Home' Trinidad and Tobago Guardian : August 30th 2015 Contents 8| WOW MAGAZINE
Sunday Guardian www.guardian.co.tt August 30, 2015
| FASHION |
“How is the public
supposed to take
the fashion industry
seriously when we
treat designers like
By Stephanie Ramlogan
WOW brings you an excerpt from a popular post by stylist
and fashion blogger, Stephanie Ramlogan (featured in
WOW on July 21st), about the state of Fashion in T&T.
THE RECENT FASHION FOCUS EVENT brings up many
fashion issues in Trinidad and Tobago; I will try to underline
as many as I can.
Fashion Focus intends to marry designers to buyers, in an
effort to generate real business. This is not a new concept,
but definitely something important that we need to contin-
ue to instigate. Buyers were invited, and designers were set
up in a trade-show layout, for direct communication and
links to be made. This was definitely attractive to me as a
buyer for NoMoreFashionVictims.com. It is so necessary
that designers (whose business models suit it) make con-
nections with retailers, especially ones with international
reach. That’s growth. Business is measured in dollars, after
While the idea is encouraging, and the opportunity is great
(designers attended this event free of charge) who, exactly,
are “the buyers”? The Shop, Exhibit A and NMFV come to
mind. That can’t be all, though, right? Three shops that
mostly operate on a consignment basis? No designer that I
spoke to said that they met with significant buyers. It
would have been nice to see some regional or international
department store reps present. I think that is what the
designers were expecting as well. Yet, if, say, Macy’s was
there and needed 500 pieces of a particular style in a week,
which Trinidad-based designer could fulfil such an order?
My fear was that Fashion Focus was marketed to look like
a business convention, but was really just another fashion
party dressed up in work pants. I have a serious problem
with shopping parties; they start off nice and innocent, with
wine and light music to accompany you while you skim the
racks. You buy something as a souvenir of your fun night
out, and post a pic of you and your shopping bag with #sup-
portlocal. Very nice.
Shops/designers started seeing a huge boost in sales when
they hosted events like these. All it would cost you is a box
of wine and some plastic flutes, and people come a-flockin’.
Why not have one of these every Friday?
Now shopping local designers circulates around cheap
booze and selfies. Every other day of the week, shops are
empty. People refuse to shop without a gimmick. Shopping
parties have damaged the consumerism, making local fash-
ion an event, and not a lifestyle.
I’m referring to events like UpMarket and RackedTT, which
are more of a pop-up shopping event than a weekly soiree.
Basically it’s the same, but you have to buy your wine.
UpMarket was my first run-in with events like this. I quite
enjoyed it. One of the first things I noticed was that $300
spending money is laughable. It’s set up like a flea market; I
assumed things would be cheapish. The name Upmarket
then occurred to me. Duh. It was a hub of quality products
made locally. To find so many treasures in one place was
What’s my issue with shopping events and designers? First
of all, do you have any idea what shopping designer clothing
costs? Not many people walk around with TT$5,000 in
their pockets when they go to a pop-up. Also, when shop-
ping designer, it’s unlikely that you will be doing this booth
to booth. If you want a designer piece, you more than likely
would contact the designer and make an appointment to
have a one-on-one consultation for something custom,
work through a stylist to find what you’re looking for, or go
to a boutique and select a couple of garments.
To have designers piled into a room, week after week, with
the expectation that each one of them would have signifi-
cant sales, is selling dreams. Also, I find it degrading to fash-
ion brands to have them stuff a suitcase every week to go
to a pop-up, to sit all day behind a table, bartering their
wares like they’re selling fish. How is the public supposed to
take the fashion industry seriously when we treat designers
like pedlars, and their garments like balloon animals, as
though they were whipped up in seconds and here for you
to pose with?
Accessories sell and will continue to be the big sellers,
because they are tokens. You don’t need to fit, and you can
try on easily. Also, price-wise, they are reasonable. Clothing
designers need to be realistic and understand the role of
these types of events to their business. The attitude should
not be to try to sell out all the garments, it should be to sell
the brand. It’s not about sales, it’s about customers. You’re
there to make connections.
Don’t sit by the booth on your phone, swell up and sour,
because nobody is buying. Nobody has $2,000 in their pock-
et to buy a swimsuit today, okay? Sell to them that shop-
ping designer is an experience worth the extra cash,
because its value goes beyond the service you get from
minimum-wage paid workers in the mall.
Look out for Part 2 of Where’s the Focus, Fashion? in
next week’s WOW.
As a fashion stylist and owner of online department
store NoMoreFashionVictims.com, which sells exclusive-
ly Caribbean and Latin American brands, Stephanie
Ramlogan observes the challenges, risks and triumphs
of our designers, creatives and followers. Reach her at
August 30, 2015 www.guardian.co.tt Sunday Guardian
WOW MAGAZINE | 9
| BEAUTY |
By Diane John
RADIANT, GLOWING, BEAUTIFUL, healthy look-
ing skin is achievable at any age or stage in our
lives. The key thing towards amazing looking
skin is a proper skin care routine, products that
really work, and a knowledge about ingredients
and how best they can work for your skin type.
One of the most basic procedures you can easily
do for your skin is to exfoliate it at least three
times per week. Exfoliating products are easily
attainable and contain fine micro beads or gran-
ules that slough off dead skin cells, leaving you
with baby soft skin that is easy to the touch.
Skin therefore becomes more receptive to skin
care products, which are able to be absorbed at
a much deeper level in the dermis, allowing for
maximum penetration of those wonderful ingre-
dients therein. If your skin can handle it, try using
a cleansing brush daily, such as the Clarasonic
Moisturizing your face and neck is key after exfo-
liating, since the barrier of your skin that holds in
water has been depleted after the exfoliation
process. It is imperative that you use your most
potent serums and moisturizers at this point, to
infuse hydration and moisture back into the skin.
Remember to lay off the sugary foods, which
help break down the collagen and elastin in the
skin, causing dullness over time.
If you will be in a colder climate for some period
of time, then you will need to switch up your face
products to prevent the skin from becoming
dehydrated. Switch to a creamy cleanser instead
of a foaming one, and pat a bit of facial oil such
as Josie Maran 100 per cent Pure Argan Oil Light
over the top of your moisturizer to form a barri-
er that prevents moisture from evaporating
through the skin during the day. At night time,
pop on a sheet mask over your moisturizer for 10
minutes; your skin will look dewy the next day.
Try SK-11 Facial Treatment Mask.
Ninety percent of wrinkles are caused by sun
exposure, so the most effective anti-aging prod-
uct around will be your sunscreen. Prolonged sun
exposure depletes the skin’s supply of
ceramides, which are fats that prevent dryness
and protect the reserve of collagen and elastin.
Even though your foundation and powder may
have SPF listed, generally it is not nearly enough
to give you full sun protection, so please use a
sunscreen of at least 30 SPF in the daytime to
prevent fine lines and wrinkles.
If you suffer with dry, chapped lips, licking them
can make the problem worse, as saliva contains
digestive enzymes that cause further dryness
and breakdown on fragile lips. Steer clear of lip
balms containing menthol and artificial fra-
grances, and reach for balms and ointments that
come in a pot rather than a stick or tube, as the
pot formula is more effective because it creates
a thick protective barrier that traps moisture.
Nivea Lip Butter is worth a try. If your lips are
extremely painful and sore, try applying a layer of
Aquaphor nightly until you get relief.
Dianne John is an
international make-up artist.
Facebook: Dianne John
WE DECLARE INDEPENDENCE
against premature aging.
We will care for and protect our skin.
Links Archive August 29th 2015 August 31st 2015 Navigation Previous Page Next Page