Home' Trinidad and Tobago Guardian : December 10th 2015 Contents DECEMBER 10 • 2015 www.guardian.co.tt BUSINESS GUARDIAN
NEWS | BG7
Evolution is key to big business
ness, it is about understanding your clients
needs and wants. So, apart from having just
a picture book for Tribe, I wanted a foreigner
to look at it and understand what Carnival is
about. We have articles about the Carnival
wrap up and winners of the road march. For-
eigners can see it and say they want to come
to T&T. It is an advertising tool not only for
Tribe but for T&T. The magazine actually sold
out at the airport."
He expects a strong performance for Car-
"I prepare for Carnival a year in advance.
As one season is finished I do a re-cap and
start the work for another year. It is more
than a seasonal thing. I have learnt this from
the mas bands. As one season finishes, they
begin their concepts for the following year.
Promoters also plan a year in advanced. We
start to lockdown our clients right after Car-
Lizzard Blizzard Entertainment is already
booked for Carnival 2016.
We will be at more than 12 fetes as well as
two J Ouvert bands and four Carnival bands
for which we will be doing video production.
Eversley said he could potentially make
more than $100,000 for the upcoming Car-
He spoke to the Business Guardian last
week Wednesday at his office on Murray
Street in Woodbrook.
Lizzard Blizzard Entertainment is 14 years
old and he calls it a "one stop media hub"
that does photography, video and logo cre-
"Initially, I was into organising events and
an event, there would be ways to promote
what I did locally and internationally. From
that, people were interested in advertising
on my page. That s how it evolved into a
business. In the early years, it was only a
Web site, showing photos at parties as well
as some event planning."
Eversley worked in the sales department
at Digicel from 2004 to 2007. He then went
to Citadel where he worked between 2007
to 2008. There he did the Web site and mar-
keting for Red 96 and I95.5 radio stations.
In 2008, he moved to COTT for two years
where he was a licensing representative in
charge of licensing for music along the
"In business, you cannot stay with one
idea. You have to keep evolving. You have to
stay on top of your game and keep checking
the world trends. You cannot get comfortable.
Around 2011 to 2012, I started to go into video
heavily. We started off doing videos for our-
selves with an eye to attracting Tribe. After
Tribe, we moved on to a lot of the top pro-
moters. I did QRC s all-inclusive fete. I have
done Ultimate One and a couple of J Ouvert
Eversley launched his other business---
"I wanted to separate the entertainment
from the corporate side. I have done Web
sites for the Ministry of Transport, the
Ministry of Land and Food Production
under the previous government. The cor-
porate side brings in more money. Enter-
tainment is nice but not as rewarding finan-
He said the rate for building a Web site
for a government ministry can start from
He also said there is a lot of "hustling"
and competition in the video and photog-
"The problem in our industry of video
and photography is we really do not have
structures in terms of rates. It all boils
down to what someone thinks that he is
worth. That is one of the things I have been
lobbying for; having standardised rates. So
far, that does not exist."
He said business has slowed down in
2015. In discussions with colleagues, Ever-
sley said business is much slower that
He justified this as a natural outcome
of a slower economy.
"I expected that. We would usually have
functions from government organisations
for Christmas or a big HDC event, there
fewer of those types of events to cover
and produce for."
He added that this was also the case
for the private sector.
"Private entities are now easing back
so the jobs are smaller and way less
money than before."
Given the nature of the industry and
business, he is looking at regional and
"Whether you do a magazine for some-
one in Barbados or video, there is work.
So far, I have done videos in Barbados.
That is the direction I am looking at for
the next year; to source work outside of
T&T. There is work up the islands. Car-
nival-wise, they look up to us."
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