Home' Trinidad and Tobago Guardian : October 25th 2015 Contents B10
Sunday Guardian www.guardian.co.tt October 25, 2015
Someone asked me the other day---Why do you
share your story with people or in Trini language,
why you telling people your business? I looked at
the individual, smiled, and asked the question: Did
you see the movies Jobs (the story of Steve Jobs'
ascension from college dropout into one of the most
revered creative entrepreneurs of the 20th century)
or in Pursuit of Happyness (based on the novel
written by salesman Chris Gardner who encounters
a great financial struggle, and became homeless)?
The films demonstrate why you should never give
up on yourself, and to not allow circumstances to
destroy your dreams. I mentioned the movies
because there are lessons to be learnt.
If you studied successful people, you'll realise that
each one has a story to tell; a story of how they got
started, their struggles, or the inspiring moments
they had that put them on the entrepreneurial path.
So, why would I want to share my story? Because
sharing my story makes me real, makes me human,
and makes me relevant. My story is the core of my
why---my purpose, the reason why I am doing what
I am doing now. It tells people what I've gone through,
what I have learned, what I have implemented in my
life---which means it gives me credibility. Most impor-
tantly, it builds trust.
Furthermore, when I tell my story, I define my
vision and mission. When people share my vision,
they're already on board and my trying to convince
people is halfway done.
This article is to help women find their unique
gifts, package it, put it out into the world in a way
that will position them as the expert in their niche
and build a business that they could use as a channel
to monetise their passion.
So what's your story?
Every experience you've had, courses you've taken,
and interests that you've pursued---they are part of
If you're still working for an organisation and
looking to start a business, starting a service-based
business is the easiest and fastest option. The exercise
below will help you get started.
Ask yourself these questions
and answer honestly:
• What have I gone through in life?
• What was the ah-ha moment that put me on this
• How did that help me understand my purpose?
• What did I learn?
• What things did I mess up?
• What did I implement?
• What can I start sharing with people?
There will be several life events you've had, but
the ones that you pick will need to be relevant to
your business and your overall messaging.
The next thing that's important is being very clear
on what kind of emotions you want to evoke in your
audience. We all know that we're emotional beings.
When we buy, we buy based on our emotional deci-
sions and we justify it logically.
Therefore, when you share your story, you need
to have crystal clear clarity on what kind of outcome
• Do you want to inspire people?
• Do you want them to feel emotional and to
help them get in touch with their emotions?
• Do you want them feeling pumped and take
action straight away?
We all have filters in communications. Those
filters are our beliefs, values and life experiences.
Every message that's communicated are translated
by the other person's communication filter. There-
fore, the message you're sending can be a com-
pletely different story for the other person.
You have to keep tweaking the way you com-
municate your message and ensure that you com-
municate to the right people, ie your ideal clients.
Whatever you do or how you communicate,
will be critical in becoming credible and a trust-
I would love to hear your stories. Email
JANICE LEARMOND CRIQUI CPC, ACC
Ideal Life Associate Certified Coach
Never give up on yourself
If you studied successful people,
you'll realise that each one has a
story to tell; a story of how they got
started, their struggles, or the
inspiring moments they had that put
them on the entrepreneurial path.
So, why would I want to share my
story? Because sharing my story
makes me real, makes me human,
and makes me relevant.
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