Home' Trinidad and Tobago Guardian : November 9th 2015 Contents A18
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Even in a slow economy and com-
petitive market Pizza Hut is not wor-
ried about losing market share.
"Our business is strongly based on
product innovation, so once we have
a product offering portfolio that is as
diversified as ours and we are offering
something to consumers that they can-
not get anywhere else, we will always
have a loyal base," said Krista-Lee Look-
it, marketing manager at Pizza Hut.
"Pizza Hut always maintains that we
try to be as competitive as we are offer-
ing products that are idiosyncratic to
the brand and unique to Pizza Hut. At
the same time, we maintain that our
customers get value for their invest-
ment. What is the return on their
investment? The value and experience
at Pizza Hut."
Lookit spoke to the T&T Guardian
about Pizza Hut s Make It Great cam-
paign which was recently launched at
their restaurant at Price Plaza, Chagua-
She said the campaign involves tran-
sitioning their logo from Best Moments
for Sharing to Make It Great, as well
as the launch of their new traditional
"It is a new philosophy that we are
employing at Pizza Hut with making
it great for our communities, making
it great for our staff and for a great
product," she said.
Lookit said Pizza Hut is a consumer-
driven restaurant chain and has to
remain that way to continue to attract
customers whatever the state of the
economy and other external factors.
"At the end of the day once you have
a product offering that is innovative
customers will come in, they will eat
and use their disposable income to be
able to facilitate any changes in the
economy that may be perceived as neg-
ative in light of the oil industry and
other such factors," she said.
Navin Maharaj, vice president of
Pizza Hut in Trinidad, said the Make
it Great brand is part of developments
in new products and quality in food
He said together with the launch of
a new mobile app, ongoing coaching
sessions for managers and team mem-
bers, a new dessert and kids meals
menu with the inclusion of takeaway
package, the company will continue to
innovate, drive and partner with the
best suppliers, in providing a top quality
product to costumers.
Pizza Hut, which belongs to Prestige
Holdings, has seven restaurants
throughout the country and has been
in T&T since 1994.
Pizza Hut confident
about market share
Six new directors have been
appointed to the board of the
Agricultural Development Bank
(ADB), a statutory body under
the purview of the Ministry of
Deputy chairman Davini
Ramoutar, Deowatie Lalchan, Renee
Mc Clashie-Mayers and William
Benjamin, the representative from
the Tobago House of Assembly,
received their instruments of
appointment from Clarence Ramb-
harat, Minister of Agriculture, in
a ceremony at the ministry s head
office in St Clair, Port-of-Spain,
witnessed by Permanent Secretary,
Chairman Winston Rudder and
director Sekou Mark will receive
their instruments of appointment
at a later date.
Rambharat said Rudder brings
extensive experience as a former
Permanent Secretary of the min-
istry and past director of the ADB.
He said Rudder will be returning
to the country by mid-month, fol-
lowing which the new board s first
meeting will be convened. He said
one additional director may be
appointed following consultation
with the board.
Rambharat advised the new
directors to focus on the legislation
under which the ADB was created.
He noted his comments in the
Senate on the Auditor General s
report of the ADB s 2012 accounts
and said he expected the board to
ensure that the audit findings were
The minister also impressed
upon the directors the need to take
personal responsibility for their
individual declarations of interests,
an issue which he said was critical
to good governance.
New ADB directors installed
Charles Pashley, CEO of Prestige Holdings Ltd, left, Pizza Hut T&T vice president
Navin Maharaj and Chaguanas Chamber of Commerce president Richie Sookhai
enjoy pizza at the recent launch of the fast food chain's Make It Great campaign
at Pizza Hut, Price Plaza, Chaguanas. PHOTO: DAVID WEARS
Clarence Rambharat, Minister of Agriculture, Land and Fisheries, left, ADB directors Davini Ramoutar, William
Benjamin, Deowatie Lalchan, Renee Mc Clashie-Mayers and Permanent Secretary Joy Persad-Myers.
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