Home' Trinidad and Tobago Guardian : May 27th 2015 Contents B37
Wednesday, May 27, 2015 www.guardian.co.tt Guardian
EMPIRE MULTIPLEX CINEMAS
SAN FERNANDO TEL: 221-4979
11.45AM -- 4.15PM & 6.30PM
2.15PM -- 4.30PM & 8.30PM
MAD MAX FURY ROAD
IN 3D (14 YRS.+)
12.00NOON & 8.30PM
N 3D PG.13
2.30PM & 6.30PM
PITCH PERFECT 2 PG.13
2.00PM & 6.30PM
VISIT OUR WEBSITE
GLOBE Port of Spain NATIONAL S/Fdo
• 1200 Seats
• Church Services
No Hope...No Law...No Mercy
3 Big Shows Daily
12.00 noon, 4.30 &
8.30 p.m - 14 yrs
Tom Hardy, Charlize Theron
MAD MAX: FURY ROAD
Sat - 4 shows - 12.00 noon, 3.00,
6.00 & 9.00 p.m
Wed June 3: 'The Rock' SAN
ANDREAS in 3D
Parking Available on S.S.L.
Visit our website at:
Disney s expensive fantasy adven-
ture essentially had Memorial Day
weekend to itself, and pulled in only
a modest US$41.7 million in its first
four days in theatres, according to
Rentrak estimates on Monday.
It s a disappointing debut for a film
that cost a reported US$180 million to
produce. Disney put their full weight
behind the Brad Bird-directed film with
an ambitious George
"It s not ever ideal to
be below your estimate
before the weekend
starts, but it feels like
it s too early to judge
the run," said Disney s
Distribution EVP Dave
Going into the week-
end, tracking put the
film in the US$40 to
US$50 million range.
And yet, he said, this is
the gamble that studios must take when
trying to introduce an original film to
Hollis noted that Tomorrowland will
be one of the only PG-rated family
films in theatres until Disney and Pixar s
Inside Out opens on June 19, which
could be promising for its longevity---
especially considering that many
schools have yet to close for the sum-
"We are optimistic that originality
and the vision that Brad Bird put on
the screen is something that people
will find and evangelise and hopefully
get other folks to show up," said Hol-
lis.Rentrak s senior media analyst Paul
Dergarabedian said that the mystery
behind Tomorrowland s plot might have
hurt the film.
"When audiences are spending their
hard-earned cash on a blockbuster or
tent-pole movie, they kind of want to
know what they re getting going in,
for better or worse," he said.
Last weekend s well-received
holdovers Pitch Perfect 2 and Mad Max:
Fury Road helped prop up the holiday
weekend totals. Both films experienced
modest drops and earned US$38.5 mil-
lion and US$32.1 million, respectively.
Avengers: Age of Ultron placed fourth
with US$27.8 million.
Meanwhile, Fox s Poltergeist remake
debuted in fifth place, with an esti-
mated US$26.5 million.
Director Gil Kenan s update of Tobe
Hooper s 1982 horror
classic cost US$35 mil-
lion to produce. The
studio expected an
opening in the low
US$20 million range.
"I think for our film-
makers, who had set out
not to just remake a
classic but to introduce
a new generation of fans
to the genre, it was very
successful," said Fox s
chief Chris Aronson.
Audiences for the
PG-13 rated film were 59 per cent under
the age of 25.
Overall, though, there wasn t much
to celebrate over this holiday weekend.
Memorial Day weekends are usually
reserved for high-earning franchise
The past two years saw the over
US$100 million debuts of X-Men: Days
of Future Past and Fast & Furious 6.
When box office totals are finalised on
Tuesday, this could prove to be one of
the worst performing in recent years.
"The industry went into this week-
end knowing we weren t going to break
any records," said Dergarabedian. "This
is more of a case of audiences, some-
what, turning their back on original
content when it comes to big block-
But, hope is certainly not lost for a
banner 2015 at the box office, with
more surefire blockbusters like Jurassic
World and Mission: Impossible-Rogue
Nation yet to open.
"Summer is not going to be a bum-
mer this year. This is a bump in the
box office road," said Dergarabedian.
Tomorrowland takes top spot at box office
Britt Robertson as Casey Newton and George
Clooney as Frank Walker in Disney's Tomorrowland.
The film was released in US theatres last Friday.
"We are optimistic
that originality and
the vision that Brad
Bird put on the screen
is something that
people will find and
hopefully get other
folks to show up."
EVP Dave Hollis
Links Archive May 26th 2015 May 28th 2015 Navigation Previous Page Next Page