Home' Trinidad and Tobago Guardian : January 12th 2016 Contents "I went home on maternity leave
and when I came back in 1998, the
Internet had exploded," said Sarah
Carroll, her face still showing some
of the surprise of that life change.
Carroll had been working on brand
and marketing evaluations and while
learning to be a first-time mother at
home, had spent some of that time
building her first website.
A trilingual specialist in marketing,
she had been doing work on interna-
tional accounts and quickly realised
that raising her son and travelling the
world would be incompatible.
By 2005 she was doing website
evaluations for companies and five
years ago founded GrowGlobal, a
company dedicated to refocusing
companies of all sizes on the mar-
keting and communications possibil-
ities of the Internet through effective
Carroll arrived in T&T last Friday
as a guest of the University of the West Indies
through its Centre for Language Learning. The
centre launched its Language and Competitiveness
website yesterday and the Internet engagement
coach was also committed to a series of lectures
with University staff, secondary school students,
ExporTT this week and on Thursday, will present
a full day of coaching for anyone interested in using
their website to compete effectively on the Web.
"We have a roadmap for how it s done," Carroll
said, "it s not a quick fix, but in six months to a
year, the process can completely tranform a busi-
done 600 evalua-
tions of websites
over the last ten
years and coached
3,000 people in
ed around the world.
The company has
worked closely with
the UK government
to develop not only
state Web commu-
nications, but also to
enable a series of
small- and medium-
teaching them to
participate more fully in Britain s thriving e-com-
"It s a big win for a government," Carroll said.
"Small companies do this programme and they
increase their sales a hundred per cent, they grow,
they employ more people. Governments see more
revenue, they receive more in taxes."
An important component in web evaluations for
the Brighton-based company is the international-
isation of websites, being able to deliver information
in multiple languages and currencies and e-com-
"You can t do business in the UK without an e-
commerce component, there s just no point."
The UK does have a stable banking infrastructure
and a commitment to participating in international
trade, not just as an importer but as a significant
exporter of both goods and services.
GrowGlobal operates with just five full-time
employees but engages a much larger roster of spe-
cialist freelancers and contractors to fulfil its proj-
Coaching companies to present themselves inter-
nationally through their website presences with a
focus on export and increasing sales is at the core
of the company s business.
For the UK Government, Carroll works on projects
to coach selected companies and identify their
markets through subsidised training and a full web
"There s no point having the web site saying one
thing and the company doing something else," Car-
"It s often necessary to walk things back to first
principles to get the right kind of alignment between
the company s mission and its execution online."
"We did a project with a British cable manufac-
turing company, really the last business manufac-
turing what is now a commodity product in all of
Europe, who had gone niche and specialist with
their product but had a web site that made them
look like they made generic cable."
"First we refocused their website on what they
were actually doing and they are now planning to
move into direct sales via the new website."
Travelwrap (http://ow.ly/WQNfd), another client,
is dropping visits to exhibitions and in-person sales
pitches in order to put more money and energy
into new Web-based approaches.
Tuesday, January 12, 2016 www.guardian.co.tt Guardian
The Internet sales pitch
"We did a project
with a British cable
company, really the
is now a commodity
product in all of
Europe, who had
gone niche and
specialist with their
product but had a
web site that made
them look like they
made generic cable."
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