Home' Trinidad and Tobago Guardian : May 21st 2015 Contents B41
Thursday, May 21, 2015 www.guardian.co.tt Guardian
Thirty years ago, Richard Curtis sus-
pected two things: People like to laugh
and they like to do good.
Red Nose Day has annually proved
him right in the United Kingdom, where
more than US$1 billion has been raised
to fight childhood poverty.
Now Curtis is bringing Red Nose Day
to the United States with a star-studded
three-hour TV event airing tonight at 8
pm on NBC.
He promises it will be funny and enter-
taining while giving viewers the oppor-
tunity to pitch in to help kids in the US
and around the globe.
When he s not organising Red Nose
Day in the UK or prepping its American
invasion, Curtis is a celebrated writer-
Nick Cannon arrives at the NBC Network 2015
Programming Upfront presentation at Radio City
Music Hall in New York. Cannon will attempt to dance
nonstop for 24 hours as a warm up to tonight's
broadcast of Red Nose Day. AP PHOTO
director. His films include Four Weddings and a Funeral,
Notting Hill and Bridget Jones s Diary.
"I have two careers, at the same time," he says during
a chat Monday morning at Manhattan s Hammerstein
Ballroom, where the live portion of Thursday s telecast
This show will be "very, very, very different" from
the typical fundraising telethon, he says.
Roughly one-half will be pre-recorded sketches and
other comedy pieces, allowing for slick production
techniques and involvement by a wider range of stars
than would be possible on show night.
Curtis mentions one intriguing spoof: a mockumen-
tary of the rock group Coldplay as it creates a musical
version of Game of Thrones, with original songs by
Coldplay frontman Chris Martin performed by the
group and participation by a dozen Game of Thrones
cast members. Other pre-recorded bits include such
names as Julia Roberts, Liam Neeson, Richard Gere and
Jodie Foster. There will also be live comedy and music
in front of an audience at the Hammerstein.
Those scheduled to appear in one fashion or another
include Reese Witherspoon, Benedict Cumberbatch,
Emily Blunt, Martin Short, Ian McKellen, Paul Rudd,
Neil Patrick Harris, Hugh Bonneville, Will Ferrell, Eliz-
abeth Banks, Jack Black, Helen Mirren, Nick Offerman,
Sean "P Diddy" Combs, John Legend, Keith Urban,
John Mellencamp, One Direction and "Voice" coaches
Adam Levine, Blake Shelton, Christina Aguilera and
The hope, of course, is that Red Nose Day will become
an annual event for NBC and for US viewers, just as
it has long been a tradition for the BBC and Brits.
NBC s embrace of Red Nose Day is largely explained
by the presence of Paul Telegdy, NBC s president of
alternative and late night programming. Telegdy, who
previously worked at the BBC, was well aware of the
reach and impact of Red Nose Day.
In his current position, he believed NBCUniversal
was a natural home for producing and promoting Red
Nose Day on US shores.
"We thought, wouldn t it be great if we could harness
our workforce and its relationships with advertising
clients and talent," he said recently--- "and not in a way
that responds to any specific cry for help, but for raising
children out of poverty.
And do it on an annual basis."
The money raised this first year will go to the Red
Nose Day Fund for distribution to charity partners
including the Boys & Girls Clubs of America, the National
Urban League, Save the Children and United Way, as
well as other agencies such as charity: water (a nonprofit
organization dedicated to bringing clean and safe drinking
water to people in developing nations) and OxFam
America (a global organization that fights poverty and
Supplementing Thursday s broadcast are several
ancillary fundraising efforts. Five million Red Noses
have been purchased by customers of participating
retailers. Today Show host Matt Lauer set off on a 230-
mile bike ride from Boston to New York to spur dona-
And entertainer Nick Cannon (host of America s Got
Talent) will attempt to dance nonstop for 24 hours as
a warm up to Thursday s broadcast.
His day of dance at Manhattan s NBC Experience
Store started on a live stream live on NBC.com on
"I don t think I ve ever done anything for 24 hours
straight except breathe," said Cannon, who will get just
a five-minute break every couple of hours and plans
to power his endurance contest with the help of Skit-
Back at the Hammerstein, Curtis, who describes
himself as "quite a cheerful human," radiates optimism
as he tackles countless details of the broadcast only
days away. (AP)
Red Nose Day TV:
Comedy for a good cause
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