Home' Trinidad and Tobago Guardian : Aug 4th 2015 Contents A39
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Mission: Impossible climbs to No 1
The stakes may be high for Ethan
Hunt and his team in Mission:
Impossible---Rogue Nation, but it was
hardly impossible for the Tom Cruise
pic to conquer the box office.
The fifth instalment in the nearly
20-year-old film series has earned
US$56 million, according to studio
estimates Sunday. Opening weekend
audiences were 62 per cent male and
81 per cent over the age of 25.
It s the second-highest opening for
a Mission film since Mission Impos-
sible II took in US$57.8 million over
Memorial Day weekend in 2000. Ren-
trak s Senior Media Analyst Paul Der-
garabedian said Cruise is to credit for
making these films one of the longest-
running viable franchises on the mar-
"He created a new Tom Cruise in
the minds of audiences. He came off
as very approachable, funny, he did
the lip synching with Jimmy Fallon.
This is the playbook on how a star---
who is also a producer on the movie
---gets the word out about his movie,"
he said. "He s a marketing machine."
The Paramount and Skydance Pro-
ductions film from writer-director
Christopher McQuarrie cost a reported
US$150 million to produce and should
have no problem making up its budget,
especially with overseas earnings.
Besides generating some of the best
reviews in the series, Rogue Nation
was bumped up on the release sched-
ule from Christmas to summer some-
what last minute---even though they
were still shooting the movie well into
Megan Colligan, Paramount s pres-
ident of worldwide distribution and
marketing, said that made advance
marketing a challenge.
"We had to be precise in what we
were doing and take some chances
and live a little outside the box. We
knew how good the movie was," she
Some of those unconventional
choices included screening the movie
before it was finished.
The film also did not appear to suf-
fer from any Cruise backlash as a
result of Alex Gibney s Scientology
documentary Going Clear, which came
out earlier this year.
"The average moviegoer just cares
about the movie," said Dergarabedian.
"They re not thinking about that other
Meanwhile, Warner Bros Vacation,
went a bit off track. The US$30 million
film earned US$14.9 million over the
weekend and US$21.2 million since
opening Wednesday. Starring Ed
Helms and Christina Applegate, the
R-rated film was imagined as a con-
tinuation of the 1983 road trip comedy
National Lampoon s Vacation when
a now grown Rusty Griswold (Helms)
takes his family to Wally World.
Critics were not kind to the raunchy
comedy from first-time directors John
Frances Daley and Jonathan Goldstein,
and audiences as a whole didn t seem
too thrilled either. According to exit
polls, audiences gave the film a not-
promising B CinemaScore.
"While we have a B overall Cine-
maScore, the younger the audience,
the higher the score," Warner Bros
domestic distribution Executive Vice President Jeff
Also, Goldstein noted that interest piqued over
the weekend. The film built momentum and actually
slightly outperformed what its modest Wednesday
and Thursday earnings had predicted for the week-
Dergarabedian said that Vacation started out slow
partially because Mission: Impossible dominated
the conversation, but it has the potential to gain
"That was a tough opening," he said. "We ll see
how it does in the coming weeks."
Holdovers Ant-Man, Minions, and Pixels, round-
ed out the top five. While the year-to-date box
office is still up 8.3 per cent, it will be down sig-
nificantly for this weekend from last year when
Guardians of the Galaxy opened to a stunning
Tom Cruise and Rebecca Ferguson appear in a scene from Mission: Impossible - Rogue Nation.
Estimated ticket sales for Friday through
Sunday at US and Canadian theatres,
according to Rentrak.
1. Mission: Impossible---Rogue Nation,
2. Vacation, US$14.9 million.
3. Ant-Man, US$12.6 million.
4. Minions, US$12.2 million.
5. Pixels, US$10.4 million.
6. Trainwreck, US$9.7 million.
7. Southpaw, US$7.5 million.
8. Paper Towns, US$4.6 million.
9. Inside Out, US$4.5 million.
10. Jurassic World, US$3.8 million.
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