Home' Trinidad and Tobago Guardian : June 9th 2015 Contents B23
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Application, including comprehensive Curriculum Vitae and
the names of three (3) referees should be sent to:
Applications should reach the IMA no later than
July 31, 2015.
Unsuitable applications would not be acknowledged.
The Institute of Marine Affairs is an agency of the
Ministry of the Environment and Water Resources
PRINCIPAL RESEARCH OFFICER
(Environmental Quality Programme)
The successful candidate must have:
Secretary, Board of Governors
Institute of Marine Affairs
Republic of Trinidad and Tobago, West Indies
Once you have completed your
resume and BEFORE you distrib-
ute it, you need to optimise your
This is crucial because, according
to an April, 2011 Society of Human
Resource Management (SHRM)
survey, 95 per cent of employers
and virtually every recruiter will
look you up on LinkedIn before
So your LinkedIn Profile needs
to be in synch with your brand
messaging on the resume.
Here we will review the key fac-
tors in developing and optimising
your LinkedIn Profile.
BEFORE YOU START
Before you do anything, you will
want to adjust your settings so you
are not alerting the world and your
boss that you changed your profile.
In the top right of your LinkedIn
home, you'll see your name.
Click on the drop down arrow
beside your name, and select the
link that says "Settings." Or, click
on this Settings link, and login to
your LinkedIn account.
Go carefully through the "PRI-
VACY CONTROLS" settings, par-
ticularly the "activity broadcasts"
option, where you can indicate
that you do not want people to
know that you have made changes.
Go through each of the settings
in this section, and choose appro-
priately for your situation and
1. SELECTING KEYWORDS
Before you start writing anything
for your profile, first determine
the 2-3 keywords that you want
associated with your name.
These are the search terms that
people will use to find people like
you, and you will want to make
sure you have used these terms
effectively to ensure you show up
in the first or second page of
LinkedIn search results.
If you are a programmer, then
programmer is a good word to start
with, but adding Mobile Applica-
tions helps differentiate you, if
Other keywords might be Cloud
Computing, Scrum Master, Enter-
prise Architect, and so on, as
appropriate to your skills and expe-
Key tip: Go to LinkedIn, and
search for people like you to see
what others have used and what
seems to be most effective.
2. THE HEADLINE
Next to your name appears your
"Professional Headline" which you
can edit. You have 120 characters
to tell the world who you are and
why they should contact you.
If you do nothing here, which
is what most people do, then it
will just give the title of your most
recent job. That is not the way you
want to be shown.
Which is a better Headline?
John Foster, Software Engineer
at Data Management
John Foster, Senior Software
Engineer with over 10 years of suc-
cess in mobile and enterprise-wide
3. THE PHOTO
Your goal is to get a 100 per cent
complete profile and you will need
a photo to do that. If you are
uncomfortable with that, you can
use an avatar, but most people use
photos. Just make sure it is a pro-
fessional photo and not a picture
of you at the beach.
Your profile is not considered
complete unless you have at least
3 recommendations, so after you
have completed entering informa-
tion into your profile, go to the
LinkedIn Learning Center to learn
how to develop recommendations
for your work.
LinkedIn gives you three differ-
ent ways to link to different web
pages to show off your work. If
you don't have a blog or website,
then this is a great opportunity for
you to point to white papers or
other sites that showcase your
If you have these websites, make
sure you use a good searchable and
relevant title, so instead of saying
"My Website" use actual names
such as "My White Paper on Cloud
6. YOUR PUBLIC PROFILE
If you see /pub/ in your
LinkedIn profile, you have the
LinkedIn default full profile. It is
important that you personalize it
with your name.
If you have a common name
just play around a bit until you
find one that you feel comfortable
with. Click on "Edit" beside the
"Public Profile" URL when you
are in the Edit Profile screen to
change your profile URL to your
The Summary is one of the most
important parts of your LinkedIn
profile! Use the LinkedIn Summary
to really showcase who you are
and what you can do for a firm.
Here you have 2,000 characters
to express your value proposition
and the brand messaging you have
on your resume - use all 2,000.
Note that your writing style here
is a bit different, more conversa-
tional (first person) with short
paragraphs and a lot of white space
to make it easy to be read online.
Start with a hard-hitting profile
and branding statement.
Senior IT Executive: CIO/CTO
Specializing in turnarounds,
revitalizations and rapid growth
Then, follow with a summary
of your core skills and accomplish-
ments. A key trick here is to imag-
ine that the only thing that they
will see about you is your LinkedIn
profile summary, so showcase the
key information here that will
make them want to immediately
pick up the phone and call you.
I am the fellow that people call
to handle their most challenging
issues. My career is marked by:
• 7 years at EDS assigned to
turn around troubled global
accounts. Successfully saved
portfolio of over $400M in busi-
• Brought in by Board of Direc-
tors as COO to turnaround flailing
SaaS company and delivered 132
per cent of revenue goal in first
• As CIO of Western Technical,
setup PMO that reduced cycle
times 37 per cent, slashed defects
88 per cent and increased cus-
tomer satisfaction by 34 per cent.
IMPORTANT NOTE if you are
currently employed: Unless you
want your employer to know that
you are looking for a new position
(which, depending on the
employer, can lead to instant job
loss), avoid putting in any state-
ments like "Available for reloca-
tion."Also make sure you are not
publishing any information that
your company would not want
to make public such as revenues
and earnings numbers.
The Specialties section is your
opportunity to drive keyword
density so you show up in search-
es. Include the relevant terms,
technologies and tools that you
are familiar with and that are
important to the next employer.
In this section you will have a
description of your various jobs.
Keep these short and sweet and
focus on achievements. Unlike
the resume which goes into more
detail, this is just a snapshot of
some of the things that you would
brag about in a job interview.
10. ADDITIONAL INFOR
LinkedIn has added an "Addi-
tional Information" section where
you can add your associations,
affiliations, certifications, and
personal interests. Use these to
drive even greater keyword den-
sity for the kinds of positions you
are looking for.
LinkedIn has changed forever
the job search landscape. Follow
these tips and you will be sure to
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