Home' Trinidad and Tobago Guardian : August 19th 2015 Contents B11
Wednesday, August 19, 2015 www.guardian.co.tt Guardian
ME WAY TO PLAY. NOWON
REWARD YOURSELF WITH THE NEW 4:00 PM DRAW!
Blaring house music, coloured lights,
glittery faces and gyrating bodies are not
your typical weekday morning. But that s
the way it is for growing numbers of
health-minded 20-somethings and retired
clubbers no longer keen on all-night par-
Morning dance parties with names like
Morning Gloryville and Daybreaker are gath-
ering steam in cities across the world, giving
rise to a movement known as "conscious
Its founders aim to create the energy and
community of electronic dance parties with
fruit smoothies and coffee instead of the
drugs and alcohol more common after night-
"It s about changing the way people think.
It s about expanding hearts and minds," said
Samantha Moyo, the 28-year-old founder
of Morning Gloryville, whose recent Tuesday
morning party at London s famed club Min-
istry of Sound attracted several hundred
people from 6.30 to 10.30 am.
Attendees were greeted by hosts offering
"Free Hugs," yoga practice and massages.
Other parties offer tickling workshops, sleep-
overs and pillow fights.
"We re trying to create a sober festival in
an urban environment," said Moyo, who
grew up between Zimbabwe and England
and previously worked as an event planner.
"Our thing is very much about bringing the
flower power back into the cities."
Daybreaker co-founder Matthew Brimer
says his events are part dance party, part
immersive theater that aim to take advantage
of life s unspoilt hours.
"There was already nightlife," Brimer
thought in 2013 when he threw the first
party in New York. "What if we created
morninglife?" The results were better than
"It s such a new feeling. You ve got all
this morning energy in people. They haven t
been through a whole day, they re not tired,"
he said. Daybreaker now attracts up to 1,000
people per party in its hometown of New
York and has spread to eight cities around
the world including London, Tel Aviv and
Morning Gloryville was born the same
year in London, and has since expanded to
about two dozen cities including Rome,
Melbourne and Tokyo. The parties are usually
held during the week, taking advantage of
nightclubs off-hours and people s growing
interest in pre-work exercise.
Corporate sponsors have noticed the trend.
Lipton tea, owned by Unilever, has this
summer sponsored a raft of early-morning
events including a sunrise movie screening,
dance party and river cruise. Imperial Tobac-
co used a "rise n rave" dance party for the
January launch of a new product---caffeinated
So far, morning parties are appealing to
people who like the idea of starting their
day with a burst of energy.
"London needs cheering up," said Rosie
Neave, a club-going youth worker who lives
in southeast London. "To be able to get free,
get out your inhibitions and to be able to
carry that through the day ... it s got to
mean something." (Reuters)
Morning dance parties let
'conscious clubbers' rise and rave
Johnny Depp didn t say a word as he stepped
onto a small stage inside the Lucky Strike bowling
alley. He just strapped on a guitar and started
playing with the band.
One song later, Gene Simmons joined in.
The superstar pairing capped off a fundraising
concert Sunday for MendingKids.org, an organi-
sation that provides hundreds of free corrective
surgeries each year for children around the world.
Besides Depp and Simmons, the event also featured
a surprise reunion of rock group Extreme for a
performance of their 1991 classic More Than Words.
After appearances by various musicians, Depp
quietly joined the house band to play Alice Cooper s
School s Out. The 52-year-old actor announced
last week that he is forming a band with Cooper
and guitarist Joe Perry called Hollywood Vampires
that will release a self-titled album next month
and donate proceeds to charity.
Simmons was the last to take the stage. A sup-
porter of MendingKids.org for several years, the
65-year-old entertainer invited anyone with
US$1,000 to donate to the organisation to come
up and sing with the band. About ten donors took
him up on the offer, including his son and daughter,
and they shared the stage with Depp, Simmons
and the rest of the band during the closing number,
the Kiss hit Rock and Roll All Nite.
After the show, Depp waved to fans and disap-
peared out a side door. (AP)
for kids' charity
The founders of the Morning Gloryville parties aim to create the energy and community of
electronic dance parties with fruit smoothies and coffee instead of the drugs and alcohol
more common after nightfall. PHOTO: MIMAGAZINE.NET
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