Home' Trinidad and Tobago Guardian : September 15th 2015 Contents B18
Guardian www.guardian.co.tt Tuesday, September 15, 2015
Ensuring that your social profiles, especially LinkedIn,
include the best keywords for your career and next job
is essential for your success, a fact that too many job
Using the right keywords in your profiles will bring employ-
ers and recruiters to you.
Think of your social profile, like your LinkedIn Profile, as
a permanent billboard you have on the Internet's "super high-
way." It's always visible to employers who are shopping around
for great job candidates.
Your social profiles are also always visible to your current
employer, too, so be circumspect if you are employed.
The Best Keywords for You to Match
The insider secret to best keywords is to think like your
"customers" in this process - your target employers.
Much like job seekers searching for jobs, employers and
recruiters search for job candidates based on three main cri-
• Job title of the job they are trying to fill
• Skills required for the job
• Location of the job
As a job seeker, focus on these three groups of keywords.
Build your best keywords, for each of these three groups,
into your social profiles, particularly your LinkedIn Profile.
1. Job Title
For example, if your current job title is "staff assistant,"
but your target employers call that job "administrative assis-
tant," your profiles will need to contain the job title "Admin-
istrative Assistant" for it to be found by employers searching
on those keywords.
On LinkedIn, you can do this by:
• Changing your Professional Headline from "Staff Assis-
tant" to "Staff Assistant | Administrative Assistant, in
the intensive academic environment of a top business
• Change your current job title from "Staff Assistant" to
"Staff Assistant | Administrative Assistant."
If earlier job titles with other employers are really the
same as administrative assistant (really the same!), modify
those as well. For example "Junior Staff Assistant" could be
changed to "Junior Administrative Assistant" as long as the
duties are the same.
Change your other professional social media profiles to
match, like Google Plus, for example. And, if you submit a
resume for an opportunity, be sure that the resume also
includes the same job titles.
2. Skills Required
If the job descriptions typically specify Outlook email and
calendar skills, describe yourself as having "Outlook email
and calendar experience" rather than simply "Outlook expe-
If the job descriptions typically require applicants who
have supervised other staff members, and you meet that
requirement, then be sure to include the term "supervised
other staff members" rather than "oversaw the work of..."
When appropriate for you, using the employers' exact ter-
minology will help ensure that your Profile turns up in all
of the searches.
Again, apply this logic to all of your social profiles as well
as the resumes you submit for specific opportunities, too.
Most employers want to hire people who are local to their
job opportunity. So, it is smart to include your location - or
your target location (if you are willing to pay your own moving
expenses) - in your social profiles.
Look where most of your target employers have locations
- the city or town or neighborhood - and add the one that
is used most often to your social profiles.
I do NOT recommend publishing your home address to
the Internet via social media, but including the name of a
region, town, or neighborhood is appropriate and sufficient.
A resume submitted directly to an employer may certainly
include your home address, but a social profile is very public
- exposing very personal information to too many people,
in my opinion.
Don't fudge or exaggerate your skills and experience, but,
whenever possible, match the words in your profiles with
the words employers use. Those are the most important key-
words for you. When you use the right keywords in your
social profiles and Internet resume, you won't need to hunt
for jobs. The jobs will find you.
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