Home' Trinidad and Tobago Guardian : July 3rd 2015 Contents 20
ENTERTAINMENT & CULTURE
Thursday 2nd July - Wednesday 8th July, 2015
Big brother Malakai and big sister Makeda accompanied twin
siblings Eden (front left) and Sanaa at a public showcase ahead
of this year's junior parade of the Scotiabank Caribbean Carnival
in Toronto. All four kids are of Grenadian heritage.
Fancy mas' production for this
year's Grenada carnival will
have new, youthful entrant.
Kemal Williams, 20, and Cal-
vin Charles, 25, are making
their Spicemas debut with a
production titled, "New Gener-
ation'', by A.J. and Associates.
According to Williams, the
mas' is about what "young peo-
ple think of carnival; what it
should be like''.
"New Generation'' will have
four adults' and two children's
section, as well King and
Queen of the Band.
I have come to the conclusion that
it will never stop -- persons telling
you angrily that today's music is
"garbage". They will tell you, some-
times jabbing you in the chest to
make their point, "The music from
30, 40 years ago -- that was music,
man; not this trash we have nowa-
days; just boom, boom, boom.
What happened to all those great
songs from the seventies? That
was real music. When is it coming
back?" The short answer is, "Don't
hold your breath. It's not."
The popular music you hear be-
ing played today is, as it has always
been, an expression of an appetite
that goes with the times.
It's not like classical music which
does not follow the times. Beetho-
ven sounds today like it did 80
years ago; 80 years from now, the
same thing. Popular music is not
that. Popular music is fundamental-
ly a re ection of current (emphasis
on the "current") lifestyles and mo-
res, it's essentially driven by young
people, and as those things change
the music follows suit; much of
popular music 30-40 years back
was about contemplation or rumi-
nation; now it's more about creat-
ing a vibe or a feeling, usually to do
with revelry or partying; the music
from 30 years ago re ected that ear-
lier more benign time. Today, with
the tempo of life speeded up and
"instant" everything, and high en-
ergy, there isn't much interest in the
music of that previous time, which
is why it's not coming back. We are,
as the music industry boys put it, in
a different gear.
In Caribbean broadcasts, you nev-
er hear Blakie or Gabby or Sparrow,
even Shadow -- listen to the radio or
the TV all day; you never hear them.
Merrymen, same thing. Tradewinds
get some occasional play in Guy-
ana, only because I'm Guyanese. A
man stopped me some weeks back
in a store in town -- Tradewinds fa-
natic; he's excited to meet me; he's
almost hopping on one foot. He has
two kids, 10 and 11 or so, I would
guess, and he's trying to hype them
up, calling the names of my songs,
"this is the man", he says; the kids
obviously don't know the songs and
are looking at him blank. They hav-
en't a clue what he's talking about.
It made me laugh. He's going like a
marionette, and the two of them are
standing there, mouth open, staring
at him in a generation gap played
out in real life.
Examine all the efforts to hold
onto "this old music", as Sparrow
rightly terms it; every one of them is
a commercial failure. Producers put
together these compilations of hits-
gone-by, nicely packaged, some-
times digitally remastered, and at-
tractively priced, but apart from a
handful of senior citizens, and a few
curious tourists, nobody buys them
or pays attention to them. The radio
stations ignore them. The pushcart
vendors don't play them. The DJs
look at them as something from a
museum; that may be a harsh word,
but that's essentially what they are.
Understand that I'm not bitter
about this. I understand the shift
and accept it. My point here is, don't
hold your breath waiting for that
style of music to be the rage again.
The music recording studios and
music production businesses are
not pumping out that product any-
more. The popular music they pro-
duce now re ects now, and rightly
so. The folks who call it "garbage"
are wrong. Yes, it's stripped down,
and it's driven by drums and bass,
and the lyrics don't matter much --
the whole thing is designed for par-
tying -- but that's exactly what the
young people market today wants.
It's simply supply meeting demand.
By Dave Martins
It's meeting a demand
"The interest from the public,
they have shown a lot of inter-
est in what we have to offer;
they are very impressed what
we have created,'' Williams
Still, up to now, the band hasn't
been able to attract commercial
"The feedback we are getting
now is of the negative; that they
are not able or willing to help
at this time. We still have faith
that we would pull through for
carnival,'' said Williams.
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