Home' Trinidad and Tobago Guardian : May 5th 2015 Contents B23
Tuesday, May 5, 2015 www.guardian.co.tt Guardian
COUNCIL OF LEGAL EDUCATION
EUGENE DUPUCH LAW SCHOOL
Excellence in Legal Education &
Commitment to Social Service
Applications are invited from interested and suitably
qualified persons to fill the following positions at the
Eugene Dupuch Law School:
TUTOR (Law School)
DIRECTOR (Legal Aid Clinic)
For information on each of the advertised
positions, please visit
The closing date for receipt of applications
is May 22, 2015.
Your personal brand is a vivid indication of the
best you have to offer---the performance, contri-
butions, and value your next employer can expect
The brand you communicate marks your career
reputation and is in some respects a promise. When
you carry a personal brand, your unique promise of
value precedes you and has far-reaching effects
throughout your job search.
Branding in resumes influences hiring decision-
makers reviewing them to consider the candidate
and can compel them to feel they must meet that
person. The best way to land your next great career
opportunity or advance your current career track is
through personal branding.
Personal branding is still relatively cutting-edge---
most job seekers haven't taken advantage of it yet.
Tap into it before it mainstreams and you can tremen-
dously impact your job search.
• Personal/Career Branding
is the "great differentiator" in job search.
Successful job search is all about differentiation.
When you clearly stand apart and above others com-
peting for the same jobs, you generate interest and
are much more likely to land interviews. Personal
branding makes this happen.
Showcasing your personal brand
attributes in your resume---your vitality,
unique value, strength of character, and
passions about your work---creates chem-
istry with the reader and can pre-qualify
you as a viable candidate who will add
value and fit their corporate culture.
Interviewing and the entire hiring
process cost money. When hiring deci-
sion-makers make the right choices,
they save their companies money. Your
branded resume helps them quickly
evaluate you and essentially makes it
easier for them to determine whether
to select you for interviewing. During
interviews, reinforce and support your
brand. Be prepared with branded "sto-
ries" about contributions you made to
past employers and practice ways to
interject them into the conversation.
• Craft a compelling
career brand statement.
No one else can claim the exact same
brand as you. It is as unique as you
are. Dig deep and start formulating all
the qualities that differentiate you from
others doing the same kind of work.
Ask your peers and co-workers to give
you feedback about your performance
and strengths. A measure of your brand
is what the people who work with you
have to say about you. Consider their
input when building your brand.
Stand-alone brand statements are
the very latest trend in resume writing.
The tone of your brand statement
should authentically echo your own
voice and true character while aligning
with your profession. Here is an exam-
ple of part of a resume branding state-
ment for a management executive:
CAREER BRAND -- An influ-
encer, innovator, and team-builder,
I amplify business in quantum
leaps by identifying and exploiting
strategic points of leverage; creating
strategies to capitalize on emerging
market opportunities; and trans-
lating complex concepts into
actionable client-driven solutions.
To sharpen teamwork, I enroll peo-
ple in a common vision for indi-
vidual, team, and client success. I
turn things upside down and
around to create strategies that cap-
ture market share---and propel
triple-digit advances in growth.
You may not be comfortable with a
stand-alone brand statement, or it may
not be appropriate for your profession
or situation. You can still differentiate
yourself and gain the benefits of brand-
ing by identifying your key brand attrib-
utes and weaving them throughout
your resume and cover letters.
• Personal branding is not
just for executive job search.
Branding is an executive-level strat-
egy that works for professionals at all
levels, no matter what kinds of positions
you're seeking. Take advantage of this
powerful way to differentiate yourself
that executives have been using for
years. Personal branding generates inter-
est and opens doors.
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