Home' Trinidad and Tobago Guardian : July 26th 2015 Contents | PROFILES |
use my knowledge
of fashion to make
better. It was
perfect. It was
meant to happen;
I was meant
to be there."
July 26, 2015 www.guardian.co.tt Sunday Guardian
WOW MAGAZINE | 5
She moved on to the London College of Fashion
to study styling, only to realise that she wasn't
styling for photoshoots as she had been with
Sparrow; she was styling for real women. "I loved
it! I grew up in a family with so many women; my
mom, aunts, sister and cousins are strong women.
It was perfect. I found a way to use my knowledge
of fashion to make women's lives better. It was
meant to happen; I was meant to be there."
Apart from her personal styling services, she has
also established a local website, called No More
Fashion Victims, which allows shoppers to access
locally designed and produced clothing and acces-
sories, including custom clothing. She sees it as an
online department store, which is constantly being
refreshed with local creations, and savvy buyers
are taking notice. As she sees it, one of the biggest
constrains to growth in the industry is that many
designers don't have stock in hand; they make to
order. "It's frustrating for the buyer to want some-
thing and have to wait for it to be made. They
need to have stock. I will do everything, all the
marketing; I have clients. All they have to do is give
me the merchandise."
But she laughs when she relates that even her
family doesn't fully understand what she does.
"My mother asks, 'Do you really make money sell-
ing bracelets? Do you have a real job?'"
On the other hand, sometimes the idea of a be-
spoke outfit is a hard sell. "I don't think we appre-
ciate the importance of having something tailored
for your body. Having someone make clothes for
you is special." She became an advocate for the
local fashion industry. "People in Trinidad are
brand-hungry. We chase after international labels,
but what we get in Miami is just a watered-down
version of designer. Here, the same person who is
drawing it is cutting it, sewing it and delivering it
to you. That's something so special, I really want
to be a part of it. I feel proud about our industry.
I'd like to see it grow into something more."
But at the moment, she is best recognised for her
blog, also called No More Fashion Victims, which
can be found at blog.nomorefashionvictims.com.
It has become a staple for those interested in
Caribbean fashion. One of her recent posts, enti-
tled, Where's the Focus, Fashion?, has resonated
through the blogosphere. A smart but cutting cri-
tique of the state of the fashion industry, it has
been stepping on toes while winning her both fans
and enemies. But her presence is in demand, and
she is often invited to cover and report on events.
Her hands are so full that she still hasn't found the
time to get busy with her original ambition, which
is to launch a design label of her own. But she
doesn't mind. "It's been a blessing. I can't believe I
get to do this!"
By Roslyn Carrington
"I HAVE SO MANY HATS I don't know what to call
myself anymore," says Stephanie Ramlogan. "As a
personal stylist, I work with women---real
women---and help them find their personal style.
Style isn't just about the clothes you put on; it's a
long, transformative process. I help them find that
look that lets them marry who they are on the
outside with who they are on the inside."
Many of her clients are preparing for a new job, or
for a major family event, such as a wedding. Her
mission is to teach her clients not to look at labels,
but instead to consider how the clothes make
them feel. "Your clothes must mean something.
You need to feel good about yourself." She goes
on to relate how many of her consulting sessions
have ended in tears, from women she has coaxed
into seeing themselves as beautiful.
Ramlogan's origins are in design. "Since I was six
years old I wanted to be a fashion designer. I dis-
covered fashion shows on TV at six, and I loved
how the fabrics were moving. In Trinidad at that
time, in the 90s, we were dressing very grungy,
very stiff. But the fabrics on TV ... the way they
moved ... that was when the bug bit me."
Surprisingly, while at St Augustine Girls' High
School, she was the only student in her year who
requested a presentation on fashion at Career
Day. The Principal didn't know what to do. "Every-
one wanted to be a doctor or a lawyer. She
brought in Dianne Hunt, who was so touched that
I wanted to talk to her. I met her years later. She
didn't remember me, but I told her I was working
in fashion after all."
During her studies at the Caribbean Academy of
Fashion and Design, Ramlogan took up an intern-
ship with New York designer and stylist Babatu
Sparrow. "He was one of my instructors, working
on several styling projects." Beginning in a differ-
ent area didn't bother her. "If you want to be part
of the fashion industry, wherever you can get in,
get in. Everything is interconnected."
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