Home' Trinidad and Tobago Guardian : September 9th 2015 Contents A17
Wednesday, September 9, 2015 www.guardian.co.tt Guardian
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But the event could reveal more about the com-
pany s strategy and its aspirations to be an indis-
pensable part of daily life.
"Apple s master plan is to be ubiquitous," said
Jordan Edelson of software firm Appetizer Mobile,
explaining why Apple is increasingly designing its
iPhone and Siri to interact with cars, televisions
and "smart" home systems.
It isn t a sure bet: Apple rivals like Google, Sam-
sung and Microsoft are building their own tech-
nology for Internet-connected cars and homes.
While the company has been coy, here s what
analysts and others expect at Apple s event today
in San Francisco:
Apple sold a record 183 million iPhones in the
nine months since releasing the iPhone 6 and 6
Plus, which have bigger screens than earlier models.
That has allowed the company to remain highly
profitable, even as Samsung and other phone makers
Based on the iPhone s usual two-year product
cycle, industry experts expect this year s models
will be the same size with more subtle refinements,
such as a faster processor, higher-resolution cameras
and new exterior colours.
One likely addition is Force Touch, which uses
screen sensors to discern between a light tap and
extended finger pressure to trigger different func-
tions. This arrived on Apple s smartwatch and some
laptops this spring.
Some analysts question whether these features
will inspire the same type of consumer demand
that propelled last year s iPhone success story.
But research firm Kantar Worldpanel says a sub-
stantial number of iPhone owners are still using
older, smaller models, which makes them likely
candidates to upgrade.
Apple is expected to unveil a redesigned Apple
TV set-top box with new capabilities for apps and
games, plus recognition of Siri voice commands to
search for shows and retrieve weather forecasts
and sports scores. The current model is a few years
old and does little beyond playing video and music.
Analysts say the new TV box is part of Apple s
broader strategy to carve out a bigger role in the
home. For instance, the new Apple TV could serve
as a hub for Siri to control lamps, thermostats and
other "smart" appliances, using Apple s HomeKit
It could also set the stage for Apple to later intro-
duce a streaming video service aimed at competing
with Netflix and other Internet entertainment serv-
Even without an Apple TV, new iPhone software
will make it easier to set up automated homes,
including having lights turn on and window shades
go up when you tell Siri on the phone, "Time to
With the new software for iPhones and iPads,
Siri can also offer recommendations, such as nearby
restaurants, before you even ask. It might even
launch apps for you, based on your past habits,
when you attach headphones or connect to a Blue-
tooth speaker in a car.
Siri will also offer to add calendar and contact
entries based on your incoming email---something
Google already does with its competing services.
New iPhones will come with this new software,
known as iOS 9. Apple also plans to release it as
a free update for existing iPhones and iPads, likely
next week. (AP)
Apple CEO Tim
of new products
California. At an
event today in
the iconic tech
show off new
new ways to
use its voice-
SAN FRANCISCO---Hey, Siri, what does Apple
have in store for us this week?
Along with new iPhones, the iconic tech com-
pany is expected to show off a new Apple TV
system and a bigger role in the home for Siri, its
voice-activated digital assistant.
After a series of high-profile Apple launches
over the past year---super-sized iPhones, a digital
wallet, a sleek smartwatch---analysts say this
week s news might not seem as dramatic.
Apple to focus on new
iPhones, Apple TV and Siri
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