Home' Trinidad and Tobago Guardian : May 28th 2015 Contents B4
Guardian www.guardian.co.tt Thursday, May 28, 2015
After a decade of hosting San
Fernando Fashion Week, founder
Deron Attz has seen the event
evolve to the point where he is
ready to expand to regional audi-
ences. Over the years, many top
local and international designers
have showcased their pieces on
the SFFW runway.
On May 31, the Palms Club in
San Fernando will be the venue
for this year s San Fernando Fash-
ion Week runway show and the
T&T Guardian sat with Attz to
speak about his accomplishments
in the last decade and to gain some
insight into the future of the highly
Who is Deron Attzs?
I am a simple, humble
down to earth person. I
am just someone who is
here to contribute to the
fashion industry to share my cre-
ative experiences and use them as
a platform to inspire and devel-
What inspired you to start
I went to New York Fashion
Week ten years ago and I was so
impressed with how it brought the
city together in terms of creativity
and pride. As a San Fernandian, I
decided to use it as a model for
the local industry.
How has SFFW changed your
This is my passion, but at the
time when I started SFFW, I was
not looking at becoming a full-
fledged fashion designer, but that
is what it grew into and I have
gained a lot of respect through the
Who are some of the designers
who have been featured in SFFW?
I can t remember all the names,
but I can recall the countries. We
have had designers from France,
Barbados, Jamaica, St Kitts, St
Vincent, St Lucia, Bahamas,
Guyana, Venezuela and of course
What has been your biggest
challenge in the fashion indus-
When we first started up people
did not understand the difference
between a fashion show and fash-
One is for entertainment and
the other is for business. Also a
lot of designers needed to under-
stand how business was done, they
needed management skills to be
successful in the fashion industry.
Also funding was a big issue,
we needed to stop the free shows.
People did not understand that
government cannot just support
these events completely, there is
a need for designers to have their
own funds as well.
And whenever we applied for
grants, we would get like half or
less of the money we applied for,
which honestly taught us to be
self sufficient, we were able to sur-
vive on whatever we got.
How much influence does a
showing on SFFW have on the
success of designers?
That is something I have tested
that over the years an I can tell
you it brings in instant business.
I could tell you of a designer who
had never shown before and we
took them and taught them how
to design a collection, to put it
together and eight weeks after
appearing on the runway that
designer took home $72,000 from
their line. That is the kind of influ-
ence SFFW has.
Who is expected to show on Sun-
Sunday is the final showcase of
SFFW and we are having New York
designer Samantha Samuel, who is
wildly popular, along with designers
from Guyana, Barbados, St Kitts,
Bahamas and T&T.
What avenues do designers have
to make a profit after the show?
SFFW is the management body for
designers, we manage them in terms
of getting work for them and make
them even more ready for business.
What is next for SFFW?
We are opening a showroom in June.
It is catered for designers, who are
ready to do business but cannot afford
a place of their own. We decided to
launch the showroom because we
recognised there is a huge appetite for
local designer work.
People are looking for their own
sense of identity and embracing local
designs. We are also looking to expand
the Fashion Week and host it outside
of T&T, most likely in Barbados.
San Fernando Fashion Week
2015---Return to Heritage, A Way
to See Ourselves
Date: May 31
Venue: Palms Club, San Fernando
Time: 2 pm
For tickets and further information,
contact the Committee via email at
email@example.com or call
335-4155 or 722-6059.
Some of the designs that may grace the stage at San Fernando
Fashion Week. PHOTOS COURTESY SFFW
Deron Attz didn't set out to be a designer, but ten years after starting SFFW, he's got his own line.
San Fernando Fashion Week
founder Deron Attz.
Links Archive May 27th 2015 May 29th 2015 Navigation Previous Page Next Page