Home' Trinidad and Tobago Guardian : July 31st 2015 Contents 4 Friday, July 31, 2015 • Issue 185
One of the most authoritative and
respected voices in music and pop
culture journalism Shaheem Reid
joins fellow media heavyweight Dat-
won Thomas to lead a three-day
workshop on breaking through in
the music industry as part of AMM-
BCON 2015 in August.
Shaheem Reid reigned as Hip Hop
editor of MTV News for a decade and
currently brings his special brand of in-
terviewing to JAY Z's Life+Times. Dat-
won Thomas is Executive Editor at
VIBE Magazine and former editor at
KING Magazine, XXL Magazine and
Sean Combs' Hookt.com. Together
they will bring a fresh, sound guidance
for Hip Hop and other musicians.
"I'm super excited to be a part of
AMMBCON," said Thomas. "The in-
dustry is hungry for Caribbean talent
and we know we can help artistes
learn what is necessary to break
Also added to AMMBCON's facilita-
tor line-up is digital media manage-
ment master Aaron Davis from
exploration.io, a partner with YouTube.
Davis will advise music professionals
on how to use their YouTube accounts
to grow their business, and how to get
attribution for the use of their music
across all platforms.
Outside of the workshops, musi-
cians at AMMBCON will get immedi-
ate feedback on their music at the
conference. During the onstage demo
listening panel hosted by VIP Booking,
attendees will get direct feedback on
their submission, advice on how to
present material and information
about how to get booked for events.
AMMBCON also has three days of
showcases for selected artistes who
pre-submitted their music.
"AMMBCON is more than just talk,"
said ASK Promotions/AMMBCON
CEO Stephen Howard. "We have lis-
tening panels with people who actu-
ally book musicians for events, we
have hands-on production training, we
have one-one-mentoring sessions
with industry experts, and we have
three days of showcases. This is no
AMMCON means business and we
get real action for artistes."
Hosted from August 19-21, 2015,
AMMBCON 2015 is the fourth edition
of the Caribbean's #1 music business
conference and will be at University of
Trinidad and Tobago's North Port of
Spain Campus at NAPA.
The list of workshop facilitators
reads like a who's who of top music
organizations: The Grammy Recording
Academy, YouTube, exploration.io, VIP
Booking, Vibe Magazine, Shaheem
Reid, Aftertouch Music, Platinum Pro-
ductions, and Keke Mokoena.
Registration for AMMBCON Confer-
ence is $500 TTD ($84 USD) for the
full three-day experience.
"For less than the cost of a fete
ticket musicians can get real-time
help, quick feedback and realistic ad-
vice on how to succeed internation-
ally," Howard said.
Preceding the three-day conference
is AMMBCON's Academy for Creative
Entrepreneurs from August 12-18,
2015. The Academy is the first of its
kind in the Caribbean and is presented
in partnership with Internationally
renowned training group CidaCo
(www.cidaco.org). The Academy pro-
vides immersion into the how's, do's
and don'ts of being a creative practi-
Academy registration is $2500 TTD
($420 USD) which includes the five-
day Academy and entry into the
Members of Trinidad & Tobago's
National Artiste Registry are eligible
for a 20 per cent discount if they are
among the first to register.
• Register at www.ammbcon.com.
For more info call 341-7896.
There will be several new competi-
tors at the Carib Great Race 2015 in-
cluding the turbine powered Vortex
and the return of veteran power boat
master Ken Charles. This was re-
vealed at the event's media launch
earlier this week which was also at-
tended by members of the Power-
boat Association of T&T.
Carib's Marketing Manager, Antron
Forte shared a few of the exciting
plans to be rolled out over the next few
"This year we are bringing the boats
closer to the public!" says Forte "We
will work closely with the Powerboat
Association to showcase to the public
the amazing machines that will be par-
ticipating in the race at a free event to
be held at Adams Smith Square. It will
be a showcase of the boats as well as
an opportunity for kids, young people
and indeed anyone interested in racing
to meet and chat with the crews of the
vessels to really find out what it takes
to compete at this level."
Garth Marshall and Peter Peake of
the Power Boats Association of T&T
also explained to the media and racers
in attendance, some of the variations
in the course as well as the measures
being implemented to ensure added
safety and fun for the spectators.
The Carib Great Race takes place on
August 22 and more than 30 boats are
expected to hit the water in eight com-
petitive categories in what is the
longest and most thrilling powerboat
race in the region.
Aaron Davis of exploration.io will advise
on how to use YouTube to sell music at
Datwon Thomas, Executive Editor at
Vibe Magazine, will help musicians at
AMMBCON learn how to break out.
Hip Hop media heavyweight Shaheem
Davis works with big artistes like Usher
and comes to AMMBCON August 19-21.
Crew of Xtreme.
From left to right,
Colin Murray, Michael
Clerk, Garth Marshal
and Antron Forte.
Members of the Power Boat Association.
Ken Charles and Peter Peake at the Carib
Great Race media launch.
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