Home' Trinidad and Tobago Guardian : December 1st 2015 Contents B5
Tuesday, December 1, 2015 www.guardian.co.tt Guardian
New Caribbean beach resort is
seeking an experienced, energetic
for international promotions.
Position is based in the Caribbean but will
require frequent travel to countries
including Dubai and China.
Salary and commission negotiable.
Send CV to email@example.com
A major portion of your job search
should be devoted to identifying poten-
tial jobs and employers who match your
needs and to building your network to
help you succeed.
These targets are your most important
You need to build intel and define your
battle order here.
But every job search also includes "targets
of opportunity." These are job ads you find
online, contacts from recruiters or hiring
managers you know, or leads you get from
friends and other members of your net-
Applying to Opportunities
When you see a job ad, however you find
it, here are the five basic steps to applying
First, do your research!
See what you can find out about the
organization and the job.
Look at its website extensively, not just
the job listings, and do a search for recent
articles or information about it.
This research should help you decide if
you are interested in working there. Think
carefully about the information you have
gathered to see if the position and the organ-
ization meet your goals and values.
(For tips about online research, check out
the articles in Job-Hunt's Guide to Using
Google for Your Job Search.)
Second, if you are interested, write a
good cover letter.
(Note: if you aren't interested enough to
write a good cover letter, don't bother apply-
What is a "good" cover letter? It
includes the following:
Title of the position and the source of
A brief recap of your background as it
relates to the requirements. This is the most
important part, and a simple chart is the
easiest way to make clear your qualifications
for the top three-four requirements stated.
A reference to something you have learned
about the organization that makes you a
good match for its needs. This helps show
you know what you want. It also says you
understand something important about the
business and can help the company suc-
This letter should be one page at most.
Avoid cliches. Proofread it, or have someone
else do so carefully---errors here are a red flag that you
This time and the attitude you portray will result
in a higher probability of getting the interview. You
will stand out from all those applicants who did not
bother or who sent in a generic "I am very interested
in your job and have all the skills you seek" type letter.
Hiring managers and HR folk look at your cover letter
and can see a potential valuable employee.
Third, apply using the right resume.
You may have only one resume, or you may have
several. But when it comes time to respond to an ad,
you want your resume to be tailored to the position.
This is not as hard as it sounds:
Compare your resume versus the job specifications:
Are you using their language (their job title, terms
used for skills and experience, etc.)?
Do you clearly demonstrate achievements in all the
main requirements they state?
Should you add or expand anything?
Don't expect your cover letter to do all of this for
you. Sure, the chart showing your background as it
matches the requirements helps. But your resume
needs to reinforce that.
Fourth, be easy to hire.
Now it is time to send this off. Make it easy on
them and yourself. Follow their directions:
If they state you need to apply via their website, do
so. This is especially common in government con-
If they ask for a specific format, like MS Word, use
it. This demonstrates your attention to detail and your
ability to follow directions. Both usually highly valued
characteristics of employees.
If you can apply by email, cut and paste all your
text into the email and then also attach your resume.
If your response is not directly on a website, remember
to use the position title as the subject line in your
email. Do not name your resume "resume.doc" - use
your name or some variant of it as your resume's title.
Fifth, respond quickly.
Recent research indicates that early applicants often
get the job. So move out fast to take advantage of
these targets of opportunity!
Yes, there is a lot of competition for jobs out there,
but you can stand out by following these steps.
You may have only one
resume, or you may have
several. But when it comes
time to respond to an ad,
you want your resume to be
tailored to the position.
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