Home' Trinidad and Tobago Guardian : February 18th 2016 Contents BG12 COMMENTARY
BUSINESS GUARDIAN www.guardian.co.tt FEBRUARY 18 • 2016
Protect your intellectual
property while traveling
Many business travelers aren t aware of the
threat of espionage, but the dangers are greater
and more prevalent than ever before. What
can you do to protect yourself and your intel-
lectual property when conducting high-stakes
business travel, especially overseas? Here are
a few tips:
• Avoid disclosing your travel details to
• Use a disposable cellphone.
• Install an asymmetric email encryption
program such as Pretty Good Privacy on your
• Put sensitive business documents on pass-
word-protected USB drives.
• Never use complimentary Wi-Fi when
traveling, and always use a trusted VPN.
• Carry all electronics with you at all times.
• Use a strong passphrase (instead of a pass-
• Make it a habit to power off your devices
when they are not in use.
(Adapted from "Everyday Business Travelers
Are Easy Targets for Espionage," by Luke Ben-
Your next presentation
needs a villain and a hero
Make your next presentation more com-
pelling by focusing on its three main actors:
the villain, the victim and the hero. In software,
the villain might be slow or unreliable pro-
grams, the victims are frustrated users and
the hero is new or updated technology that
works correctly and efficiently.
In manufacturing, the villain might be
expensive or defective products, the victims
are the consumers paying for them and the
hero is safe merchandise that performs as
promised. When you re telling a story, paint
a colourful picture of your customers diffi-
culties while displaying ample sympathy for
their plight. If you depict the consumer s
predicament in gritty, sympathetic terms, then
the "virtue" of your company should resonate
with customers, colleagues and media alike.
(Adapted from "For Better Presentations,
Start With a Villain," by Greg Stone)
After your next conference, social media
tools can help you follow up with the people
you really want to make a part of your pro-
fessional network. Try these strategies:
• Install a business-card-processing app on
your smartphone that can scan cards with a
camera and convert them to contact infor-
• If you meet someone and hit it off, connect
right away. Send your pal a tweet from your
smartphone right then and there.
• At the end of each trip, make a "keeper"
pile of business cards for people you want to
stay in touch with, then use your business
card app to capture them.
• Use your business card app s social net-
working function to send each person a
LinkedIn connection invitation.
• Send your "keepers" a personal email say-
ing how much you enjoyed meeting them and
suggesting when or how you ll follow up.
(Adapted from "What to Do With All the
Business Cards From Your Last Conference,"
by Alexandra Samuel)
Don't let jet lag ruin your
next business trip
Crossing time zones for a business meeting
can leave you feeling tired and groggy just
when you need to be your most productive.
Help yourself regain focus with the following
• Arrive one or more days early to give your
body more time to adjust to the new time
zone. If you can t arrive early, try adjusting
your activity schedule to the new time zone
while you re still at home.
• If you re landing in a new time zone when
it s bedtime back home, try staying awake for
the day. Walking outside and exposing yourself
to sunlight can help suppress melatonin pro-
duction---a key promoter of sleep---encouraging
your body to shift to the new time zone.
• Try to schedule the most important activ-
ities in your temporary time zone to align with
your peak energy levels in your home time
(Adapted from "Jet Lag Doesn t Have to Ruin
Your Business Trip," by Christopher M Barnes)
Build the confidence
to ask for a raise
Asking for a raise is especially challenging
if the voice inside your head wonders whether
you really deserve it. If you re facing this sit-
uation, it s important first to understand and
acknowledge your self-worth --- and then learn
TIPS & TALKING POINTS
how to sell it within your
company. Start by
online to get a sense of
what competitors are
offering for your position.
Establish a lower and
upper pay scale. Then do
a personal assessment.
Look for documented
instances where you ve
Include detailed per-
formance statistics, ini-
tiatives you ve undertak-
en and key areas where
you ve demonstrated
your loyalty and com-
And finally, prepare for
pushback. Practicing with
a coach or trusted col-
league can help ensure
you respond to objections
without getting overheat-
ed and end the conver-
sation on a positive note.
(Adapted from "Asking
for a Raise When You re
Afraid To," by Lolly
@2016 Harvard Busi-
ness School Publishing
Corp. Distributed by the
New York Times Syn-
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