Home' Trinidad and Tobago Guardian : June 9th 2015 Contents B8
Guardian www.guardian.co.tt Tuesday, June 9, 2015
You are at a conference on the elevator
going back to your room. The doors open
and the venture capitalist who just
announced he is looking for a dozen tal-
ented people gets on.
You have 20 seconds to get him interested
in talking with you.
Your summary of who you are and the
value you offer is called the "Elevator Pitch"
and is crucial to your establishing a
competitive advantage in your job search.
Here are some tips to develop yours.
First, understand the purpose and
construction of the elevator pitch.
The purpose is just to get a
Your pitch does not have to go into your
career history, it is just intended to gain
enough interest for someone to want to
know more. It needs to be easy to
understand and very compelling
It's about them - not about you.
Your pitch has to convey that you have
talent that would be valuable to the
employer. So just saying "I have 15 years of
networking experience" does not make you
memorable or valuable. A good pitch will
explain the problems you can solve.
It needs to be clear and concise.
No one wants to listen to a long-winded
summary filled with acronyms. Keep it
simple and conversational.
Here are 5 steps for you to construct
your elevator pitch.
Start by writing down the top 10 things
This is a great exercise as it helps you
remember things you have not thought
about for a long time. Use the C-A-R
process; what was the Challenge, what
Action did you take and what was the
Result? At this point you are doing a brain
dump so don t try to wordsmith, just get the
information on paper. Don t worry about
length. Try to tell a story for each one and
make sure you can describe the tangible
results of each effort (e.g. saved the project
from going 3 months past deadline).
Develop a theme.
Look at what you wrote and see if there is
a theme. Is your experience centered around
specific technologies or a style of
performance? For example, are you the
person management assigns to turnaround
troubled projects? Are you the go-to person
for complex network issues? Are you the
resident Subject Matter Expert for HTML5?
Think about your peers and the issues
management would come to you over
Now condense each story down to 1
Remember to keep the writing
conversational. Focus on the
challenge/situation and result.
"When our new mobile app looked like it
was going to miss its deadline by 2 months,
I m the HTML5 subject matter expert who
put it back on track."
"When our new SAP implementation was
not allowing us to meet our month-end
close schedule, I m the ABAP programmer
who made it happen."
Rank each of the stories.
Order the stories in terms of their impact
in describing your talent and impressing
them with results. Remember that you
might want to have multiple pitches so you
may have different ranks for different
As an example, if you are talking to
someone at a small company, the ability to
be a "jack of all trades" and jump into any
situation is valuable. Conversely, if you are
pitching to a large more siloed company,
focusing on a core skill is more in order.
Now put it all together.
Start by stating your theme and then give
one to three short statements that prove it.
Your final pitch should be very
conversational and easy for you to
remember and say.
Don t rush; you may even want to sit on it
for a day or so and then rethink it. Practice it
on your family and colleagues and see what
they say. Get feedback and continue to
revise it until you are fully comfortable.
This exercise will help you convey your
value and is essential to your networking
and job search efforts, so put as much time
as you need in this until you have an
impressive pitch that makes someone want
to know more.
o 3-5 years post qualification
experience in a medium sized
o Person will report to the C.E.O
and the Managing Director
APPLICATIONS SHOULD BE
JUNE 12TH, 2015
TO THE ATTENTION OF:
Guardian Box Y1820
Chancery Lane, San Fernando.
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