Home' Trinidad and Tobago Guardian : December 29th 2015 Contents B30
Guardian www.guardian.co.tt Tuesday, December 29, 2015
DUTIES & RESPONSIBILITIES
The successful applicant will be required to perform laboratory tests and will assist in the construction
and maintenance of Technological projects and in the maintenance and operation of technical apparatus.
The incumbent will perform routine physical, chemical, biochemical and bacteriological tests on minerals
and materials and will assist in the construction of prototype machinery. He/she will also be required to
maintain proper records of work done in the Laboratory.
QUALIFICATIONS & EXPERIENCE
Experience in the technological eld related to standardization as may have been gained during 5 years
in the next lower class AND possession of ve CXC or GCE 'O' Level passes including English, Mathematics,
Chemistry and/or Physics and/or Biological Science or other relevant subject OR completion of year one
(1) of the National Engineering Technician's Diploma OR an equivalent combination of experience and
A Technician's Diploma in the area of Mechanical Engineering would be a distinct asset.
TTBS o ers a competitive salary commensurate with your quali cations and experience.
CLOSING DATE: 2016-01-08
Applications are invited for the position of
LABORATORY TECHNICIAN I (CONTRACT)
in the LABORATORY SERVICES DIVISION in the MATERIALS LABORATORY.
Applications should be delivered to:
RE: LAB TECH I- MATERIALS LABORATORY
The Human Resource Development O cer
Trinidad and Tobago Bureau of Standards
1-2 Century Drive, Trincity Industrial Estate, Macoya, Tunapuna.
Please note that unsuitable applications will not be acknowledged.
Or via email to: firstname.lastname@example.org
TITLE RE: LAB TECH I- MATERIALS LABORATORY
Personal branding has somewhat
mainstreamed and is becoming more
accepted in job search. But I still see
too many job seekers confused about
what branding actually is.
It's no wonder they're confused, with
so much debate and misinformation
floating around social media and tradi-
tional media. Do you feel bombarded by
the opposing voices and befuddled about
branding and whether it has any value
in job search?
The Hype and Myths
Some of the misguided things you've
probably heard about what personal
• A passing fad not worthy of consideration
-- the next new thing is bound to come
along and replace it.
• The way to position yourself as an expert
in your field.
• An opportunity to brag about yourself.
• Just a catchy tagline for your resume and
• Your ticket to making big money.
• The way to become famous.
• A brand statement that lists your relevant
functional areas of expertise, just like a
The Reality --
What personal branding
Simply put, branding in job search is
a way to uncover, define, and commu-
nicate your unique ROI (Return on Invest-
ment) value to your target employers,
based on their needs.
Authentic personal branding takes
work. The development process requires
pinpointing the personal attributes, val-
ues, drivers, strengths, and passions that
differentiate your unique promise of value
from your peers, in content and mes-
saging designed to resonate with your
target audience (or target employers).
If you need help defining your brand,
see my 10-Step Personal Branding Work-
sheet or consider working with a certified
personal branding strategist to uncover
the things that make you a good-fit can-
didate for your target employers.
The Hype and
Myths vs. Reality:
Branding isn't a passing fad. In fact,
the process of identifying what differ-
entiates you from your competition has
been part of job search, career marketing,
and resume development for decades. It
was given a name in the mid-nineties
by Tom Peters. It may go by a different
name in the future, but the concept and
approach will probably be the same.
If you're not actually an expert in your
field, don't lie and mislead people in your
brand messaging. When push comes to
shove, you won't be able to live up to
the expectation... and then you will have
tarnished your reputation by boasting
You may call branding bragging about
yourself, but it's really all about being
truthful about the best you have to offer.
If you've achieved great things, you'd be
wise to let your target employers know
about it, without embellishment.
If all you've done is create a spiffy
tagline, and you think you've defined
your brand, you haven't done the work.
Back up, and spend time identifying what
Money may come with branding, but
if you're setting out to become wealthy,
it takes a whole lot more than knowing
and expressing your brand. Your brand
may help you land a high paying job, but
once on the job, everything will fizzle if
you don't have the goods to back up your
Unless your goal is to become famous
and you have whatever "it" is that makes
people famous, your brand alone probably
won't make you a superstar.
A brand statement needs to be much
more than a string of relevant keyword
phrases highlighting your functional areas
of expertise. To make it hit home with
recruiters and hiring authorities assessing
you, it needs to integrate your hard skill
sets with your softer ones -- indicating
who you are and how you use your skill
sets to make things happen.
Why personal branding
matters so much in job
The branding process helps you under-
stand your ROI value to your target com-
panies and what differentiates you from
your competition in the job market,
And helps you clearly communicate
that ROI value and good fit qualities
when you network and interview,
And helps you stand out from your
competition in your career marketing materials (resume,
biography, online profiles, blogging, etc.).
Your brand incorporates your "softer" side and gen-
erates chemistry for who you are, what you're like to
work with, how you make things happen, and what
you have to offer that no one else does.
Try to ignore the hype and myths. Learn what authen-
tic branding actually is. Invest time and effort in iden-
tifying the things that differentiate you from your com-
petitors in the job market and the things that make
you the best hiring choice for your target employers.
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