an
employer when they ask, "Why should we
hire you?" Go get em!
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