Home' Trinidad and Tobago Guardian : February 18th 2016 Contents BG4 | COVER STORY
BUSINESS GUARDIAN www.guardian.co.tt FEBRUARY 18 • 2016
On February 1st, 2016,
ANSA Motors opened
its sprawling, multi-
product showroom in
the borough of
on the corner of Chan
Ramlal Street and the
north-bound lane of the Uriah Butler Highway
and sitting on five acres of land with 50,000
square feet of space allocated for the show-
room, the new facility is a combination of
both form and functionality. It is designed to
cater to every imaginable need a potential car
buyer could conceptualize.
Strategically located across the showroom
are luxury brands such as BMW, Land Rover
and Jaguar, while brands such as Ford, Mit-
subishi and Honda also impose their pres-
Additionally, the facility houses an industrial
and agricultural division (Burmac), a retail
outlet for spare parts, a state-of-the-art service
department and an ultra-modern balancing
and alignment centre.
Neil Mohammed, general manager of ANSA
Motors spoke with the Business Guardian
about the company's decision to open a
Chaguanas facility, the challenges facing the
local automotive industry and ANSA Motors
commitment to creating a "WOW Effect" for
ANSA Motors: A
The name of the new facility ANSA Motors,
immediately stands out as being unique from
its counterparts within the automotive segment
of the ANSA McAL Group. Names such as
Richmond Motors, Oxford Motors, Diamond
Motors and Classic Motors, McErneaney
Motors and Burmac Machinery have been
popular with customers in the local car market
for many years.
It was only natural, therefore, that the name
boldly embossed on the multi-million dollar
building would pique a particular kind of curi-
ousity. Commenting on this, Mr. Mohammed
was quite open about the name's intent. "Yes,
this is part of a rebranding exercise. All the
other companies will have for the purposes
of the principals (manufacturers) their same
name, so Richmond Motors, Oxford Motors,
Classic Motors will remain, but ANSA Motors
will be the umbrella organization under which
all these brands are housed."
Why Chaguanas? Why
Describing the Chaguanas mega-facility as
"one of a kind," Mohammed made it clear
that the vision shared by the ANSA McAL
group chairman, Norman Sabga, its chairman
emeritus, Anthony Sabga and head office exec-
utives was that Chaguanas will emerge as the
largest hub for commercial activity across
Trinidad and Tobago.
"It is required now that we decentralize. If
one were to traverse along the highway in the
borough of Chaguanas, one would see the vol-
ume of construction activity taking place,
which means that people have decided they
want to come to Chaguanas. So we are here.
We want to ensure that we are here before
they come so we are able to treat with their
(automotive) demands and expectations."
Calling the Chaguanas facility the "crème-
de-la-crème" in the automotive sector,
Mohammed spoke of the convenience that
locating such a facility in Chaguanas affords
"Our facility offers secured and convenient
parking. Customers can come in to our multi-
product facility and not have to worry about
wreckers or other such issues.
"Our facility will add to the growth and
modernization of the borough."
The evolving customer
Commenting on the evolution of car-buyers,
Mohammed noted that customers had become
more discerning in their tastes and preferences
for new cars.
The automotive sales executive said: "Car
manufacturers in our core brands have now
positioned their brands to allow features in
their vehicles that would have otherwise existed
only in luxury vehicles.
"Customers have now grown accustomed
to these type of features. Touchscreens, steering
controls, front and rear cameras have been
incorporated into these core brands and are
the high points of good customer experience."
On making the car buying experience more
convenient for customers, Mohammed elab-
orated on the unique 'In One' package offered
by ANSA Motors.
"We have set up a Tatil and ANSA Merchant
Bank offices at our facility. When customers
visit the facility we can offer the "In One"
package which our chairman developed and
is a brand of its own within the Ansa McAl
Group. "The 'In One' package offers product
financing, insurance and free maintenance.
Many have tried to follow this but we believe
ours to be the most successful."
When asked how the company plans to
handle competition in the local market,
Mohammed said: "I tell my staff all the time
that we don't just sell automobiles, we don't
just sell spare parts, we don't just sell workshop
competence. What we sell is service, and this
ANSA Motors opens
one-stop shop in Chaguanas
Continued on page 5
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