Home' Trinidad and Tobago Guardian : August 18th 2015 Contents B34
Guardian www.guardian.co.tt Tuesday, August 18, 2015
Like it or not, getting involved with
social media and building your personal
brand online have become essential com-
ponents of today's job search.
If you're NOT out there - building your
online presence and positioning your
unique ROI (Return on Investment) and
good-fit qualities in front of recruiters
and your target employers - consider
yourself invisible to the very people who
can help you achieve your career goals.
Your goal should be to continuously
build diverse online content about yourself,
to provide those assessing you with plenty
of information supporting your brand.
But always remember, if you're in a
confidential job search, be very careful of
your activity on social media, and any
content you post anywhere online. Don't write
or do anything that will "out" your search.
Here are 10 of the best ways to build
your personal brand online.
Monitor and Prepare To Build Your
1. Make Self-Googling a Routine Practice
One of the first things people assessing
you will do is Google "your name."
Shouldn't you do it, too, so you'll know
what they're finding?
Track how many results come up for
you in a search and what they say about
• Is someone else with the same name
in the top results?
• Are the results about you accurate and
consistent with what you want people
to know about you?
• Is there anything unsavory about you
that is likely to discredit you and jeop-
ardize the impression you will make on
• If you find "dirt" that you can't take
down, start working to bring positive,
on-brand results to the forefront, push-
ing negative results down to the bottom,
where they'll be less visible.
Your search results can literally change
overnight, so it's wise to get into the rou-
tine of monitoring results at least once a
As you incorporate the suggestions
below, check to see how quickly your
actions yield search results and where
they land in your list of results. This will
help you determine whether your efforts
are on target.
2. Set up a Google Alerts account for
This free service lets you know when
people say something about you online.
Once you set up an account, Google Alerts
will send you an email whenever a search
term you've provided ("your name" or
whatever other words you want) is pub-
lished on the Internet.
3. Claim Your Name Online
Purchase the domain name "your-
name.com" (example, "johnsmith.com"),
or a variation.
Your personal URL is the perfect
address for your website and/or blog (see
#8 below). But even if you don't plan to
launch a website or blog or don't know
what to do with your personal URL, secure
it before someone else does. Many reg-
istrars offer domain names for as little as
$10-$15 a year.
At some point, consider going live with
the personal domain name you've pur-
chased and set up a website or, even better,
a blog. Establish a home base for all your
career and job search marketing materials,
and social media activity. Recruiters and
hiring decision makers can easily gain
access to everything they need to know
about you in one place, with one click.
Embrace Social Media and Build a Con-
sistently Branded Online Presence
4. Create a Brand-Charged Email Sig-
Along with your contact information,
include an abbreviated version of your
personal brand statement, or brand tagline.
Add links to your personal blog, web-
site/career portfolio, and/or online social
networking profiles (LinkedIn, Google+,
Twitter, Facebook, etc.) - only if you're
active on those sites.
Make it easy for people to get to accu-
rate information about you online.
5. Get on LinkedIn
With more than 300 million users and
potential viewers of your profile - most
likely including hiring decision makers at
your target companies - LinkedIn is unde-
niably the most important social network
for personal branding, job search, and
In fact, not being there can negatively
impact your brand and search efforts. If
recruiters and hiring decision makers don't
find you there, they may never find you.
And lack of a LinkedIn presence brands
you as inept or disinterested in social
media, which is not acceptable in today's
Internet-driven job search landscape.
At the very least, you need to use
LinkedIn for passive job search and build-
ing your online presence by creating a
brand-reinforcing, fully complete LinkedIn
profile, populating all the sections that
apply to you . . . even if you don't take
advantage of all the social networking
features. But that would be foolish!
6. Get on Google Plus
The overarching value of Google Plus
should be obvious. It's a Google platform,
so your profile is likely to land high in
your Google search results.
Many job seekers are just beginning to
use Google+ to build their brands, so hav-
ing a strong "About" page with keyword-
rich, branded tagline at the top really
pushes you ahead of the crowd.
My strategy for building personal
branding and online visibility for my
clients using a Google+ profile includes
writing biography-type content (which
is more storytelling-driven than a resume)
that includes somewhat different content
from their LinkedIn profile.
Along with building another search
result for "your name," a Google+ profile
provides diverse information about you,
to those assessing you as a potential
7. Get Busy on Social Networks
Go beyond just using social networks
and social media to build your online
presence. Show that you're social media
savvy by participating on a few social
networks, building an online personal
brand communications plan that is realistic
for your schedule, and extends across sev-
eral social networks.
Here are the Big 4 social networks:
• LinkedIn Groups
Join relevant Groups and those where
hiring decision makers at your target com-
panies are active. Look at their profiles
to see which Groups they belong to.
Demonstrate your subject matter expertise
and thought leadership by starting dis-
cussions and contributing to existing ones.
Check out the many features offered
to help you network, including Circles,
Communities, Photo Sharing, Hangouts
and a mobile app.
When leveraged in a professional man-
ner (not merely for chitchat), Twitter can
cast a far-reaching net, positioning your
personal brand and building visibility and
evangelism around your unique promise
of value to employers. Even if all you do
is retweet hiring decision makers at your
target companies and thought leaders in
your industry, you'll gain benefits from
You may think that Facebook is just
for catching up with friends and rekindling
lost friendships, but many job seekers
network their way into jobs using it.
8. Get Involved in Blogging, in Some Way
Search engines love blogs because the
content is relevant and constantly updated.
Comment and guest blog on relevant
blogs and/or consider starting your own
blogsite. Blogging is a great way to share
your expertise, build community, and
position yourself as a niche expert. It is
probably the best way to build credibility
and will exponentially increase your search
results and visibility.
In any blogging activities, offer useful
information. Avoid blatant self-promotion
and negative or off-color remarks.
Remember that anything you post will
become part of the blogosphere. Don't
write anything you may regret later. As
a guest blogger, be sure to post an on-
brand profile of yourself.
9. Write Book Reviews on Amazon,
Barnes and Noble, etc.
Set up an account and personal profile
on the top booksellers' sites. Review books
that are relevant to your field and areas
of expertise. Each profile you have on one
of these sites translates to more search
results for your name. Your reviews will
also land in your search results, and may
be picked up and published on many other
bookseller sites, greatly increasing your
The North West Regional Health Authority (NWRHA) is one of the leading Health Care institutions
with responsibility for the management of the Port-of-Spain General Hospital, St. James Medical
Complex, St. Ann's Hospital and 17 Health Centres throughout St. George West and St. George
Central. We are currently seeking to recruit suitably qualified and experienced persons for the follow-
ing position:PRIMARY CARE NURSE MANAGER
To plan, develop, implement and coordinate nursing activities within the primary health care
- Develops policies, procedures and standards of care that governs nursing services.
- Develops and implements processes to enhance clinic operations and practices for ongoing
- Defines and maintains the standards of nursing practice within the community.
- Ensures that accreditation standards of the Institution are maintained.
- Collaborates with nursing colleagues in ambulatory care to promote optimal utilization of
nursing resources among the various clinics.
- Collaborates in the development, implementation and expansion of learning opportunities and
skill development for nursing staff.
- Assists in planning, developing and implementing the department's budget.
- Represents the Department of Nursing at required meetings and delegates representation as
MINIMUM REQUIREMENTS AND EXPERIENCE
- Bachelor's Degree in Nursing or an equivalent accreditation.
- Diploma in Health Visiting
- Training in Midwifery
- At least seven (7) years experience
- Registration with the Nursing Council of Trinidad and Tobago.
- Excellent Communication and Interpersonal Skills.
In all instances, consideration will be given to any equivalent combination
of qualifications, training and experience.
DEADLINE FOR RECEIPT OF APPLICATIONS:FRIDAY 28TH AUGUST, 2015.
Applications should be addressed to:
GENERAL MANAGER -- NURSING
NORTH WEST REGIONAL HEALTH AUTHORITY
FIRST FLOOR, #39 DUNDONALD STREET
PORT OF SPAIN
E-mail to: firstname.lastname@example.org
UNSUITABLE APPLICATIONS WILL NOT BE ACKNOWLEDGED
NORTH WEST REGIONAL HEALTH AUTHORITY
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