Home' Trinidad and Tobago Guardian : October 8th 2015 Contents OCTOBER 8 • 2015 www.guardian.co.tt BUSINESS GUARDIAN
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A Caribbean tourism leader said the region has
to keep refreshing its product to ensure its people
can continue to benefit from the revenue generated
by the industry.
"Tourism is by far the biggest sector of our
economies in the Caribbean and we ought to ensure
our hotels and other visitor facilities continue to
improve because our people rely on revenue from
the sector for education, health, culture and envi-
ronmental conservation," asserted Karolin Troubet-
zkoy, first vice president and president-elect of the
Caribbean Hotel and Tourism Association.
"We cannot rest on our laurels because the global
tourism market is growing rapidly and many countries
are actively competing with us for the new business,"
said the St Lucia hotelier who observed that the
Caribbean is likely to face some challenges as a result
of the easing of travel restrictions for Americans to
visit Cuba. For many Caribbean destinations, the
United States is the largest market for tourists.
Troubetzkoy, who along with her husband Nick,
owns and operates the award-winning Anse Chas-
tanet and Jade Mountain, two of St. Lucia s most
admired hotels, lauded this weekend s first Caribbean
Hospitality Industry Exchange Forum (CHIEF) for
pointing the way to effective refreshing of the indus-
try. "CHIEF has astutely identified three areas we
should be focusing on: operations, sales and mar-
keting, and the need to go green," she said.
Attracting and training the right personnel are the
keys to successful operations, Troubetzkoy contended.
"The personal touch is one of the most important
elements. A tourist who connects positively, even
on a perfunctory level, with at least one staff member,
has a very high chance of returning."
She also believes it is important to ask: "Are we
delivering the Caribbean dream and are we max-
imising the guest experience to increase repeat vis-
For sales and marketing success Troubetzkoy
encourages hoteliers to pay attention to guest reviews
and turn them into a positive reputation builder. "If
you receive a negative review, embrace it, reply quickly
and explain how you can use their experience as a
Positive reviews can serve as opportunities for
hotels to tell their story and to embark on effective
public relations, advertising and social media strate-
The government of Japan is providing $57
million in grant funding to Jamaica for
improvements at the Institute of Jamaica
(IOJ); the island s most significant cultural,
artistic and scientific organization.
Prime Minister Portia Simpson Miller and
her Japanese counterpart Shinzo Abe signed
the funding agreement during the latter s
visit to Jamaica on Wednesday.
A memorandum of understanding (MoU)
was also signed to promote educational
cooperation between the University of the
West Indies (UWI) and Japan s Sophia Uni-
Simpson Miller said Jamaica is also set
to benefit from a new technical cooperation
project in the field of energy efficiency and
renewable energy. Other Caribbean Com-
munity (Caricom) member states will also benefit
from the initiative.
"We do not take lightly, this important contribution
by Japan to Jamaica s economic and social develop-
ment," the prime minister told Abe as she thanked
his government for supporting the island.
She noted that the countries share over 50 years
of diplomatic relationship and the assistance being
provided will enhance cooperation at all levels.
"We recognise the importance of promotion of
exchanges in a variety of areas such as sports... aca-
demic exchanges and Japanese language education,"
Prime Minister Abe said.
During the bilateral discussions, strategic dialogue
was encouraged between the Jamaica Promotions
Corporation (JAMPRO) and the Japan External Trade
Organisation as well as the private sector organisations
of both countries, in order to promote Japan-Jamaica
business and investment.
The leaders also placed emphasis on issues of secu-
rity, climate change, agenda 2030 and sustainable
development for Small Island Development States
(SIDS), and women empowerment.
Japan provides $57 m grant for Institute of Jamaica
chief urges industry to
refresh and ramp up
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