Home' Trinidad and Tobago Guardian : June 5th 2015 Contents 6 Friday, June 5, 2015 • Issue 180
By Ricqcolia Philip
Beaded jewelry isn't a new con-
cept. But Green Violet has managed
to take a simple concept and trans-
form it into fashionable statement
Kevon Foderingham is the man be-
hind Green Violet, and although his
brand of beaded necklaces and
bracelets is steadily gaining steam, it
wasn't his original idea for the brand.
As a certified health coach, he initially
conceptualized Green Violet to sell de-
signer herbal teas. As a fan of beaded
jewelry, Foderingham would make his
own for himself until friends started
placing orders. Green Violet, an hom-
age to his mother, metamorphosed
into a jewelry line. He humbly describes
the reception to his jewelry as shock-
ing, saying, "I didn't think it was that
different to what was already out
there. But when I went to Beach House
and saw four people wearing my stuff,
I thought that is so cool." The reception
has been so great, that Hotel Nor-
mandie approached him to design a
line exclusively for them. The "Green
Violet Trinity", as he calls it, is his first
ready-to-wear line for retail sale.His
passion for his craft is evident as he
can produce a piece--by free hand---
from anywhere between half a day to
a week. "Every piece has been made to
order...customers would usually give
me colours to work with or a theme
and I would come up with something.
So every piece is unique; I never make
the same piece twice." For the de-
signer, his only challenge seems to be
watching his brand grow as orders in-
crease versus avoiding going into mass
production. He is completely in charge
of everything, from orders to produc-
tion as he firmly believes in maintain-
ing the integrity of his line as each
piece is uniquely designed for each cus-
tomer. Although primarily a men's line,
he does plan to eventually expand to
include a women's line (have some pa-
tience, ladies). Foderingham doesn't
plan on stopping at beaded jewelry,
however. He still holds on to his idea of
designer herbal teas, which he says will
consist of unique and signature herbal
blends. Imagine, for example, a sooth-
ing mix of chamomile, peppermint and
• You can check out the Green Violet
Trinity, currently on sale at the Hotel
Normandie or visit Instagram: @green-
violet_trinidad to see more of signature
Green Violet pieces.
By Leja Angelove
A chance meeting with Claudia Pegus at a ca-
reer fair was the catalyst that changed stylist
Jordan Lum Hung's life. Aside from her day job,
this chic and petite young stylist spends her
time styling models and doing the creative di-
rection for photoshoots, noting, "It's basically
coming up with the entire concept of the
shoot... and sourcing everything!"
"Many times people mistake me for a photog-
rapher. Though I'm not the one actually taking the
photograph I'm running around trying to make
the shot look just right. Stylists and creative direc-
tors are a necessity. People think they can do it
themselves, but having both a director and stylist
on set achieves a lot more quality as opposed to
just the photographer."
Jordan got into fashion in 2013, but she's not
the typical fashionista.
"I started working for Claudia Pegus doing ad-
ministrative duties, merchandising and stock. The
following September, I enrolled at the Caribbean
Academy of Fashion Design, and that's when I re-
ally got into the fashion thing. When Claudia said
that you don't have to be a designer to be in fash-
ion and you don't have to be a singer to be in music,
everything changed and I focused my studies on
management (mainly fashion management). She
was a big help to me finding my direction."
After Claudia's guidance, she then worked with
Ecliff Elie in 2013 doing marketing, sales and
strategic management alongside him on various
projects. She realised she loved merchandising,
and added it to her study list. She credits her lec-
turers Ms. Hafeez and Mr. Brizan for helping her
refine her skills, and when her contract ended and
she started working with Compass by Bang Bang
as their visual merchandiser and stylist in 2014,
she went fully into styling and creative direction.
For Jordan, the creative process is about what
clients want; she will consult with them to get
everything regarding what aesthetic is needed.
"In terms of Bang Bang, their brand is cultural
and mixed so I'd have to get models who fit that
look, as well as other things like locations, poses,
etc. Another client may want something different,
but it's my job to bring it to life and connect."
Having launched her fan page recently, Jordan
also has upcoming projects with local fashion de-
signer Meiling, as she was hired to do the styling
and creative direction for their new collection.
Laughing, she noted, "Last year was my content
online presence, which meant I needed content."
Setting herself apart by avoiding the conven-
tional, Jordan has made waves on various plat-
forms. As she puts it, she was more into couture
and high fashion photography than the typical
Caribbean aesthetic: "I don't want to change
what Caribbean fashion is, I just want to change
how Caribbean fashion photography is seen.
Everybody sees it as sexy and bright and happy,
but I believe it should have stories there -- actual
substance. There should be more emotion in-
volved than just sexual tension. I actually think
because of that, Meiling embraced me. I know
there is competition, but I don't think people do
what I do because I'm sort of in a niche category.
Regardless, the goal is to please the client, even if
what they want is conventional."
Jordan particularly loves working with design-
ers (though with retail one gets a good sense of
trends), but she is more comfortable with design-
ers -- it's more personal and she gets a true sense
of the collection and what the designer wants.
In closing, Jordan insisted on the value of net-
working and education, citing her experience at
the Caribbean Academy of Fashion Design (and
gratitude to her lecturers).
• To stay updated with Jordan, follow her on
Facebook, Instagram and Tumblr @theperspectivs
The very first paper dress was
created by the US based Scott
Paper Company in 1966 as a promo-
tional tool. The company sold over
500,000 for US$1.25. Since then,
many have attempted the paper
gown, including famous fashion de-
signers, such as, Isaac Mizrahi, Hal-
lie Erdahl and Gary Harvey, who all
made stunning versions of it.
Here, model, Crystal Pierre, shows
of a fashion piece created by Siparia
designer, Ojai Bess. Though he does-
n't consider himself a designer, the
26 year old, who has been around
the fashion scene in South Trinidad;
from designing gowns for the area
representatives in the Best Village
Queen show, to creating Carnival
Kings and Queens for his Siparia
band, Just Illusions. Ojai's Paper
Haute Couture newspaper gown,
which is 99 per cent made with
Trinidad Guardian newspaper, was
inspired by an idea he had for a fash-
ion show in October, 2014, which
was so successful that he replicated
it, to a grander scale.
The gown and trail took about
three contact hours to prepare,
using just about nine issues of
Photography by Kerron Riley.
Jordan Lum Hung. Photography by Joshua Brizan
of JB Photography.
by Kerron Riley.
Links Archive June 4th 2015 June 6th 2015 Navigation Previous Page Next Page