Home' Trinidad and Tobago Guardian : February 9th 2016 Contents Dropping a few industry facts or product names
will show that you have made the effort to learn
about the organisation and its marketplace,
demonstrating your initiative, skill, and intelligence.
Few competing applicants will have invested the
time and energy. So, YOU will stand out!
Research the employer and their marketplace and
Before you send a resume or respond to a job
posting, gather some basic information about the
What does does the company do? What
industry is it in?
Learn what you can about the industry in general
and this organisation's place in the industry. You
may have contacts in the industry and an "inside
track" or it may be an industry you want to avoid.
Learn more to find out.
Are you connected on LinkedIn with any current
employees? Former employees?
Current and former employees can be excellent
sources of information about the organsation,
Best: if the employer has an employee referral
program, a current employee could be rewarded for
referring you for a job. And, you are three to five
times more likely to be hired when referred by an
What are the company's major products
You may be familiar with the products or services
(good and bad). Ideally you are a fan. Knowing the
names of their products and services will be
impressive, if you share that information. So, do
some "name dropping" as appropriate.
What other organisations are "major
players" in the industry?
These organisations may also be opportunities for
Tuesday, Febuary 9, 2016
Differentiate yourself from most other job hunters by researching potential
employers before you apply, so you don't waste your time, and before you go
to an interview, so you make a great impression.
E A growing and dynamic company is
seeking to employ interested qualified
candidates to fill the following positions:
- Aquaculture Field Assistant,
- Tools and Machine Service Technician
- Fabricator, Welder, Labourer
Fulltime, Permanent Employment
Closing date for applications is
February 3, 2016
Apply at: qpsl.com/apply or call 357-0980
Applicants are also required to submit a
copy of the application to:
Chief Manpower Officer, Ministry of
Small and Micro Enterprise
50 -- 54 Duke Street, Port-of-Spain
An attractive salary package
experience will be offered to the
Interested candidates can send their
Luxurious Vision Limited
Cacique Street, Princes Town or
Email to: firstname.lastname@example.org
you, and knowing more about the industry will give
you a better idea of how interested you are and what
the future may hold.
With whom does the organisation compete most
directly or most often?
Learn as much as you can about their main
competitors, if you can identify them. Do be prepared
to name them in a job interview.
Were new products and/or services recently
introduced? Old ones recently retired?
This knowledge will be very impressive!
What is recent financial performance?
This is very important to you, particularly if the
financial performance is negative. When the layoffs
begin, the newest employees are usually the first laid
off.Any layoffs, class action law suit settlements, or
product recalls announced?
These are usually warning signs. Be cautious if you
find several of these warning signs.
Apply the Information You Find
Now, how do you use that information?
Screen out organisations that don't appear to be
successful or industries you don't like.
You won't waste your time pursuing a job in a
company that may lay you off 9 months after they
hire you. And, you won't waste energy applying for a
job in an industry you don't respect (a job in a Web
casino development company if you don't approve of
gambling, for example).
Drop product/service names in cover letters,
resumes, and interviews.
If you've worked with the company's (or a
competitor's) products or services, mention that.
Interviewing at Microsoft? Include your expertise
with Microsoft Office in your cover letter and resume.
(Be careful about describing problems with those
products/services, but be honest if asked. Feel free to
be critical about the competition; just be sure that
you are correct.)
By doing this research, you are demonstrating your
interest, and they will be both pleased and impressed
with that. And, you may save yourself time by
avoiding bad employers.
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