Home' Trinidad and Tobago Guardian : March 1st 2016 Contents B4
Guardian www.guardian.co.tt Tuesday, March 1, 2016
Do you remember those
open-book tests you took in
school? Your aim, of course,
was to get a good grade. The
teacher s aim was to use them
as a means to get you to mas-
ter the material.
Now, think of LinkedIn as that
open book. Your aim is to use
LinkedIn to find a job that will
advance your career. An employ-
er's purpose in using LinkedIn is
to find the most desirable can-
didate to fulfill a crucial role in
his or her company.
The Employer's Goal
When you step back from your
own situation and view things
from the employer's perspective,
you'll actually find yourself using
LinkedIn in a different way that
will give you the highest proba-
bility of job-hunting success.
Companies have as much angst
as you do about the hiring
They are afraid of getting it
wrong by hiring someone who
isn't the right fit, doesn't have
all the skills s/he claims, or oth-
erwise doesn't work out.
LinkedIn works to help
employers easily identify job can-
didates who may be the become
New LinkedIn Tools for
When recruiters and HR
staffing specialists are searching
for candidates, they use all the
tricks of their trade to find stellar
candidates. They use keywords
to identify people with specific
successes. They use an array of
multiple filters. And they have
other tools at their disposal about
which most job seekers have
Any company of size is likely
to pay for an expensive recruiting
LinkedIn package that adds fea-
tures geared to help them to find
and manage a quality talent pool.
Some levels of the recruiter sub-
scriptions allow a company to
view literally every single bit of
data on every profile on LinkedIn.
With somewhere around 400
million profiles on the platform,
that is a huge amount data to sift,
sort, segregate, and analyze!
Moreover, HR staff and
recruiters can plot out relation-
ships, funnel profiles into various
user-defined folders, and mail
merge personalized emails out to
any number of potentially inter-
And now, LinkedIn is in the
midst of rolling out brand new
capabilities to corporate recruiters.
If you are looking for a job, you
need to be familiar with these
tools in order to position yourself
to be found.
LinkedIn's "Referral" Pro-
You've probably heard of
employee referral programs,
where a company will reward its
own employees for bringing to
its attention high quality candi-
dates who eventually get hired.
It is a great tool, but often
employees are so busy with their
own jobs they don't bother to
give any thought to who else they
would like to bring into their
Enter LI's Referral Program that
puts this whole process on
steroids. With this feature,
LinkedIn enables in-house
recruiters to learn to whom all
current employees are connected,
and search among this pool for
potential candidates of interest.
Then, HR can ask for specific
referrals from company employ-
Everything is tracked. And
companies will be able to truly
capitalize on their own employ-
ees' contacts. Wouldn't you like
to be found that way?
LinkedIn's Talent "Spot-
There is yet another LinkedIn
search revolution in the works,
and it is rolling out very soon.
Up to this point, employers would
conduct search for people on
LinkedIn pretty much the same
way you do, except they have
more filters that they can apply
to precisely target their queries.
Now, rather than doing com-
plex queries, an employer will be
able to identify one or two stellar
LinkedIn profiles (perhaps of the
person who currently holds a job
or someone like him in a different
company) and then LI's artificial
intelligence will quickly return
those profiles that most closely
match the entirety of the already
identified "best fit" profile. These
are called "Spotlights."
So, what are the implications
for job hunters? Immense!
How Job Seekers Can
Leverage Referrals and
Here are four things you should
1. Make your Profile complete
and robust, adding your
If you have just a basic profile
without much information, you
are likely dooming yourself to
A charming little bakery which allows you to explore a wide range of
artisan breads, pastries, desserts and other delicacies, ideally located in
Woodbrook and South Park Mall seeks to recruit:
with Industrial baking experience, who can
maintain impeccable quality, service while preparing baked goods
who will be responsible for assisting the Baker
towards fulfilling the production timeline
to deliver the goods and services of the bak-
ery with premier customer service, good attitude, etc.
to coordinate and manage the daily operations
while maintaining premier customer service.
oblivion. Make certain that you go
above and beyond just listing your
current and past employers and roles
to include relevant accomplishments.
Then flesh out your profile to include
up to 50 key skills that are needed
(and which you have) for roles appro-
priate for your career advancement.
2. Research your competitors.
Do your own search for people who
currently have the jobs you are most
interested in filling, and to the full extent
possible, mimic them. Present yourself
as the person who is doing what needs
to be done whenever it is honest to do
so. Match up your skills to theirs, your
accomplishments to theirs and so on.
Make yourself look like the person who
has the job you seek, without misrep-
resenting yourself or copying someone
else's Profile (because no one is exactly
3. Leverage LinkedIn Groups and
Join the same LinkedIn groups as the
people who hold the jobs you seek
belong to. Look at the updates those
people post, and post similar things
that show yourself to be like them.
4. Focus on your target employers.
Make certain to network and get con-
nections in your target companies. That
way, you will show up as a connection
for LinkedIn's recruiters referral search.
And if you have an interesting profile,
someone from that company is likely
to reach out to you.
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