Home' Trinidad and Tobago Guardian : April 30th 2015 Contents BG6 NEWS
BUSINESS GUARDIAN www.guardian.co.tt APRIL 2015 • WEEK FIVE
The online shipping Web
site TriniTrolley is now
launching cell phone
charging kiosks around
the country and while
these are free for cus-
tomers, it also encourages
business owners to adver-
tise those using these kiosks, according to the
CEO of the e-commerce site, Mazuree Ali.
"This is a unique marketing tool that has
the potential to reach a large captive audience.
I am always looking for innovative ways to
advertise especially being an online business.
I asked myself how do I capture tourists at
the airport which is the most expensive form
of advertising? Also, I can have the kiosks in
hotels to capture clientele and target markets
that have tourists in hotels.
"Also, how do we target students, the next
working class with incomes? At the same time,
the universities need charging ports for students
for their phones and tablets. How do you target
customers in malls? You cannot do this unless
you have a store there. With these kiosks, you
can now advertise in these places," the 34-
year-old Ali told the Guardian last Friday.
Fresh Plug Kiosks are innovative, secure and
versatile universal charging stations for mobile
phones and tablets and are free of charge for
The Web site is www.freshplugkiosks.com.
These kiosks are in seven locations now
which include the Hilton Trinidad and Con-
ference Centre, University of the West Indies
(UWI), Long Circular Mall Gym, Caribbean
Cinemas in Trincity, Caribbean Cinemas in
South Park and MovieTowne in Invaders Bay.
Next month, the kiosks will be launched at
the water-taxi terminals in Port-of-Spain and
San Fernando, the Trincity Mall, Long Circular
Mall, Chuck E Cheese s and other restaurants
Advertisers pay, free for customers
Ali said people wishing to use the kiosks
do not have to pay a dollar for the service.
"People have the luxury of free charging
and secure as well. People can leave their
phones charging and go shop in the malls and
can go to classes and after retrieve their phones.
They charge all the major brands and 90 per
cent of all cellphones. There are six charging
lockers in each kiosk and integrated keypads
which helps you input your secret password
to open the door to put in the phones."
The e-commerce company officially
launched the kiosks in March, installing and
testing them at the Hilton Trinidad and Con-
ference Centre in St Ann s and the Long Cir-
cular Mall gym as early as Carnival.
"They had the traffic of a lot of people com-
ing for Carnival and they wanted to utilise
that. From then to now we had about 19,000
people use the kiosks."
He developed the idea because, as an online
businessman, he is always on the phone and
constantly needs to charge it.
"I travel a lot and need to be connected
with my phones and tablets. I found that going
out to locations and having meetings at restau-
rants and hotels that this was a problem, not
being able to send e-mails for important busi-
ness meetings. However, I noticed in the first
world countries this was prevalent. So I realised
that we needed charging facilities in public
He said businesses can use a number of
ways to advertise using these kiosks.
"They can advertise on the 19-inch touch
screens which play interactive videos and they
also do still ads. Potential advertisers can also
wrap the kiosks as well so you can brand the
kiosks. In two weeks, we will also be launching
free wi fi in all these locations and businesses
can advertise on the network as well. We also
have reports we could provide to advertisers
saying how many people are using the
machines and when and other information,"
According to Ali, for people wanting to use
the kiosks to advertise, the cost is $1,000
monthly. He compared it to advertising at a
movie theatre, which he said could be anywhere
from $14,000 to $22,000 a month.
"You cannot advertise in the mall, unless
you own a store there. You cannot advertise
at the Hilton but now you have the opportunity
to advertise and capture your market. Busi-
nesses advertising will be on our Web site as
well and the app, so this increases your busi-
ness visibility online highlighting your services.
You get to decide where and when you wish
to target your customers."
He said there is an app that is available and
a Web site to help people find the kiosks which
will be growing in numbers over the next few
months across the country.
"So you can find your location and navigate
to the closest Fresh Plug Kiosk. If someone
is in MovieTowne the app notifies the person
where the closest kiosk is."
He foresees the corporate world wanting to
use these kiosks at their workplaces.
"We already have had a couple companies
and corporate customers approaching us and
asking us to put it in their workplaces and
businesses and we told them yes. It is possible
we will have special packages for them. But
right now our priority is getting them in the
main public places."
Ali said TriniTrolley is the number one local
online shopping Web site in T&T and the
Caribbean with convenient 48-hour delivery.
The company was launched in 2009 to pro-
vide residents of T&T with a wide range of
products that can be purchased through an
online shopping Web site with convenient 24-
to 48-hour delivery instead of using traditional
"sky box" companies for online shopping in
the United States. By 2011, the company
expanded to include delivery to the rest of the
Caribbean and world.
"You can buy anything from groceries to
books to electronics to clothes. We also allow
other businesses to sell online through our
Web site. It is done for free and only when
something is sold we take a percentage."
He is hoping to expand across the Caribbean
in the future.
"We hope to launch an office and warehouse
in Barbados by the end of the year. There are
a lot tourists who visit there. The intention
is to expand to the other islands in the future."
He said online shopping is "killing" tradi-
tional businesses because it is cheap and con-
"Our prices are better than stores and you
have it delivered to you the customer. Now
there is more access to credit card facilities.
Also, with TriniTrolley a customer can pay
on delivery with Linx or cash. So if people do
not have a credit card they can still shop with
us."Ali said TriniTrolley is actually considered
to be the "local Amazon."
"Our business model is the same as theirs
so all items on our Web site are in stock by
us and in T&T with delivery within 48 hours.
We compete against Amazon. The challenge
is to control e-commerce in T&T and the
Caribbean. We shouldn t have to rely on Ama-
zon and pay the cost of shipping and duties
from the US.
"We also have a service called trinitrolley
shops for me where we can order and bring
in things for you that we do not have on our
site. So if you see something on Amazon, Wal-
mart or another site, we will give you one final
cost for the item upfront."
TriniTrolley branches out
Company launches mobile charging kiosks
PHOTO: CLYDE LEWIS
Fresh Plug Kiosks are innovative, secure
and versatile universal charging stations
for mobile phones and tablets and
are free of charge for customers.
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