Home' Trinidad and Tobago Guardian : November 12th 2015 Contents NOVEMBER 12 • 2015 www.guardian.co.tt BUSINESS GUARDIAN
NEWS | BG5
Even though JetBlue is enjoying
comfortable market share with
the Port-of-Spain/New York
and Port-of-Spain/Ft Laud-
erdale routes, the airline con-
tinues to closely monitor the
trends in demand for those routes. Two travel
agencies have confirmed that Jet Blue has one
afternoon flight every day of the week, to both
destinations. Right now, Caribbean Airlines
(CAL) operates 29 flights to New York in a
weekly basis and seven flights to Ft Lauderdale.
In February 2014, JetBlue officially announced
it would be flying the Port-of-Spain/New York
route and that it planned to increase routes
from T&T to other destinations with Ft Laud-
erdale the next destination to be added.
With CAL flying those same routes, this
means that JetBlue is one of CAL's competitors.
Other factors which CAL has to face is that it
does not yet have a chief executive officer.
In October 2015, it was announced that
Michael DiLollo had resigned and that the chief
financial officer, Tyrone Tang, had been
appointed the acting chief executive officer.
The other factor is that, in January 2016, the
airline would be dropping its London route.
Business Guardian continues to monitor how
the factors in CAL's external environment
impact its operations specifically competition.
In a statement, Catalina Breton, Ramirez
director of international planning and com-
mercial, JetBlue, said the airline is contented
with the performance of the routes because
the flights help bring new visitors to discover
T&T, facilitate business travel while, at the
same time, assist in bringing families togeth-
er.Ramirez leads JetBlue's sales, marketing and
public relations/corporate communications
efforts in Latin America and the Caribbean, as
well as the VFR (visiting friends and relatives)
segment in North America. Breton also oversees
internal and external efforts in launching Jet-
Blue's new international destinations and in
enhancing the JetBlue experience for interna-
Describing the demand for the routes as
going "well", Ramirez said the trends in demand
have been as expected, "with certain peak peri-
ods as well as lower-demand seasons.
"When demand has peaked in the summer,
JetBlue has added a second daily flight to JFK,
and we will continue to monitor the market
and make adjustments as needed such as we
did in the summer. We continue to watch the
market closely and, as expected when JetBlue
enters the market, there have been low fares
available for our customers."
Competition is not a deterrent for JetBlue
as the airline's strategic goal is to stimulate
demand in the markets which it operates in.
"We continue to compete in the Port-of-
Spain market by offering low fares, a reliable
schedule and the first checked bag free. Trinida-
dians have responded well to JetBlue's unique
combination of low fares and high-quality serv-
ice and amenities that include the most leg
room in coach, unlimited snacks and non-alco-
holic beverages, free inflight entertainment at
every seat, and award-winning service that has
earned JetBlue the coveted JD Power award for
customer satisfaction 11 years in a row."
Asked whether the airline would be willing
to partner with CAL in a code sharing agree-
ment, Ramirez said: "We enjoy mutually ben-
eficial partnerships with more than 40 airlines
throughout the world, and are in constant dis-
cussions with an array of potential partners.
However, we are unable to speculate on any
potential future partnerships."
Adding that: "What we've found is that since
we offer low fares on a regular basis, when
there is a dip in demand, it's less extreme, since
Customers still find a value in the fares being
offered. We continue to monitor each market
and adjust fares according to the needs of that
Overall, the airline said it adjusts to suit the
patterns in demand.
"We work to schedule our flights to meet
the existing demand. When we enter a market,
we see that as an investment and will work to
offer consistent schedules. At this time, our
routes remain steady and are thriving. If we
see that there is a spike in demand, we make
every effort to increase the number of seats."
In a news conference after its inaugural flight
to T&T, Jeffrey Goodell, vice-president of gov-
ernment affairs for JetBlue Airways Corporation,
had said T&T has always been on the airline's
"This is a market that we knew that JetBlue
will do well in and it was a matter of finding
the right time, a time when there was an eager-
ness for additional airlift and the value that
JetBlue can bring to T&T and a time when our
expansion reached the right point," he said.
About competition he said: "We compete
with airlines from all over the western hemi-
sphere. We think competition is not only in
our interest. It keeps us on our toes and it
ensures that we are offering our customers the
JetBlue on market share:
competition from CAL
cannot see any one else getting
close to that. The investment we made
since the early days of Columbus is
building our network infrastructure
that is not easily replicated," he said.
D'Oliveira, speaking at the official
launch of C&W Business at the Hyatt
Regency Hotel, said 2015 is already
shaping up to be another "record
breaking" year for them.
"We have enjoyed exponential
growth in market share in every major
sector. What is even more impressive
is that 65 per cent of our enterprise
customers have continued to deepen
their relationships with us by extending
the scope of their contracts beyond
traditional connectivity services to
include a full suite of our IT managed
services," he said.
He said over the next couple of
months they will complete their net-
work build out across Tobago and their
LTE cellular network throughout the
"We have already started to staff
these operations, and expect to increase
our head count to more than 300 local
jobs over the next 18 months. This is
significant increase from the 13 people
we had when we launched our ICT
business service three years ago.
"Next year, we will complete the
construction of the largest Tier-3 DC
facility in the Caribbean, which will
be integrated into our regional DC
Ecosystem, to deliver our highly avail-
able IT managed services, across our
world-class redundant regional net-
Last Thursday, CWC CEO Phil
Bentley spoke with regional journalists
via a live webcast following release
of the company's latest interim finan-
cial results in London.
Overall, CWC reported earnings
before interest, taxes, depreciation
and amortisation of US$427 million
and has raised its cost-savings target
to US$125 million from US$85 mil-
"We remain on track with our
three-year plan and are confident our
business model will deliver significant
long-term shareholder value creation.
We are also rolling out high-speed
data networks in our markets and
passed an additional 33,400 homes
with 832 kilometres of fibre during
the half whilst upgrading 53,000 cus-
tomers in Barbados from legacy net-
works," he said.
According to international news
reports, John Malone's cable empire
Liberty Global is in talks towards a
£3.7 billion takeover of Cable and
Wireless Communications (CWC),
the London-listed Caribbean telecoms
CWC, the remaining independent
operations of the former global giant
Cable & Wireless, confirmed it was
discussing a potential cash and shares
Malone is already a major share-
holder in CWC after it last year
accepted shares in exchange for control
of his Caribbean cable operation
Continued from page 4
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