Home' Trinidad and Tobago Guardian : January 31st 2016 Contents RHONDA KRYSTAL RAMBALLY
Popular south Carnival band Kallicharan
Carnival has dropped its profit margins this
year in order to maintain a high number of
masqueraders on Carnival Monday and Tues-
Aaron Kallicharan, band manager, said due
to the economic downturn it has been chal-
lenging. He said since last year, they have seen
a "dive" in business but would continue to
bring satisfaction to south revellers.
Kallicharan and David Cameron of Trini
Revellers said they noted some minor changes
in mas production this year in light of the
economic recession. However, they said Car-
nival has its loyalty.
In an interview with the Sunday Guardian,
Kallicharan said one of the main challenges
was understanding that while Port-of-Spain
was the mecca of Carnival, it also had to be
kept alive for southerners.
He said: "Challenges will always be that we
target the market in San Fernando or the
southern half of the Trinidad in order to keep
the Carnival alive."
Meanwhile, Tribe has sold out. Tribe band
leader, Dean Ackin, via an e-mail exchange
in response to whether there were any sig-
nificant declines in the number of revellers
this year, said: "No. Tribe is sold out."
He said costume prices ranged between
$3,000 to $4,000 and while foreign exchange
was a bit challenging, it was manageable.
Ackin said although the season was short
and there was less time for preparations, Tribe
was not sacrificing its "high quality service"
He said: "Tribe masqueraders are looking
forward to the Socadrome stage."
Regarding production of the mas, Kallicharan
said there were no challenges in that area since
there was a team in the mas camp to ensure
"We have been preparing as early as October
last year," Kallicharan said.
This year, they have catered for seven sec-
tions with the theme Call to Duty, which
Kallicharan said their costume prices con-
tinue to remain lower than those in Port-of-
Spain. He said the recession affected them
but on a miniscule level since "our target audi-
ence is different."
"The prices of our costumes are already
low. The support is still there," he said.
While corporate sponsorship had declined
significantly, there were minor cutbacks in
the amount of revellers playing mas. He said
whereas in the past a company would have
sponsored ten cases of product, it may now
Kallicharan said: "We have to make the Car-
nival a win-win for everyone." He said the
band has not compromised its quality despite
"We have dropped our profit margins to
sell the costumes at the prices we do in order
to get the same number of people to play mas.
If you increase the price, you will end up with
less people playing and you have to remember
that people are in fact watching their pock-
He said Kallicharan Carnival had dropped
their prices by up to $150.
"We have kept the standards but cut back
on our profits to keep the band alive and get
a decent number of revellers this year."
for promoting Carnival
David Cameron of Trini Revellers, which
has been in existence for 17 years, told the
Sunday Guardian it was a good signal that
the National Carnival Commission (NCC) had
"taken over" the Carnival this year, but he felt
the Greatest Show on Earth was not promoted
He said: "I must say that the NCC has taken
over the management of Carnival which I
think is a good thing and they re touching
everything in order to have revisions and sat-
isfaction from the bandleaders and whatnot
and I think that s a good sign, but on the pro-
motion of Carnival, it is zilch."
He said there was no attempt to promote,
launch or advertise Carnival this year, but that
next year that had to be a must since Carnival
cannot be taken for granted. Cameron said
people had many options now.
"They can go to Margarita, Panama or Cuba,
so we need to not take things for granted and
promote our unique Carnival.
Cameron said last year there was the Ebola
threat and now this year, the recession.
"It doesn t put people in a full support
mood. So, again, we need to address that and
that has to be done through the authorities."
On mas production, he said the band had
done over its numbers and have reduced to
almost ten per cent less than last year.
"Each large band has its loyalty and crowd.
Therefore, yes, people will come back and
play but there are also those who shift from
band to band and that is a normal thing."
Sunday Guardian www.guardian.co.tt January 31, 2016
Kallicharan drops profit margin for 2016...
Tribe sold out
Prime Minister Dr Keith Rowley, second left, and Tourism Minister Shamfa Cudjoe, right, poses
with Caribbean Airlines Hummingbirds Mariah Clarke, left, and Talia Mannette when the
management of Caribbean Airlines and Caribbean Airlines Invaders Steel Orchestra hosted an
evening of appreciation at Caribbean Airlines Invaders Panyard, Tragarete Road, Woodbrook,
on Friday. PHOTO: ANDRE ALEXANDER
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