Home' Trinidad and Tobago Guardian : August 14th 2015 Contents B34
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Blame the bunny.
Kylie Jenner s new bunny, to be exact. Kylie Jen-
ner s new bunny is called Bruce, the same name
that used to belong to her parent, Caitlyn Jenner,
who racked up massive ratings for the premiere of
her new reality show as a trans woman after racking
up massive sales of Vanity Fair with her recent
That s the same Caitlyn who is the step-parent
of Kim Kardashian, who---also recently---took on
haters claiming she s faking her latest pregnancy
when she posed naked at six months along for her
zillionth social media selfie.
That s the same selfie that has more than 1.7
million likes on Instagram.
You get the picture. But back to the rabbit.
John Brown, an anchorman in Florida on Fox s
Good Day Orlando, reached his limit of non-story
Kardashian stories three days ago when he walked
off the set upon news of the rabbit, and the rabbit s
"I don t care! I m sick of this family. I can t take
it anymore," he ranted.
That s the same rant that scored John Brown
nearly three million views on YouTube, a mention
on late-night TV and numerous follow-up inter-
views. Those are the same interviews that have
John Brown so busy doing interviews that he now
has a Fox corporate public relations person sched-
uling all his interviews.
You get the picture.
Brown s mad-as-hell moment, along with a 22-
year-old entrepreneur s new KardBlock, an Internet
browser extension that filters out the Jenners and
the Kardashians, has some people wondering about
Kardashian Fatigue and whether it s finally setting
in, both among fans and those of us who don t
stalk said Klan on social media, shop at their bou-
tiques, watch their TV shows or worship at the
celebrity gossip altar.
"I m not saying anything that a lot of other
people haven t said," Brown explained to his big-
league counterparts on Fox s Good Day LA in his
rant s aftermath. "Why it resonated with people
right now, I have no idea. ... I have nothing against
the Kardashians. They re doing what they should
do, right? They re a business. My point is why do
we feel the need to cover every single story, includ-
ing the naming of a rabbit?"
Why, indeed, John Brown. But what is more
important, at least to some, is this question: Will
the Kardashians ever fade away? Like, for good.
Tom Nunan, a lecturer at the UCLA School of
Theater, Film and Television with a long resume
in film and TV entertainment, doesn t think so.
He has a two-word explanation for the world s
prolonged Kardashian-Jenner moment. It s "sui
generis," or Latin for don t hold your breath.
Not really. What it means is this moment is
unique, in a class of its own.
"It s so vast," he said Wednesday by phone from
Los Angeles. "Because there are so many members
of this clan, our attention can bounce from one to
the next to the next to the next."
What he means is: Kardashian Fatigue may not
lead to a permanent exit because it can be regularly
relieved by dropping one Kardashian/Jenner for
"But I think there s something else going on here
that makes this a completely unusual and one-of-
a-kind supernova, if you will," Nunan offered.
"They have this uncanny ability to mix celebrity
with taboo behaviour in a way that has the main-
stream completely embracing them."
Not all, of course, embrace the Js and the Ks,
but enough do to make non-fans queasy.
"If they start to actually not pose naked when
they re pregnant, then we might lose interest, but
the more they just keep pushing the envelope, we ll
continue to check it out, because we re all too
afraid to do the things that they do. And they re
pretty when they do it," Nunan said.
Not John Brown s rant, not young James Shamsi s
KardBlock tool (two months old with more
than 2,400 downloads) and not celebrity
blogger Perez Hilton s vow of a weeklong
"Kardashian Kleanse" can convince Nunan
that recent evidence of K-fatigue will lead
to The End.
"I don t think there is sign enough," he
said. "The temptation that is the Kar-
dashians is really tough. They represent
pure temptation, whether you re an alco-
holic, a drug addict or a Kardashian addict.
It s like eating ice cream all day long, every
day. There s nothing good in that for you
For his trouble in attempting to help
out on the K-fatigue front, Shamsi said
he has received three deaths threats and
one phone call to "watch out" after word
of his KardBlock spread recently.
He came up with the idea because "pret-
ty much every news site I visited was the
Kardashians," he said via email. "It frus-
trated me because there are so many more
important things happening in the world."
Mary Murphy is a senior lecturer at the
University of Southern California Annen-
berg School for Communication and Jour-
nalism. She has also been an entertainment
reporter for more than two decades. Mil-
lennials will decide when K-mania is over
because they re among the most passionate
K-people, she said.
"And they don t take a break because
of fatigue. They just drop people off the
face of the Earth. It s like one minute
you re in, one minute you re out," Murphy
Even in these wild viral times, she added,
there IS such a thing as overexposure.
"The Kardashians are going to make
some mistake that does not translate with
young people," Murphy said, "or maybe
the end will come when they start suing
each other. But when it happens, the
descent will be rapid." (AP)
Are there signs of Kardashian Fatigue? Ask John Brown
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