Home' Trinidad and Tobago Guardian : July 16th 2015 Contents Venezuela is one step closer to deepening
its footprint in the T&T market now that
the 2015 Trade and Investment Convention
is over. Its booth at TIC included com-
panies from construction, food and bev-
erage to energy and other sectors of that
country s economy.
While the final documents have not been signed, there was
a verbal agreement by a T&T-based company to be a distributor
to Venezuelan paint company "Pinturas Flamuko."
For the other Venezuelan manufacturers and businesses,
setting up operations in T&T is lucrative because it s the
doorway to Caricom. With many products and brands already
available in their country, Venezuelan businesses are not
daunted by competition. They are convinced that their respective
brands and products can withstand the competition.
These accomplishments come even as the talks between
the two countries continue to determine whether businesses
here would be willing to barter with Venezuelan businesses,
or another arrangement could be made to increase trade
between the two countries.
In February 2015, Venezuela s President Nicolas Maduro
visited T&T to meet with Prime Minister Kamla Persad-Bisses-
sar to talk about Venezuela deepening its footprint in T&T
But Venezuelan businesses are not waiting for the negotiations
to be completed as they are ready. Business Guardian spoke
to a few Venezuelan businesses to find out about how successful
they are in their home markets.
Ana Maria Freijoml, general manager of Pinturas Flamuko,
a family-owned business, linked with a T&T company during
TIC 2015. Pinturas Flamuko has been in the Venezuelan market
for more than five decades and is located in the central part
of Venezuela. It manufactures paint for interior and exterior
purposes as well as the paint bucket that the paint comes in.
The paint is used for the automotive, industrial and household
"We are the pioneers in customised paints in Venezuela.
We work as a franchise with the largest network of franchises
of paint in Venezuela called the Painter s shop. We have over
180 "Painter s shops, in 180 locations. We manufacture our
own resin for the paints; that is the primer that goes with the
paint. We produce the containers which the paints come in
and accessories like paint brushes and rollers."
The company is a supplier to the energy sector in Venezuela
and she believes it can be a supplier to T&T s energy sector.
"At present, we are a reliable supplier to the Cuban market
and with the Painter s Shop brand the company has a presence
in the US, Costa Rica and Central America and is just about
to open in Bogota in Columbia."
It is an employer of 3,500 workers both in the shops and
the factory. Their vision for doing business in T&T is to partner
with a distributor first, then if there is enough demand construct
a manufacturing plant.
While the company has found a distributor, the paperwork
has not been completed and therefore she could not name
the local distributor.
"There s a lot to do even though there s limited time. We
have been looking at the market for awhile and have been
evaluating it. T&T is the doorway to Caricom so it was very
interesting. Initially, the possibility of distribution, there is
good scope here but we are still very new to the market but
it looks like there are positive opportunities. We are thinking
of having some follow up meetings with business people (in
Alfa Cocina is a family-owned business which produces
plastics including sandwich containers and items for bathrooms,
hardware and office items. According to Jose Alberto Munoz
Aguar, who is Alfa Cocina s main account manager, Massy
Stores and PriceSmart have expressed interest in the company
becoming a supplier for the local chains. Located in Caracas,
roots of the family owners originate in Israel where the concept
The company carries three brands Alfa Hogar which is the
plastics brand, the Home Clear brand which is products for
the bathroom and stainless steel products which are products
made from stainless steel imported from India and China.
Regarding its pots and pans line, the possibility of a production
plant is likely once there is demand.
This was Alfa Cocina s first visit to T&T.
Sistema Constructivo or SICMIL is a company that can
offer low-income houses to the T&T real estate market enabling
the members of a particular community to construct homes
themselves. Now that it has constructed houses for several
communities in Venezuela, Sistema Constructivo wants to
expand beyond its domestic market and the vision it has is
to promote: "The Community Builds with Us."
Jose Gouveia, general manager, said the target is both private
and public sectors. He added that the company has capacity
to build as much as 1,000 units in five weeks and may use
material from T&T.
"If you were to build your home using this system you
would save at least 40 per cent of the cost of your home
because there is no middle man."
Fuller Interamericana was founded more than 80 years ago
producing a wide range of cleaning products for household
and industrial use. The company believes that T&T can be
a doorway to the Caribbean. Overall, the company is an employ-
er of 2,000 people.
"There is a really large market here, the hotel industry among
others. Most of the products which are being used in this
market seem to be imported from Europe and there s Venezuela
which is so close. The products which are coming from Fuller
are of a high quality," said Carlos Sucre, manager at Fuller.
Exporting from T&T is an option when the demand picks
up for Fuller.
"We have spoken to small business owners here. Nothing
has been negotiated yet. What we are hoping for is maybe
more meetings," he said.
He wants to return to T&T to meet with more members
of the business community.
"It is possible to compete because the products are of high
BG6 | COVER STORY
BUSINESS GUARDIAN www.guardian.co.tt JULY 16 • 2015
presence at trade show
1. Best Booth at TIC 2015: Target Solutions Ltd
for its Vollner lighting booth
2. Best Interactive exhibitor : Vemco Ltd
3. Most engaging product demo: Tobago
House of Assembly
PHOTOS COURTESY THE VENEZUELAN EMBASSY
Jose Alberto Munoz Aguar
Links Archive July 15th 2015 July 17th 2015 Navigation Previous Page Next Page